How can you turn your newsletter into a blog? Basically what I do is I take a whole issue of a newsletter, I put it on a full-text newsletter archive page. Then from that I take each individual articles and blog them separately. The separately-blogged articles get higher search engine rankings and more traffic than the full-text newsletter archive page. In fact, right now, at the time of this recording, there is some very interesting behavior taking place. If you go out and look in a search engine oftentimes you will find that blog posts about someone's site are doing better than the site itself is doing in search engine ranking.
There are two specific advantages. The first one is unless you have an active content management system out there you can usually do it faster by posting it to your blog. The second one is that for some reason, and I'm not quite sure why, blogs are doing huge things right now with search engines. In most cases you will find the blogged version of an article in the search engines much more easily than you will find the same article as part of a standard newsletter archive that contains the entire text of the newsletter. For more great ideas and information on how blogging can work for your business, read "Business Blogging Results."
http://101publicrelations.com/bloggingresults.html?utm_source=prideas&utm_content=business_blogging_results