Include images in your crisis communication plan for a well-rounded and complete plan.

Collect images in electronic and paper format that aptly illustrate key areas of your business. This may seem excessive, but print press will usually want a current headshot of any spokesperson you put in front of them. A straightforward format is best, with the subject looking directly at the camera to avoid creating the impression that your spokesperson is evasive. An expression that is somewhere between a smile and a serious face is also best.

You will be glad you have headshots during a crisis too because the last thing in the world you will want to do is schedule photos. Plus, people dealing with a crisis are often not particularly photogenic.

If you are with a big firm, make sure there is consistency with the shots. All executives should be well-kempt and in formal, professional dress. It's often a good idea to schedule publicity shots all around the same time using the same photographer. This ensures that all of the headshots have the same look and feel. It's just one more way to keep your brand image strong in the public eye.

Don K. Crowther provides solutions for crafting a complete crisis and well thought out crisis communication plan in his manual Crisis Communication Planning: Organizing and Completing a Plan That Works.
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