1. Assess whether you have anything of value to say – if you don’t really have anything to add to your industry or your customers, it’s probably not too wise to go out and create another blog.

2. Decide whether you are truly committed to building and maintaining an active blog – you certainly don’t want to start one without a commitment to continue building it.

3. Decide who will write your blog postings – it may be one person, or several, but if you don’t put someone in charge of actually writing the postings and coordinating the posting process, you’re probably going to fail. Put it in their job description, make it part of their performance review, maybe even create an incentive based on the blog’s performance.

4. Choose a blogging software program.

5. Create your blog

More details can be found at Blogging for Business