A great way to get free publicity and media attention is not to be perfect, rather to be imperfect, so go ahead.

TALK ABOUT YOUR PROBLEMS

What are the three biggest business problems you are facing? Find out the name of the reporters who covers your industry. Then share the information with them. Who knows? Someone might read your story and call you with a solution you might not otherwise have known about.

TALK ABOUT YOUR MISTAKES

What are the biggest you have made, and how would you advise other people from not making the same ones? Don't be embarrassed. Everyone has made them. And if you're willing to discuss yours, there's a good chance the media will be willing to write about you. The media love to give their audiences lots of free advice-particularly about how not to make mistakes.

To find out more on how to make the most of a bad situation, or turn your bad into publicity good, as well as other ways to find ideas or stories within your company see Special Report 5 "How to Identify Story Ideas Within Your Company or Organization"