Blogs don’t have to be public. They can be on intranets, behind firewalls, and/or password protected. This, plus their ease of use, makes them a great source for internal communications, project tracking, issue resolution, etc. Here are a few ideas:

1. Set up a blog for each of your major customers. Your account manager for that account coordinates the blogging, and the customer is able to use the comment features on the blog to reply as part of the blog itself. Or, you can grant customers the ability to write their own posts to the blog.

2. Set up a Letters From The President blog for your employees – allowing quick and easy access to the most current and past letters from the president to your company’s employees. Because blogs are so easy, this is a great way for the President to be able to develop a stronger relationship with your employee group.

3. Create an Human Resources blog – reporting answers to questions, company picnic plans, benefit explanations, new hire announcements, etc.

4. Use blogs as internal knowledge management tools, enabling your people to record, communicate, and easily search the knowledge gathered throughout the company. Here’s an interesting case study on the subject:

Any of those ideas spark an idea for you? Get more ideas at Blogging for Business.