The purpose of electronic media kits

Want to know how to make electronic media kits work for you? First know its purpose. Its purpose is to quickly explain to the person in the media why whatever you do is newsworthy or worth a talk show, and to provide the backup information so that they can quickly interview you or cover you. The operative word you'll notice is "quickly." The biggest challenge you have with the media is that the media are very, very pressed for time. If you can make it easier for them, they're more likely to choose you over the other hundred story ideas pitched to them.

Here's what we did. I actually took a box of different media kits, all different kinds, to a radio talk show host, a magazine editor, and a newspaper editor for a major paper. I had them look through the kits and tell me what they found useful and what they didn't. Believe me, that was an education. Some of the old standbys that we all do, I was astonished to find out, they couldn't use at all. Fact sheets. Now, I love those, but.and statistics.if they're not sourced with a phone number, a reporter from a major paper a lot of times can't use it because she has to call and verify the statistics.

For more tips and ideas, read "Electronic Media Kits: How to create Them, Deliver Them, and See Instant Results."