Public Relations Tips: July 2009

For any new business the grand opening is very important. You can't start a business without letting people know.

To try would be like entering a party from the back door and only speaking to a few people the entire night. You would never really be noticed.

The grand opening puts your business name out in the open. It lets other businesses know that you're here and you plan on staying.

It also lets customers know that you are an available option for them to buy products from. If you are starting a lumber company, it will make people who are looking for lumber aware that you are there, and if you have good products, they can become your permanent customers.

Besides entering the front door of the party though, there are a few other things you need to do to get noticed.

Even if you are having a grand opening, it won't be very grand and nobody will know you're there if you don't first: advertise the grand opening.

Continue reading "Publicity Tips for a Grand Opening" »

Posted by DK at 08:29 AM | Permalink | Comments (0)

The most common form of fitness publicity is based on the press release. This seems to be the method that is used exclusively by many companies. How do you do a press release?

A good press release is not very difficult to do. It should contain words that would be simple enough for a Junior High School student to understand. Your press release should not exceed one page and it should be double spaced. This will make it easier for the editor to read. You will also want to keep the layout easy to read. Make them real attention getters. Grab on to his interest from the very first sentence.

On each press release, you will want to include the following information:
Date - the editor wants to see that it is not an outdated document. Include a contact person where additional information can be obtained. It will be important to note that this is for immediate release.

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Posted by DK at 07:20 AM | Permalink | Comments (0)

There is a way to create free publicity to sell your product. It is important to create an image of your expertise. One of the first things to do would be to send out news releases about your industry. Let them know about awards you have won, contests you are holding and speaking engagements you have coming up in the near future.

Go into the speaking circuit. Look for community groups and trade associations to speak about your fashion company. Take into account the age groups you are trying to attract. Consider their likes and dislikes. Make sure your information contains important information about the industry. Be creative! Sometimes the best publicity is word of mouth. As people talk about your fashion, interest will spread.

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Posted by DK at 06:01 AM | Permalink | Comments (0)

Choosing a doctor and treatment center are among the most important decisions people make.
Finding the best doctor or health center that meets their specific needs may sometimes be difficult. Patients will want to know about your experience as a surgeon or the hospital you are affiliated with when they choose a medical team.

Getting your information by way of the newspaper is a great place to profile your work. In order to get your story into the newspaper it needs to be newsworthy. Explain how the hospital structure operates with its doctors, nurses, and other key hospital personnel. One of the main tasks is to help promote the hospital or doctors reputation. By doing this funding could be increased as well. The best way to inform the newspaper is by email, and when you do this, give with as much notice as possible.

People choose a hospital for many reasons. It may be because of location and reputation, or because their doctor suggested it. Patients often choose a physician by asking friends and relatives. Some choose doctors by consulting their health plan's list. Unfortunately few people know which doctor or hospital offers the best care.

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Posted by DK at 07:15 AM | Permalink | Comments (0)

If you are putting on an event that is associated with a college function there are many facets that need to be paid attention to before you begin the event. There may be certain policies and procedures that may be unique to the college. Checking what guidelines that need to be followed is one of the first steps that you must take. Some examples of policies that may be enforced for a college campus may include.

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Posted by DK at 07:10 AM | Permalink | Comments (0)

In today's environment of dropping church attendance, especially among teens and twenty-somethings, it's becoming more and more difficult for churches to reach people. At the same time, publicity for churches is becoming more and more important as people become more dependent on the media. Churches need to learn how to use the media, combined with good old-fashioned publicity tricks, in order to reach the greatest number of people, and to keep them coming back!

Here are some good publicity tips for churches.

1. Communicate well! Make sure that your announcements, posters, news releases, and any other communication is easy to understand. Make people feel comfortable. Speak to your audience using the same language that they use.

2. Be visually interesting! There are some very simple ways that you can make your publicity eye-catching. This is a good publicity tip for churches. Use bold colors. Make your words stand out. Use images. You don't have to be cheesy or tacky, but images communicate even better than words do a lot of the time, and the two work particularly well together. Don't clutter your posters: pick a main message, and say it loud and clear.

