• Use your publicity photo to sell the story
• How to create the perfect speech
• Know what your voice says about you
• How to write an email follow up
• How to get links to your blog
• How to follow up
• The crisis communication plan element you can't afford to be without
• Commonly mispronounced words and how to say them
• Quick tips for instantly improving your speech
• How to make RSS work for you
• 9 Tips from The Do-It-Yourself Press Release Makeover
• Using quotes in electronic media kits
• Length of a press release
• Pitching a satellite tour to local stations
• The first step you should take after a crisis
• The first step you should take after a crisis
• Media outlets to use to get publicity for your special event
• How to write a great tip-sheet headline
• Press releases and letterheads
• Set your presentation apart to get more publicity
• Getting the media's attention with your electronic media kit
• Get YOUR picture run
• Ideas for tip sheets
• What do tongue twisters and TV personalities have in common?
• Pinging from your blog
• Add pictures to your crisis communication materials
• Add pictures to your crisis communication materials
• Scheduling your special event
• What your body language says about you
• Shoot action photos
• Ditch sloppy vowels to clean up your speech
• Learn how to actively listen
• Tips for delivering perfect presentations
• Finding media contacts send stories to
• Blogging and newsletters
• 10 Tips for "How To Get Publicity Photos In Newspapers, Magazines, And On TV"
• How to keep media contacts at your fingertips
• Energy can improve your speaking
• Getting your electronic media kit into the media's hands
• Slow down your speech to get better publicity results
• Media kits for special events
• Tips for doing interviews
• Quotes and press releases
• Keeping your blog out of trouble
• How to write a great poll
• How to project a better personal image through your voice
• How to talk with the media during a crisis
• Key tips to getting on a talk show
• How to find media contacts to send press releases to
• Speak powerfully with the help of your eyes
• Will blogging help your business?
• How to breathe for vocal power
• Great care should be taken with media conferences that involve alcohol.
• Getting your electronic media kit into the media's hands
• Tips for perfect telephone manners
• Importance of tip sheets
• What you need for a powerful spoken presentation
• Pitches vs. news releases
• Writing headlines for press releases
• Using the press for free publicity
• Tips for corporate blogging
• Smile to add vitality to your voice
• Conquering your fear of public speaking
• Decisive people get on talk shows
• 10 Tips from "Electronic Media Kits: How to Create Them, Deliver Them, and See Instant Results."
• Keep the public pleased to help you bounce back from a crisis
• Tips to calm public speaking fears
• Getting media coverage for your special event
• Tips to convey confidence to your audience
• Blogs and company news
• Media databases
• Finding contacts at National Public Radio
• Common mistakes that keep people off talk shows
• Tips to convey confidence to your audience
• Tips to get your publicity photos run
• Blog with a personality
• Getting respect from editorial boards
• What to say in a letter to the editor
• How your hands help you speak
• Common mistakes with news releases
• Should you contact reporters through email?
• Media management includes crisis management
• Pitching stories to NPR
• The "bread and butter" of speaking clearly to get your point across
• Handling tough questions from reporters
• News conferences and special events
• Submitting publicity photos
• Catchy press releases
• Blogging and your legal team
• Fill articles with meat, not fluff
• Tips for creating a practical crisis communications plan
• Shrink your shrill voice
• Want to be on a talkshow? Don't be a nutcase!
• Editors love briefs!
• Teach classes to get free publicity
• Pitching National Public Radio: paper or email?
• Getting your first national exposure on NPR
• The right way to pitch a story to NPR
• Get someone else to read your letters to the editor
• How to pitch to print versus TV
• Digital versus hard copy publicity photos
• How to make your spoken pitches be more compelling
• Key crisis communication plan elements
• The best days to pitch your story
• Creating an effective media kit
• Getting invited to an editorial board meeting
• Preparing for crisis situations
• Be a schmoozer
• Submitting pictures with articles
• Developing crisis plans
• How to get your blog into the search engines
• Want to get on radio talk shows - choose your topic carefully
• Knowing the business journal audience
• Piggybacking on important national events to get on NPR
• Piggybacking on important national events to get on NPR
• Press release follow up
• Should you pick up the check when eating with the media?
