Be a little bossy
Delegation is a good business practice and it is also a skill that has to be learned. To do well in public relations, you will have to learn a little about delegation. Part of being a good delegator is knowing who to assign to do what. The key to this is getting to know your staff and the human resources that you have access to. If you know the people on your staff personally, you will know each persons strengths and weaknesses. Try to delegate jobs based on strengths so that everybody has a pleasant experience.
The other thing about delegation is that you have to give up some of your control and have faith in other people. Part of the reason that you have the job you have is because you are driven and good at what you do. People like you sometimes have a hard time surrendering control. Just do it. Eventually you will get used to it.