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Posted by DK at 08:13 AM | Permalink | Comments (0)

There are many different ideas out there about chiropractors. Much of the publicity about chiropractors is negative, but in recent years the publicity about chiropractors has been steadily improving. The negative ideas concerning chiropractic stemmed from negative publicity from the AMA's national boycott of this type of healing. Beginning in 1963 and going until 1987 the AMA managed a smear campaign that may affect people's ideas about chiropractic to some degree for years to come. The smear campaign ended due to the five Illinois chiropractors that filed a lawsuit against the AMA and affiliated groups for restriction of trade and won. Unfortunately, the damage has already been done and there are still people that could be helped by the services of a chiropractor but will not even consider seeing a chiropractor due to their tainted ideas that have been with them for years.

Recently, however, chiropractic has gained acceptance among medical professionals. More medical doctors have been referring patients to chiropractors for back pain, and there are medical doctors and chiropractors that are now teaming up in partnerships so that patients can have the benefits of both types of doctors. Another advance in the chiropractic community is that chiropractors can now be licensed in all 50 states and most insurance policies will cover some chiropractic care.

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Posted by DK at 06:35 AM | Permalink | Comments (0)

Are you tired of working in a beauty salon and are considering opening your own? If so, you must enjoy helping people to look and feel better about themselves. Owning your own salon can be very profitable and rewarding. Some ways for starting your own business and getting enough publicity to sustain it are:

Look for a salon with a franchise option. When you do this you pay your money upfront but the salon name stays the same. This could be a benefit if it is a popular salon. You also benefit from the advertising done by the corporate office. Sometimes this can be very expensive. You will probably have to take out a business loan to get started.

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Posted by DK at 06:07 AM | Permalink | Comments (0)

Here are some good publicity tips for bands and musicians.

So you belong to a band, you've just written a bunch of great songs, cut a cd, and have a ton of shows scheduled, but nobody is buying your music and nobody comes to hear you play. Making it in the music business, whether your goal is national, international, or even just local, is a result of a lot of work, a lot of creativity, and dedication. There are thousands of bands out there; you have to make yours stand out, and you have to make sure that people hear your music. The following are some publicity tips for bands and musicians that will help you get noticed, and will help you keep and gain fans and exposure.

1. Wait until you are ready.

If you're not ready to perform live, then don't. If your songs aren't ready for that cd, don't record it. No matter how well you advertise yourself, if people buy your cd and it's terrible, they aren't going to buy your next one. If people come to your show and you're an unrehearsed mess, they aren't going to give you another chance. With so many bands out there, why should they wait around until you figure things out? Wait until you are ready.

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Posted by DK at 06:20 AM | Permalink | Comments (0)

If you're an athlete, it's simply not enough for you to be great at your game. You have to market yourself, too. There's a universe of sponsorships, merchandise deals, and spokesperson deals out there, but you have to make yourself available. Publicity is important for athletes! In today's culture, athletes are celebrities, which means that any news about athletes can be turned into marketable news. You as an athlete need to learn how to control your image, and then how to market it effectively so that you don't lose any earning potential in the eyes of potential employers and in the eyes of the public.

- If you have the means, hire a representative.

Reps are great because they can handle any unpleasant situation for you, spin any story, and can manage your publicity. PR reps are masters at dealing with the press, and thus are able to shape your image (as long as you don't do anything too awful) in the way that is most beneficial to your career.

- Take care of your reputation, on and off the playing field!

As an athlete, it is important to remember that you control your image, and that you are being watched! You win contracts in large part based on the image that you portray, so choose that image carefully, and then live up to it, responsibly! Not only is it important to compete well, but it is also important to live in a way that will present whatever image you prefer, whether it is aggressive, modern, down-to-earth, hard-working, rebel, etc. Just remember that if you go too far, you become a liability to the brands you market, so behave accordingly! Behavior matters when it comes to publicity for athletes.

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Posted by DK at 06:10 AM | Permalink | Comments (0)

You have finally admitted that you have a dream of wanting to work in TV and film more than any other job. With lots of luck and hard work you can be the next star actor or actress.

