Many people understand what public relations is in the government, but what they might not be aware of is what public relations entails in the outside world. In the working world public relations people work for a company that might handle consumer relations or they might handle the relationship between parts of the company such as the managers and employees, or different branch offices. But one thing that doesn't change regardless of what kind of public relations you are doing is that the job often involves the dissemination of information, which is also referred to as "spin doctoring." Something else that the successful PR person must be is a good communicator, in print, in person and on the phone. The reason for this is that they cultivate and maintain contacts with journalists, set up speaking engagements, write executive speeches and annual reports, respond to inquiries and speak directly to the press on behalf of their client. PR people must also keep lines of communication open between the many groups affected by a company's product and policies: consumers, shareholders, employees, and the managing body.