Your media contact information consists of things like your name, your phone number, your email address, your fax number, and your address. Make sure that everything is correct!

While your media contact information can be anywhere on your press release-the top, the bottom, or both-the other elements of a press release stay in the order presented.

Companies release press releases in order to gain publicity for a product, an event, a promotion, or even the results of a study or an experiment. A press release is one of the first steps to getting your information out there where the public can see it! A press release isn't the last step, but it's one of the best first steps. A press release is a statement or an article that is sent to different branches of the media. A press release can be sent to editors at your local newspaper, to your local news stations, radio stations, networks, and magazines.

The headline is the first attention grabber. You have to make this part good, since a headline can make or break you before the reader even gets to the good stuff. Make it short, make it snappy, and make it informative. The dateline gives the date information: where is your event, when is it held, etc. The introduction is your basic introduction: give some background, and answer basic questions. Who are you, what are you talking about, when will it be, where will it be, and why is it important? Why does your event or study exist?

The body of the press release expands on the introduction. It gives more information about what you've presented. This is where you'll put data from your study. But make sure that you don't give away too much! Then nobody will have to call you for more, and deeper, information.

Now we come to the boilerplate. You've spent the rest of the space in your press release giving information about the specific event, study, or product that you want to promote. The boilerplate is where you connect this with your own company. Be precise and concise, but make sure that you include basic background information about your company. This includes the goals of your firm or company or organization. It can also include other products that you have released, other studies that you have conducted, and their end results. So if you can tie some other study made in the past to an important new medication in the present, this will be the place to do it. The boilerplate creates publicity and loyalty not just to the current subject of your press release, but also to your business.
If you want customers to return to you, then give them reason to with the boilerplate.

Remember when you're writing a press release that you don't really want your press release to be the only thing that's put in the newspaper or written in a magazine article. What you really want is for a reporter to call you and to devote a large amount of air time or print to your event or your information. If you get a call from a reporter, you'll get publicity not just for the product at hand, but for your company also. If you provide key information in your boilerplate, that information can lead to questions that might lead to more publicity for you.

For tips on how to write great press releases and mistakes not to make, go here:

http://101publicrelations.com/sr12.html.

For tips on how to write a great headline that grabs attention, go here:
http://101publicrelations.com/sr39.html.
http://www.publicrelationsideas.com/use_formula_press_release_headlines_to_get_the_rep_000005.html.

For templates and a step-by-step guide on how to create great press releases, go here:
http://101publicrelations.com/pressreleasereport.html.

For a basic overview of how to publicize your company, and your products, go here:
http://www.publicrelationsideas.com/4_options_to_getting_your_publicity_materials_to_t_000077.html.

For tips on how to send your press release, go here:
http://www.publicrelationsideas.com/the_best_way_to_send_a_press_release_000006.html.