How do you go about marketing yourself in the field of entertainment? There are several ways to accomplish this. The main one would be to contact your local newspaper to see if you could speak to the event planner about putting a news release into the entertainment section..

How about giving a free performances at local hospitals and also for non-profits organizations? Sometimes you can perform at parties. Ask your host for permission to send a news release about the party to your local media.

Give free classes to children who would like to learn to act. Be sure to make your local TV station know about this. Ask if they would like to highlight this on their morning news.

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Posted by DK at 08:00 AM | Permalink | Comments (0)

When people think publicity, they usually don't think of accountants, which is precisely the accountant's problem. How do you effectively advertise something that nobody thinks much about except for once a year? Fortunately, there are lots of publicity tips for accountants. It just takes hard work, dedication, and creativity.

First, design a good ad. For a print ad, this doesn't necessarily have to have a list of your achievements. Instead, people are going to remember catchy phrasing and great design. Hire someone to put something exciting and striking together for you.

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If your company is doing a charitable giving project and you need money donations, clothes donations, hygiene items, etc., there are certain things to do so that the public knows what you are doing.

1. Advertise: You should advertise in the local newspaper, or on the news or radio...you need to get it out so that people are aware of your goals. If you first get it in their heads, so they are used to hearing your name and what you are doing, they are more likely to respond.

If you knocked on someone's door and asked them for money, they would probably tell you something like, "I don't have the money right now." "I need to talk to my husband about the budget before I do anything." "I do other charity work."

But if they know who you are and are well aware of what you are trying to accomplish, chances are that they will be a lot more willing to donate to your cause.

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Posted by DK at 07:00 AM | Permalink | Comments (0)

There is a story about one company who surprised all their employees with an all expense paid trip to Disney World one year. The media were immediately on it, covering the reaction of these employees. This company made it to the first page of the newspaper plus made it on the news that night. Pretty soon people all around wanted to come work for this company.

If you are looking for ways to get new employees, it's not really necessary to do something huge like pay for all your employees to take a vacation, but you can do things to get people interested in your business.

People wanted to come work for this company because their surprise, all expense-paid trip, was a reflection of how they treat their employees. It put the message out that they care about their employees and treat them well.

No one wants to go work where they are bossed around all day and never treated well. It doesn't even have to be that. No one likes to work where their efforts go unnoticed and unappreciated.

The employees need to feel worthwhile and they need a work environment where they are not on edge all day. Where even though they are working, they feel like the can relax because they work in a pleasant environment with pleasant people.

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A publicity stunt is a staged situation used to catch the attention of the general public, usually through media coverage. The most widely covered publicity stunts are staged by those in the entertainment industry. They can be used as free publicity to promote new films, television shows, music, and talent.

Publicity stunts can be organized professionally or by amateurs. The majority of publicity stunts is created by amateurs and includes trivial situations such as students staging a protest or politicians releasing details or leaking information that will boost their popularity or decrease the popularity of a rival.

More serious amateur publicity stunts include terrorist threats, strikes organized by workers in key industries across the nation, kidnappings, hijackings, murders, or suicides. Many people might contest that events of this serious nature should not be considered "stunts," but to the extent that they are used to raise public awareness or make demands that gain the attention of the general public, they fall under the category of "publicity stunts."

The entertainment industry has professional public relations people who help create scenarios that they believe will gain the public's interest in key people (usually directors, actors, or singers) involved in upcoming productions or releases. Many celebrity relationships are considered publicity stunts whether they are genuine or not.

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What Are Publicity Stills?
A publicity still is a professional photo (usually, although some publicity stills are taken by amateurs) of a person, place or thing and used to advertise a company and its staff or to show an example of what that company produces or provides.

Publicity stills are also widely entertainment industry, publicity stills are photographs that are taken on the set of a movie or TV program while the program is in production. These photogrpahs are later used for promotional purposes, such as the release of a film, the opening of a film, or for interviews. In most cases, a still photographer is present on the set and shoots photographs to be used later along side of the production crew.

