When you go before a journalist it is important to ask them what they want from you rather than presenting what you want them to do. You need to go before them and ask them what you can do for them.

Too often those of us who are in the business of pitching for a living forget to ask that question. We're so concerned about selling the story that we forget to ask what story the journalist wants to write. That is really a secret to success. Once you know what they want to write about, you're on your way to figuring out how you can take the story that you have to sell and frame it in such as way that you achieve your objectives and those of the journalist as well.

There is much more great information about this very topic found in How to Use Business Journals to Tell Your Story.
http://101publicrelations.com/businessjournals.html?utm_source=prideas&utm_content=business_journals