Build An Active Cross-Blog Linking Campaign

One of the core elements of the blogging world is the tradition of bloggers commenting on and linking to other people’s blog posts. Indeed, if you look at many of the top blogs out there, you will see that the vast majority of their posts link into someone else’s blog entries or websites.

It’s like a snowball rolling down a mountainside. Most of the time it will stop on its own, but every once in awhile it will trigger other snowballs rolling, some of which start even more, and pretty soon you’ve got an avalanche on your hands!

What a great opportunity this presents! You can actually get other people to link into your blog, increasing your traffic, your notoriety, and your incoming links for the search engines.

The theory’s great – but what about the practice? How do you go about getting other people to link into your site?

The best way is to start by commenting on other people’s posts first, while continuing to write great, impactful, insightful posts of your own.

As you do this process repeatedly – commenting on the posts of others, and especially if you add value to their posts, eventually these other bloggers will begin to see your work and will start following your blog and cross-posting back to you. That’s when you know that you’re starting to arrive on the blogging scene.

Check out Blogging for Business to learn more useful tips.

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