You want to get press right? Well, you should get real familiar with the media sources in your community. See what gets printed in the papers and what angles are popular with what reporters. Listen to the radio and find out what stations might be sympathetic to your cause. The more you can learn about the media outlets that you want to work with, the more prepared you will be when the time comes. You will have really done your homework if you finally get your big interview and when the reporter comes you can say something like "Hi Holly, it's an honor to meet you, your column on the society page was a guilty pleasure of mine when you were writing it."