How would you like a piggyback ride? Well, you can be a kid again by piggybacking your publicity on the Holidays.
The Fourth of July. National Garden Week.. Hanukkah. Veterans Day. Public Service Recognition Week. Thomas Edison's Birthday. New Year's Eve. Get Organized Week. Dr. Martin Luther King Jr.'s birthday.

Tie a story idea into one of the above-and hundreds more holidays and anniversaries-and chances are good that you will catch the attention of a reporter, editor or news director. That's because the media are obliged to print and air stories on major holidays and anniversaries. Another reason is because on major holidays, and sometimes the days before and after, are "slow news days." Offices, schools and government
agencies are closed. People in a position to give official comments are difficult to find. So the media are looking for anybody who can give them a compelling story that ties into a holiday they must cover.

Year after year, editors are looking for more than just the cliché stories, such as sending reporters to the local shopping mall to report on the day-after-Thanksgiving crowds. They're looking for something more unusual-something their readers aren't expecting. There are ways to tie your story idea into well-known and lesser-known holidays and anniversaries and increase your chances for coverage, so to find these tips see Special Report #14 "How to Piggyback Story Ideas onto Holidays and Anniversaries"