Be a team player
You should develop good relations with the heads other department heads. When you feel that something can be achieved through advertising, meet with the head of advertising and discuss with her your vision and what you will need from the department. You want to work with the whole team as much as possible.
The better off the company as a whole is, the easier your job is going to be. You want the company to work together as one organism, not as a lot of disjointed parts. If the company functions as disjointed parts, you will find that your job consists of putting out a lot of little fires all of the time. Do what you can to facilitate harmony and unity between the different departments. To do this, you should know all of the key players in each department. Use staff meetings and informal opportunities like the break room to network within your company.
