When you are actually onsite at a trade show, there are some important tips for things you can do to increase your chances for publicity:

Take plenty of news releases with you.

Make sure your booth is media-friendly. That means setting aside a spot in the booth where you can meet with editors and reporters. It's a good idea to also reserve a place away from the booth where reporters can interview company representatives in a more peaceful setting.

If you want to demonstrate a product, be sure you know who is responsible for the demonstration.

Let the people in your booth know how they can reach you if a media person stops by unannounced and needs information. They should have your cell phone or beeper number.

Make sure everyone in the booth knows where coats, purses and other belongings can be stored during the show. Be aware of local fire codes. Give the media what they need. You might be tempted to give reporters everything you think they want to know. Instead, ask them to tell you what they need. You will save them and you a lot of time.

For more great tips for great trade show publicity see Special Report #24 "How to Create Media Publicity at Trade Shows and Conferences"