Teleconference: Teleconference is a form of telecommunication and it is used much in the public relations world. It can be used for many great things. People use teleconferencing for different things. Teleconferencing is connecting to people or more using TV,...
Posted in PublicRelationsIdeas on May 11, 2010 05:10 PM
Spin: A spin could mean two different things. The first thing a spin could be is a biased portrayal of events in a person's own favor. They may be deceptive and manipulative to get what they want from the world...
Posted in PublicRelationsIdeas on May 10, 2010 05:04 PM
As in all industries, public relations are becoming increasingly important in the fashion industry. The purpose of public relations in any industry to is to make sure your company has a good relationship with its employees, client, and competing...
Posted in PublicRelationsIdeas on February 15, 2010 10:11 AM
Planning an event typically take a lot of time and money. If you are put in charge of planning and event you will want to make sure you have enough of both. Most events need to be planned three...
Posted in PublicRelationsIdeas on February 14, 2010 10:10 AM
Event Management can be a large but rewarding job. To manage an event you typically will get to select your committee (if they're not already permanently selected through the company you work for), choose the date, plan the event,...
Posted in PublicRelationsIdeas on February 12, 2010 10:06 AM
An event calendar is a great way to publicize an even through out your company's employees, or participants in your organization. An event calendar differs from an editorial calendar in that it's main purpose and focus is to name...
Posted in PublicRelationsIdeas on February 11, 2010 10:04 AM
The public relations industry is relied upon to provide accurate, honest information in the times of a crisis or other newsworthy event. When information is involved and reputations, money, and jobs are at stake, it can be easy to...
Posted in PublicRelationsIdeas on February 10, 2010 10:01 AM
So you've just sent out a press release to the members of the news media, and you are trying to decide whether or not you want an embargoed press release. Well, first you should know precisely what an embargoed...
Posted in PublicRelationsIdeas on February 9, 2010 09:58 AM
One of the responsibilities associated with being a publicist or public relations specialist is the writing of press releases. Press releases are client-information and publicity pages that must be distributed to the media. Their distribution may correspond to a...
Posted in PublicRelationsIdeas on February 7, 2010 09:52 AM
Why do you need to know the elements of a press release? You need publicity! You want publicity! You need a press release! A press release is one of the first steps to getting your information out there where...
Posted in PublicRelationsIdeas on February 6, 2010 09:48 AM
An electronic media kit is a promotional tool that is sent to the press in electronic form in order to promote an organization, a product, an event, a person, or another newsworthy item. It may be called several names,...
Posted in PublicRelationsIdeas on February 5, 2010 09:45 AM
An effective public relations campaign is comprised of strategies and tactics that help to communicate key messages and mission statements to the public and employees, respond both positive and negative events that may occur within the organization, create and...
Posted in PublicRelationsIdeas on February 4, 2010 09:43 AM
Background Edelman Public Relations is a well-known marketing public relations firm that has been in the industry for over 50 years. Edelman is responsible for creating a number of publicity techniques, such as media tours, environmental public relations, and...
Posted in PublicRelationsIdeas on February 3, 2010 09:39 AM
According to the American Heritage Dictionary online, public relations is defined as, "The methods and activities employed to establish and promote a favorable relationship with the public." What does this mean? So speaking to a general audience who is...
Posted in PublicRelationsIdeas on February 2, 2010 09:37 AM
A white paper is used by many businesses. It is a paper that either explains the purpose of something and its function or it can mean an article that explains things in depth and provides tips. The first: a...
Posted in PublicRelationsIdeas on February 1, 2010 09:36 AM
Teleconference is a form of telecommunication and it is used much in the public relations world. It can be used for many great things. People use teleconferencing for different things. Teleconferencing is connecting to people or more using TV,...
Posted in PublicRelationsIdeas on January 31, 2010 09:33 AM
A spin could mean two different things. The first thing a spin could be is a biased portrayal of events in a person's own favor. They may be deceptive and manipulative to get what they want from the world...
Posted in PublicRelationsIdeas on January 30, 2010 09:25 AM
Your scope or focus should be determined by the type of job that you have. If you work for a big public relations firm, you want to be as broad as possible. Working for a big firm you will be...
Posted in PublicRelationsIdeas on January 28, 2010 12:30 PM
The size of your public relations department is going to dictate many aspects of your job. When you are job hunting, you might consider if you feel more comfortable as a big fish in a small pond or a...
Posted in PublicRelationsIdeas on January 26, 2010 12:28 PM
A person fresh out of college with a shiny new degree in public relations might experience a little bit of desperation when entering the job market. Realize that not every job will be right for you. You may have to...
Posted in PublicRelationsIdeas on January 25, 2010 12:28 PM
Public relations is largely bridgework. You are the link between the company and the public and then back again. To be a bridge effectively, you need to be firmly planted on both shores....
