1. Write with a voice.
Does everyone in your industry write like a bunch of lawyers or academicians? Does everyone carefully pussyfoot around, never calling a spade a spade? If so, step up and become the person who does things differently. In other words – make your writing interesting. It will attract a following.

2. Short and sweet is good, but so is long and impactful.
The blogging world is accustomed to short, 3-5 sentence posts. But many business bloggers have discovered great success in longer posts, often the equivalent of 2-5 pages if they are printed out.

3. Use your post titles as headlines designed to get people to read the entire story.
Blog post titles are a bit deceiving. To an inattentive mind, they may appear to be a place to summarize your entry. But in reality, they’re much more than that. Blog post titles are, in reality, a headline, just like in a newspaper story. And the primary purpose of a headline is to get people to read the story.

4. Use categories to sort your blog.
This makes it easier for people to find similar stories on your site, plus it gives them another archive for search engine purposes. Categories won’t show up in your initial blog index page, but will show up as part of the archiving process.

Find out more at Blogging for Business