Harley-Davidson celebrated its 95th anniversary with the world's largest motorcycle ride that attracted more than 10,000 bikers. When the classic Ore-Ida Tater Tot Turned 40, it invited fans to call 1-800-9-TATERS to share their stories, poems, jingles, jokes and testimonials for a chance to win the grand prize - a 40-month supply of Ore-Ida Tater Tots.

Hostess Twinkies marked its 65th with a contest for students at film schools across the nation who were challenged to submit short screenplays featuring Twinkies. The winning students, dressed in tuxedoes, arrived at a gala Hollywood awards ceremony in limousines.

There's more to celebrating an anniversary than simply writing a few news releases and giving away free products bearing your company's name. For great ideas on how to make your anniversary news worthy see Special Report #14 "How to Piggyback Story Ideas onto Holidays and Anniversaries"