Brand Yourself
Martha Stewart has everything from books to bedsheets.
One of the best ways to start creating your own brand and celebrity status, regardless of your industry, is with information products. These include books, audio tapes, video tapes, newsletters, workbooks and booklets—all excellent ways for you to spread your name throughout an industry, generate revenue, establish credibility and garner publicity. After being turned down by dozens of publishers, all it took was one “Chicken Soup” book for Jack Canfield and Mark Victor Hansen to be well on their way to producing a wildly successful series of books on the same theme.
If you don’t want to start with a book, start on a much smaller. How about a booklet, which can be produced in only a few weeks?
Products open doors for you that you might never have imagined. And open doors can lead to media publicity and recognition.
To learn more about getting media publicity, and building your name and image see Special Report #11 “Secrets for Building Your Celebrity Image”

