Instead of spending precious time planning the best way to stuff yourself on Thanksgiving Day, you should be crafting the perfect story pitch to serve to your local beat reporter.
While your competitors are crawling over each other at the shopping malls in December, you could be sitting in the quiet of a local radio studio, providing a witty interview that will help you sell, sell, sell more of your products and services.
Smart Publicity Hounds kick into high gear during the holidays-and for good reason. The weeks between Thanksgiving and New Year's can be painfully slow at newspapers, magazines, and TV and radio stations because newsmakers are doing things other than making news.

Talk show guests are in short supply. Reporters often find it difficult to track down the people they need to comment on a particular story. And because newspapers sell more ads in December, that means more news pages to fill.

For great ways to capitalize on the Holidays when it comes to getting free publicity see Special Report #14 "How to Piggyback Story Ideas onto Holidays and Anniversaries"