By-Line
A by-line is the line at the head of a column or article that tells you the writer's name. They are not on the tops of all articles, just things such as columns and such where the author is the regular author each day or week.
By-line articles are not as strict about what are in them. They are mostly opinions and such from the author. The author writes about things he or she is interested in and on their opinions of world events and such.
If the author is someone seeking good publicity this is great. If they have a good article it would draw people to their website if they had one. It would get people interested in them.
For businesses and such that would want to be published in an article of the sort they could use the authors name to look him or her up in a media directory so that they could pitch their stories and eventually develop a relationship with the reporter.
It would also be good for a business if one of their own employees was an author of a by-line article. Then they could help get good publicity for their business. Writing articles would establish that person as having expert status. With an expert status then they gain the trust of people.
If people feel that they can trust your company they will be much more willing to use your products. If they did not know you they would be very hesitant to try what you have. That is why having someone of your company write these articles would be so great for you.
If people could see that they were someone who's opinions and views they could trust then they would trust your business. The author of the article would become a kind of spokesperson or representative for you.
You would have to be careful that he did not get carried away and say things that would put your company in a bad light because if he did it could have grave consequences. If people were reading him regularly and looked at him as a representative of your company as a whole then one slip from him would mess you up.
If he made a bad remark then people might think that his remark was what the opinion of your entire company and they would lose trust in you and not want to be a part of your business.
But if you had an experienced person it could be very good. He would have to be trained and would have to know your company well, much like a spokesperson. He would be able to always give wise views and opinions so that people would come to trust you and look up to you.
People have to trust you because without their trust they will not buy your products. If they are not confident that you will stand for what they stand for and that you will be wise and mature in all that you do then they will not want to have a lot to do with you.
It may seem crazy that all of this could come from something so small as a by-line and by-line articles, but it is true. They are a great way to get publicity. While people may read normal articles in the paper, if there is a column that they trust, they will read it regularly.
Whether your company is talked about in the article or whether someone in your company is the author, they will read it and hopefully come to trust you and gain much confidence in your business so that they will want to be a part of what you do.
For more information about by-lines and by-line articles you can go to:
http://101publicrelations.com/publicizingproducts.html
http://101publicrelations.com/internet.html