• Understanding press release audiences
• Writing special reports is good for your publicity
• Don't forget to get a producer's contact information!
• Don't forget to get a producer's contact information!
• Pitching stories to columnists
• Getting prepared for in-person interview in your office
• Use different publicity photos for different media types
• How to make briefs work for you
• Sending a News Release or Pitch Letter"
• Writers guidelines for letters to the editor
• How to Deal With Those People Who are Considered "Media Wolves":
• Intra-company communication to prepare for crises
• What business journalists want
• Get more media by giving reporters what they want
• How to format a great pitch letter
• Creating media allies
• How to make sure they print your name
• Education story ideas – tie to national events
• Blog with a strategy
• Tips for writing special reports
• Dealing with the media - what you can and can't do
• How to writing headlines for press releases
• University P.R. success – give your opinion
• Know them before you pitch them!
• Publicize yourself in every speech you give
• Quick ways to write how-to articles
• What to say in a follow-up call
• Writing press release headlines
• Identifying good stories to pitch
• Make the media's job easy at your special event
• Getting good coverage during a crisis
• Use visual aids to grab attention for special events
• Top crises to prepare for
• Please don’t feed the media
• Follow-up after a pitch letter
• Keep your free publicity working for you
• Writing tips to create successful special reports
• How to write an effective lead
• Emailing your press release
• Reasons for writing letters to the editor
• Help out reporters so they will publish your story
• How to create special reports
• Preparing to be a guest on talk shows
• Preparing to be a guest on talk shows
• Cropping publicity photos
• How to make tip sheets work for you
• How many times should you follow up?
• Impressing TV producers
• Pitch letter basics
• Story ideas for educators
• Choosing which NPR Show to pitch
• Back up your claims, don't speculate
• Elements of a press release
• Building credibility during an interview
• Press release distribution – who to send them to
• How to avoid getting tricked by reporters
• Keys to education P.R. – Get out of the office!
• Radio talk show on-air tips
• Understanding important aspects of NPR
• How to get asked back to do another talk show
• Pitching stories to business journalists and reporters:
• Handling interviews with tough reporters
• Use others to promote your special event
• Publicize yourself AND your products
• Blog with a strategy
• Design special events with the media in mind
• University P.R. success tip - return surveys
• How to market special reports
• Don't let them cut your crisis communication plan from the budget!
• Using briefs to introduce new products
• Don't just speak, write!
• How to follow up after sending a press release
• Anyone can write special reports
• Getting publicity through the business section of newspapers
• How to get reporters to come back to you time after time
• Preparing employees for a reporter visit
• Should you pick up the check when eating with the media?
• Blogging and search engines
• Sending out your press release
• How to prepare for an interview with a reporter
• Use media calendars to time your pitches
• Use media calendars to time your pitches
• Don't wait for the media to come to you
• Don't wait for the media to come to you
• Using Newspaper and Magazine Editorial Pages:
• Don't send unsolicited press kits
• How to get into special sections of business journals
• What to do when you can't help a reporter
• Sending extra stuff with your press release
• What to avoid when sending press releases
• Ethics when talking to reporters
• Media kit tips
• 10 Tips from How to Create Media Buzz When Promoting Your Special Event
• 9 Tips from Secrets to Get TV Talk Shows to Book You as Their Guest
• Publicity photo composition tips
• Don't forget post-special event publicity!
• etting good publicity out of letters to the editor
• Ask journalists what they want
• How to pitch via email
• Special Event Timing
• Never Wear White After Labor Day
• Be A Television Star
• Be Unique, Add Some Fun
• User Friendly
• How Can You Promote Special Events?
• Get Reviews
• Other Than Online
• Other Than Online
• Polls to Promote
• Public Speaking, Get Your Business Public!
• Bad Can be Good
• Celebrate Good Times
• Product Publicity Tips
• Capitalize on the Holidays
• Briefs for Other Stuff
• Boost Your Business
• Making Partnerships Easy
• Sell Yourself!
