Let’s say you’re a crisis communications consultant. You wrote a chapter in a book on the “Ten C’s of Good Crisis Communication” and now your writing an online article. You only have time in 600-800 words in your article, so you cover one of those ten C’s in an article. You can then publish monthly articles with each of the remaining C’s.

That is a great strategy, and here’s why it’s great. Each article has quality content, and you’re luring the reader back to your site. What happens is now you have someone who’s hot for the second piece of information and third piece and the fourth. Now you have people waiting in the wings who want more information.

Additionally, if a prospective customer missed your first two articles, but sees a third one, they are likely to click over and look for your first two articles, because they loved your third one so much.

So, you increase your method of luring people in, because you’re actually giving them indirect reasons, or more reasons to come in because you didn't just write one article about that expertise. You’re writing ten.

For more on submitting articles to online portals, check out How to Submit Online Articles That Pull Traffic to Your Website.