Here's a great blogging tip. The key to success is to build your blog a strategy. A strategy for a blog starts with the message that you want to convey through your blog and how you want it to position you. Once you've decided your strategy, the tactics of how you can best communicate that strategy will naturally flow from that decision. And that's where the element of blogging style comes in.
One of the problems with many of the corporate blogs that I have seen is that they are boring. I look at them and think "Who in the world is ever going to read this?" And one of the challenges that flows from that situation is, since no one reading your blog, you get no return and it becomes a burden to write. And then all those other issues start to show their ugly heads. So that's the reason I wanted to start with your blog's strategy and style because oftentimes the selection and implementation of a good style is what makes it easier to be able to find time to blog and to convince your boss to allow you to do it. For more great tips on how to use blogs for publicity, read "Business Blogging Results."
http://101publicrelations.com/bloggingresults.html?utm_source=prideas&utm_content=business_blogging_results