• How Involving Reporters Pays Off
• At the Show
• Where Do I Look?
• Creative Tips
• Power of White
• Overlooked Publicity Opportunities
• Give a Little, Get a Lot
• What Do You Have To Offer?
• Editors And You
• Great Tips
• Finding the Right Product
• Target Your Niche
• How Can Radio Personalities Help You?
• Before The Show
• Product Portraits
• Why Your voice is a critical publicity tool
• Press release format
• How to treat reporters at special events
• Online Media Kits
• Call Attention to Yourself
• Get the Reporter on Your Side, Give!
• Piggyback Your Way To Fame
• 2 Birds, 1 Stone
• Don't Just Claim it, Prove It
• The Aftermath
• Types of Briefs
• Marketing and Publicity Tips
• Where Do You Find a Product Partner?
• Get Your Name Out There!
• Newsworthy
• Trade Show
• How Product Testing and Guest Speaking Can Publicize Your Product
• No-No's of Websites
• A Little Goes a Long Way
• News Release Free Publicity
• What is your problem? Publicity Problem.
• Be A Kid Again
• Products, Photos, and Models
• Capitalize on the Holidays
• Easy as 1-2-3
• Fun Ways to Involve Reporters
• Why You Need Partners
• How Can I Generate Publicity for my Book?
• Tips For Free Publicity
• Publicity and Marketing, Consulting Tips
• More Tips For Tips
• Classy Website-Classy Guy
• Pitch a Perfect Game (With Your Ideas)
• No one Wants Damaged Goods
• Custom and Personal
• Tips for Telephone Pitching
• Get Contest Creative
• 5 Ways to Get Stuck in Traffic-And Love It!
• Right Way to Write
• Write Your Name to Instant Name Recognition
• Ways to Strut Your Stuff
• The Belligerent Reporter
• Email Pitch Tips
• When They Want More or Something Else
• "Spending" Your Tips
• You Don't Have to Be a Server to Make Tips
• Use A Great Photo
• Get Noticed, Get Published
• Contagious and Free Publicity
• All Those Questions
• What's The Subject?
• After the Phone
• A Love Affair
• Recycle On-Line
• Quality Image
• Not Even Exhibiting
• Great Options
• Don't forget post-special event publicity!
• Get Others Talking Publicly
• Search engines and electronic media kits
• Attract Flies (or Reporters) With Honey
• Publicizing your special event
• Reporter Mistakes
• Out With The Old
• When You've Only Got Seconds
• Reprints= Recycled, Valuable Marketing Material
• Brand Yourself
• Media Kit Basics
• Free Publicity
• How to write a great press release
• Use Sentimental Contests for Publicity
• Contest the Media
• Get Media Attention
• Get People On Your Site Again and Again
• Convenience and Ease = Money and Time
• Recycle, Reuse, Reward
• Enough Is Never Enough
• Maximize Contest Publicity
• Media Kit W's
• Get in Print
• Keep your key media list in several locations
• Headline writing for online portals
• Book publicists
• The do’s and don’ts of bio boxes
• A publicist’s contacts: ask for the bad!
• Articles in series for online portals
• Quotable people, dead or alive
• Desired traits in a publicist
• Agreed? Letters of Agreement
• Editors’ pet peeves
• Screening for publicists: who makes the final cut?
• Are you contributing to copyright infringement?
• Thank you notes make reporters smile
• Tips for writing articles online
• Making the call: hiring the perfect publicist
• To reprint or not to reprint?
• Rewriting: the key to successful pitch letters
• 5 Steps To Building A Successful Business Blog
• Online headlines differ from standard print
• First? Second? Reprint rights unraveled
• Your publicity, your budget
• Syndicating Your Blog Content – RSS Feeds
• Pitch letters: anything but fluff
• Writing for online portals: keep it short!
