A picture is worth 1000 words, especially when it comes to newspaper and TV publicity. This step-by-step guide to getting pictures about your business or organization in the newspapers and on TV is designed to help you improve your odds by learning what journalists want and expect.

Some publications use publicity photos more often than others. Large dailies, general interest magazines, and business and trade publications that can afford their own photography staffs generally prefer to cover an event themselves, but many smaller publications and Web sites do accept publicity photos. You have to find out the policies of the publications you'll be working with.

PC Magazine, for example, "... almost invariably takes its own photographs, with the exception of three of our 200 editorial pages each issue. We want to have a consistent look," explains editor Bill Howard, "especially since we primarily do comparative [product] reviews. It would be almost impossible to get 12 publicity photos that would look the same."

To learn more about publicity photos, and how you can get your publicity photos published read David R. Yale's "How To Get Publicity Photos In Newspapers, Magazines, And On TV"