Use letters to the editor to gain publicity
If you’re clever, you can use letters to the editor to promote your product or service - for FREE.
One way to do this is to weave information about whatever you are selling into a letter that states a strong opinion on a related issue, or comments on an article that was recently printed, without making the letter sound like a blatant attempt at a free ad.
Here's an example:
Entrepreneur magazine ran this letter from Eric Lofgren, CEO of Panzer Studios, commenting on an article on low-cost PCs.
"Thanks to you and your delightfully unaware reporter, I now have a largely successful business. And what is it, you might ask? I make a living upgrading old computers.
Recently, thanks to articles like yours, I’ve been spending a great deal of time trying to help users who bought an inexpensive "power" PC. These computers were aimed at the consumer market and, unfortunately, are woefully unsuitable for any business...Before you print another article of this quality, could you please test these things for yourselves?"
See how he worked his company's services into the comment? How can you do the same?
For more information on how to use letters to the editor (by the way, these also work as comments on blogs and forums too) check out How to Write Crisp, Compelling Letters to the Editor to Promote Your Product, Service or Favorite Issue