• Maintain your copyright without fee
• Media coaches and publicists, when to hire
• 4 Keys to Effective Blog Entries
• Tips to helping journalists cover your story
• Contemplating a press conference? Contemplate this first
• What Should I Write about in My Blog?
• Online portals, submitting articles and reaching readers
• Follow-up calls: the inside scoop
• When to hire a publicist
• Copyright made clear
• How to handle reporters’ questions during news conferences
• Contact information: don’t hide it!
• How To Set Up Your Blog To Build Business
• New media requires new approaches: the pitch letter v. the news release
• Where to find headline ideas that grab editors’ attention
• 4 Tips on How to Post Your Press Release Online
• Deciding who delivers the news during your news conference
• 3 Steps to Promoting Your Blog
• Build An Active Cross-Blog Linking Campaign
• Tips, options, and ideas for your online media kit
• Introducing a new medium: the pitch letter
• 4 Ways Blogging Can Help Communication Within Your Business
• How Can You Reach Your Target Audience on the Web?
• Headlines: making your article a cut above
• Bad news? Make the news conference work for you in a crisis situation
• What journalists love and hate about online media rooms
• How Should Your Press Release be Presented?
• The Best Months for TV Publicity
• Why Does Your Business Need a Blog?
• Are People Still Afraid of Opening Attachments?
• Optional Attachments to Get Your Press Release Noticed
• What Should You Wear for a Television Interview?
• What is the Best Way to Contact TV Reporters?
• What Not to do When Writing Press Releases
• High resolution pictures: where and how to use them in online media kits
• How to Follow Up a News Release
• How to be Asked Back Again and Again for TV Interviews
• Headlines for News Releases
• Two Fail-proof Ways to Make a TV Reporter Happy
• The Best Way to Pitch a Start-up Company
• What is Blogging?
• Personalized pitch letter or just the standard press release?
• 6 Tips for the Perfect Email Pitch
• How to Avoid the Biggest Mistake Committed On TV Interviews
• Preparation for a News Release
• How to Get Noticed By Reporters
• How to Follow-Up After Your Television Interview
• Provide Multiple Sources when Pitching to Reporters
• 4 Options to Getting Your Publicity Materials to the Media
• Who to Contact – Reporters or Editors?
• What Topics are TV Talk Shows Looking For?
• Reasons for a News Release
• What is the Chain of Command at Local TV Stations?
• How to Create the Perfect 30-Second Telephone Pitch
• Where to find publications that need your articles
• 5 ways to use article reprints
• What should you do after an article is published?
• Increase your publication odds - Contact the editor before writing an article
• The secret to successful titles when writing how-to articles
• Blogs - Business building tools!
• Use letters to the editor to gain publicity
• When to say "no comment"
• Weather - How To Tie Into It!
• In-flight magazines - a huge publicity opportunity!
• How long should online articles be?
• The real job of press releases
• Ever heard of the dark pages?
• Making people believe your side of the story
• Your website is safer than a news release
• How to deal with people who post complaints about you online
• Your best weapon in crisis: get this weapon now so you're ready when it happens
• Pitching talk show producers
• The easiest way to make the news
• The secret to knowing what reporters are researching
• Never Pitch Without Knowing The Media!
• Build relationships of trust with reporters
• Event budgeting can make or break you
• The truth about PR - It's about long-term relationships!
• Event planning - how to create the perfect committee
• Key resources for publicity event planning
• How to choose a date for your publicity event
• Nailing the talk show pre-interview - key to getting booked
• How to react when reporters call
• Plan the purpose of your special event
• Do a survey - get more clients
• Use USA Today to get story ideas to pitch
• Make your story pitches short for more success
• Write briefs to get more stories into print!
• Brainstorming blog post topics
• Pitching morning shows - how to handle the brush-off
• Story pitch follow-ups: what if you get sent to voicemail?
• The best way to send a press release
• Use formula press release headlines to get the reporter's attention
• Tailoring your media kit to fit the recipient
• You need to get on drive-time radio!
• Pitching stories to local television stations

Copyright © 2006 by Breakthrough Consulting, All Rights Reserved.