One way to use your PR skills is to become active in the community. Here are some tips to help you get some ideas. The first one is to donate to school fund raisers and to any other events that you can. You might also want to try to support local college sports teams and academics. For example if there is a school that needs new library books make sure that you show your support and donate to them. This will help the community see that you are about the community as a whole and not just about sports. You will also want to make sure that you donate to sports because this is where you will get to do your advertising. Plus a lot of people cover college sports like the news and newspapers so make sure that show your support a couple of different ways so that a variety of people can see that you are involved all over in the community.