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Posted by DK at 08:00 AM | Permalink | Comments (0)

So you have a school and you need to have more publicity or all your hard work and efforts that you have put in to the school will be wasted.

Maybe you need more students or maybe you need donations so you can get better equipment.

Or maybe you're a school who has a lot of students, great teachers, great equipment, and you really just need to let people know who you are.

Well, you are not going to get anywhere by just sitting there wishing that you had a lot of publicity. You have to get up and DO something about it. But what can you do, you ask? A lot of things.

The easiest thing to do would be to start talking. Tell your friends, your family, your acquaintances, tell everyone you know about how much you love your school. How great it is. How awesome your students are. Your top quality teachers.

Tell them how much for your students have playing your different sports. How high they score on tests. Talk your school up and people will want to be part of it. They will want to support it.

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Posted by DK at 06:00 AM | Permalink | Comments (0)

ROI stands for "Return On Investment." In other words, how much are you getting back in relation to how much you've invested? Publicity ROI, then, is: What am I getting in return for my attempts to publicize such and such?

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Posted by DK at 07:05 AM | Permalink | Comments (0)

They say a picture is worth 1,000 words, and the saying applies to publicity as well. A strong photo attracts not only a reader's attention, but an editor's as well. In some cases, a good photo or two can move an otherwise average article to the front of a publication.

Having a reputation of providing editors with compelling, quality photographs can also make the editor remember the submitter and be more apt to take on articles and press releases that are submitted.

What Are Publicity Photos Used For?
Publicity photos are used for a number of reasons in journalism. These can include:

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Posted by DK at 08:20 AM | Permalink | Comments (0)

Good publicity is, in essence, free advertising for your business. And let's face it, what business owner is going to turn down free advertising? Yet too often publicity is overlooked as a primary marketing tool. A smart businessman can use publicity to gain the public's interest in his product, company, or service.
There are numerous ways to generate publicity for a small business; this article will touch on a few of those ways. Keep in mind that the business owner will make the best spokesperson for the company or service since he or she knows the business best.

The average person gets most of his information from the print and broadcast media venues. Sources such as newsletters, newspapers, magazines, and local television and radio stations are always looking for news-worthy items to report on. Getting a story into the media lets others publicize a company or product for free.

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Posted by DK at 06:15 AM | Permalink | Comments (0)

Publicity for any organization or business is essential. What keeps you running is the involvement people have with you, the support people lend to you, basically you can't run on your own. You're made up of lots of people.

Publicity is what brings those people in. The more people involved, the more successful you will become.

If people see your name in the newspaper, hear your name on the radio, see you at work on the news they will become familiar with you.

They could also become familiar with you through small things like receiving a flyer, hearing a friend tell about you, seeing advertisements posted. If they are familiar with you, they are a lot more likely to want to be a part of what you do.

So it can be seen that publicity is a major part of helping any organization or business to run.

Non-profits are one of those organizations. They want to do good, but in order to do good, they need people to help them. They need volunteers, they need funds, they need to be able to run their program.

There are several things that you can do as a nonprofit organization to get your name out and make people aware of you. One is through press releases. You can inform the public of things you are doing. You can inform them when you are looking for volunteers.

If the public sees your name often, they will feel like you are a part of what they do and they will join in to help you and support you.

The radio is also an important tool. Some people receive the newspaper but are too lazy or to busy to pick it up and read through it.

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Posted by DK at 07:00 AM | Permalink | Comments (0)

Are you interested in starting your own consulting business? How would you go about doing it and publicizing yourself?

Sometimes the best thing to do is make an agreement with other consultants to refer each other to the media. News people and reporters want various opinions and ideas and would be willing to work with each of you. Everyone wins because the publicity will benefit each of you.

Each of you will probably own your own business but can work together as a group. Each of you will have your own product to sell or your own services to offer. We once owned a disposal service where several businesses were picking up trash on the same street. A corporation was formed - customers were traded and sold and this way everyone had their own neighborhood without stepping on each other's business, saving time and money. Teamwork was the answer.
It worked in the disposal business, and it can work in the consulting business as well.

