How can you blog without making your legal team freak out over your content? I have lived with legal sign-offs for years and it is one of the hardest elements of marketing. My recommendation is that. Here's the way that I look at legal counsel in marketing, it is counsel and it is to be taken that way. And so what I have learned over the years is that the best way to handle this is to go to the legal team and say "We need your most open-thinking lawyer to be on the blogging team." And then don't be willing to just give in to every single thing that they say. I will tell you that it's not unusual to have, should I say, heated discussions, in legal offices with the lawyers who say "You can't do this" and to hear a manager say "What are the ramifications if I do this?" and they say "It's this, this and this." And the manager then says "That's an acceptable business risk." And then they do it or don't do it.
The best way to handle this is to go to the legal team and say "We need your most open-thinking lawyer to be on the blogging team." For more great information on how to make blogging work for your company, read "Business Blogging Results."
http://101publicrelations.com/bloggingresults.html?utm_source=prideas&utm_content=business_blogging_results