The Summit Group is a good web site to look at: http://www.summitassociates.com. They offer information on Strategic Planning, Financial Planning and Accounting, Management Development and Human Resources, Marketing/Communication, Information Technology and Manufacturing Systems.

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Posted by DK at 09:00 AM | Permalink | Comments (0)

All associations, even non-profits, need great publicity. How else will you get your message across, convince people of your cause, recruit new members, and help get the community involved? Just like companies, associations need good publicity tips so that they can achieve their goals. The following are some good publicity tips for associations.

- Design an image.

It's important to have an eye-catching and memorable image. How many of us can think of the Red Cross' logo in a split second? Come up with something simple and basic that people can associate with your association. A catchy phrase isn't a bad idea, either. Make sure that your design fits your goals as an association, but also make sure that it's a modern and exciting enough image that people will be attracted to your association.

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Posted by DK at 06:05 AM | Permalink | Comments (0)

Trade shows, sometimes also referred to as trade fairs, are exhibitions organized for persons, groups, or companies of a particular industries to showcase and/or demonstrate their products and/or services. Trade shows offer businesses or professionals the opportunity to promote themselves and make valuable contacts with others interested in their products or services. Trade shows occasionally allow the public admission, but the majority of trade shows are for industry professionals.

An important aspect for every professional participating in a trade show is publicity. For many professionals or businesses, a trade show is a debut of their products and/or services. Therefore, it is important that trade show participants take steps to ensure themselves the opportunity for individual publicity.

For professionals and companies, publicity is an important public relations tool. Publicity affords a professional, company, or business with valuable promotion, advertising, and exposure, which can help put their products and/or services in the eyes of those who will benefit from them. In the case of trade shows, publicity exposes professionals and companies to others who will use and pay for their products and/or services, or who will circulate and enhance the professional's or company's name.

Planning for Publicity
Professionals, companies, and businesses attending a trade show will need to prepare a publicity plan for public relations success. The following points are valuable considerations for trade show publicity planning:

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Posted by DK at 06:00 AM | Permalink | Comments (0)

Public relations are an increasingly vital aspect of a corporation, organization, or prominent person's identity. The need for public relations specialists has grown at an exponential rate over the years, and there are always newly trained public relations specialists there to meet the demand.

A public relations specialist, also referred to as a publicist, is essentially a manager, who handles and strategizes his or her client's public relations. A corporation, organization, prominent person, or other entity uses the services of a public relations specialist to build relationships with the media and public. A public relations specialist works to promote and build publicity for his or her client, and make them appear positive in the eyes of the media and public.

A public relations specialist's tasks that allow him or her to meet the needs of their client vary somewhat, but two consistencies are preparing press releases and press kits. Press releases are usually a single piece of paper sent to the media that coincide with a client for possible inclusion into an article or story. A press kit is a packet sent to the media containing detailed information on the client. Both of a press release and kit are ways of promoting a company, organization, prominent person, or other entity. Many times, a press kit will contain photographs of a client, or photographs that relate to the client.

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Becoming a professional speaker, or using professional speakers can bring value and money to your business. But, the speaking business is very competitive and speakers must be experts in their field. If you were a Speaker, how would you go about promoting your products and programs? You could send your credentials to magazines, business journals, newsletters, online publications, contests, etc. You can also post your information on your own web site under a button called Media Room. If you are sending press releases to national magazines, you must send them at least six months in advance. You should also send a photo of yourself so people will recognize you when you come for your presentation. And be sure to let people know how to get in touch with you.

What are some tips for publicizing yourself?

Advertising departments of newspaper and magazines are invaluable. They will give you a copy of their editorial calendar. It will give you listings of topics and sections for the calendar year. This will let you know where your topic would best fit into their schedule. You must do this well in advance, possibly as much as six months or more.

Newspaper reporters are always interested in new stories. Call and ask how you can be of help. Become a valuable source to them. If you keep them informed, they will keep coming back to you for more information.

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Posted by DK at 06:00 AM | Permalink | Comments (0)

If you own a magazine, or want to better publicize a magazine you work for, there are some key things you must do. For one, find a market that supports your goals.

Finding other magazine publications, with high circulations, can be vital to your publicity campaigns:

Find a magazine that is highly circulated and copy what they do. If it is working for them it will work for you.

Knowing the demographic in your circulation is key to your success. Take a look at the statistics among airlines:
Frequent Flyers, are among the most educated and affluent consumers:
- 60 percent are men; 40 percent women
- 74 percent are in the 25-54 age bracket
- 86 percent are college-educated
- 56 percent hold management positions
- 57 percent have incomes of more than $75,000 a year

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Posted by DK at 06:00 AM | Permalink | Comments (0)

Anyone who depends on the public in any way needs publicity. Obviously this means celebrities, athletes, and politicians. But the life of a business or a firm depends on publicity. It's easy to see how electronics companies, sporting goods companies, or any other company that releases products need publicity. But everyone who depends on customers needs publicity. This includes medical firms, accountants, hospitals, universities, you name it, they need publicity.

Publicity is a tricky game to play. You're in control, to some extent, of your own publicity. You can play the public relations and news media game by sending out press releases in order to get attention for a particular product or development, even a new member joining your law firm. You can hold a news conference in order to even more publicly make an announcement, refute any allegations, or correct any misinformation. Doing things like sending out press releases and holding news conferences will go far in helping you get good publicity, as long as you do them correctly.

When sending out a press release, make sure that it's written well and contains all of the elements of a press release: headline, dateline, introduction, body, boilerplate, and contact information. Make sure also when writing your press release that you don't reveal all of your information. Play your hand wisely. You want to tantalize the news media, but you don't want to give away all of your information or else they won't call you for an interview, for clarification, or for more information. A press release can lead to an article, even a feature article. Just make sure that the journalists and news media to whom you send your press release need more than the information contained in the press release.

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The job of any public relations company is going to be to build good relationships with the company it is working for and its clientele or customer base, and the company and it's employees, and the company and the public in general.

A company may delegate a group of employees already within their company to form a public relations team, or depending on the companies needs, it may hire a public relations company from outside its own business.

The public relations team is going to work to promote good relationship throughout many different avenues. Before beginning their campaign they will want to form a committee and write down objectives and goals as well as delegate specific assignments. These assignments can be permanent that the individual will perform each time the public relations department performs a service, or it can be a one time assignment. It is probably best though to make more permanent assignments and allow the individuals to become perfected in that one area so as to make each area of the campaign more successful each time one is run.

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Public relations has become a vital aspect of company, organization, and individual identity. Entities such as companies, organizations, high profile individuals, and musical groups are more and more frequently utilizing the services of a public relations specialist or publicist. In fact, a company or group does not have a public relations specialist is surprising.

Many people have the career goal of becoming a public relations specialist, also known as a publicist. Hundreds of schools and universities around the country have developed curriculum to meet the demands for educated PR specialists.

Before you pursue a career in public relations however, it is important to understand the nature of the job, what it entails, and what it pays. Normally, PR jobs require a degree in public relations, journalism, or, in the very least, English. If you wish to pursue a career in public relations, you should have excellent organizational skills, excellent writing skills, excellent communication skills, and a strong ambitious attitude.

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Becoming a public relations consult is quickly becoming more difficult as public relations consultants are be coming more and more in demand. It may seem that it would become easier with the demand, but the demand is for educated professionals who are the best at what they do. Where as becoming a public relations consultant in the past may have only required a two year degree, companies hiring public relations consultants are demanding more frequently that the consultants have a four year degree so as to be more educated in all areas of public relations (thus performing at a much higher level).

Although the work to get into public relations consulting can require a lot of time and work, the work may be worth it as public relations consultants generally get paid well for their services. A public relations consultant is going to perform such a broad range of services, from keeping the public aware of new developments in a company, to keeping public relationships good, that one who puts in the work to earn the degree will feel the pay is well worth it in the end.

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