Posted in PublicRelationsIdeas on January 24, 2010 12:27 PM
If you work for an organization with political interests you might find yourself in heated situations at times. Let the senators, lobbyists, and talk show hosts fight it out. As a public relations person, you should stay out of...
Posted in PublicRelationsIdeas on January 13, 2010 12:17 PM
A neurologist friend once told me the best advice that he gave new interns was to practice saying the words "I don't know". I think the same is true for people in public relations. If you don't know, say...
Posted in PublicRelationsIdeas on January 12, 2010 12:16 PM
You need to practice giving speeches. As a public relations specialist, you will eventually be asked to speak in front of people. When that time comes, you need to be ready. If you are nervous, practice in front of...
Posted in PublicRelationsIdeas on January 10, 2010 12:14 PM
Sometimes the public relations game gets a little complex and you can kind of forget who your boss is. You might feel like you work for the public because that is the focus of your job. You might also...
Posted in PublicRelationsIdeas on January 8, 2010 12:10 PM
Press releases are statements prepared by publicists and/or public relations firms on behalf of their clients for distribution to the media. A press release's distribution may correspond with a new company, a company product, a merger, a special event,...
Posted in PublicRelationsIdeas on January 8, 2010 09:55 AM
Public relations is a high stress job with a lot of mental demands. It will help you do better at your job and also help you be a better employee if you pick up some "extracurricular" activities. Sports and...
Posted in PublicRelationsIdeas on January 7, 2010 12:09 PM
You have probably heard of the K.I.S.S. principle before. It is an acronym for Keep It Simple, Stupid and it should be one of your mantras when you are doing public relations. When you are making statements to the...
Posted in PublicRelationsIdeas on January 5, 2010 12:06 PM
Delegation is a good business practice and it is also a skill that has to be learned. To do well in public relations, you will have to learn a little about delegation. Part of being a good delegator is...
Posted in PublicRelationsIdeas on December 31, 2009 11:24 AM
Part of knowing what to say is knowing what not to say. If you are in public relations, it is important that you never say anything that will offend anybody. You don't even want to say anything that might be...
Posted in PublicRelationsIdeas on December 30, 2009 11:23 AM
The standard public relations uniform is the business suit. This is perfectly acceptable if you are having important meetings with other people that are in business suits. However, you main focus should be on the public and not everyone...
Posted in PublicRelationsIdeas on December 23, 2009 11:15 AM
If you aren't already good with names you should focus on getting good with names. This is a great skill for public relations and fortunately, it is a skill that can be learned. If you are bad with names...
Posted in PublicRelationsIdeas on December 22, 2009 11:14 AM
When you are trying to reach the public, you should broadcast on as many frequencies as possible. As a public relations specialist, you need to not just reach those people who are surfing the web looking up your product....
Posted in PublicRelationsIdeas on December 21, 2009 11:13 AM
If your job is public relations, you need to get out into the public. This means participating in talk shows, charity events, and any other public opportunity you might be given. You need to be "out there" representing your...
Posted in PublicRelationsIdeas on December 19, 2009 11:12 AM
Sometimes you make a mistake. Sometimes your political candidate puts a foot in his mouth. Sometimes you sell a product that makes everybody sick. Sometimes your team comes in dead last for the season. A good public relations specialist...
Posted in PublicRelationsIdeas on December 18, 2009 11:10 AM
There is a mind set that you must have to do public relations. The key is to always be thinking about how things look from an outside perspective. This is contrary to the message that most of our mothers...
Posted in PublicRelationsIdeas on December 17, 2009 11:09 AM
When your company does something right, you want to yell that from the rooftops. A part of public relations is publishing successes and cementing those successes in the minds of the public. Whatever it is that your organization is...
Posted in PublicRelationsIdeas on December 15, 2009 11:08 AM
I think it is interesting that BF Skinner, the most renowned behavioral psychologist the world has ever known, finished his career in advertising. He is not the only psychologist that found that the skills transfer nicely into the business...
Posted in PublicRelationsIdeas on December 14, 2009 11:07 AM
Everybody thinks about how important it is to communicate when you are in public relations. The problem is, people usually only think about the expressive part of communication. The truth is, communication includes not just expression but also reception....
Posted in PublicRelationsIdeas on December 11, 2009 11:04 AM
What you say is very important in public relations and so is how you say it. Every time you make a statement, whether it is on your company's website, for a press release, or as an mc at a...
Posted in PublicRelationsIdeas on December 10, 2009 11:03 AM
The longer you play the public relations game the more you will come to see it for the game that it is. You should formulate both long and short-range plans and then stick to those plans. This is the...
Posted in PublicRelationsIdeas on December 9, 2009 11:03 AM
It is very important to look into the future whenever you can to see what kind of an impact actions by your company will have. You should be conscious of the political and economic ramifications of every new products...
Posted in PublicRelationsIdeas on December 7, 2009 11:01 AM
There are people that you are not going to like and there are companies that you won't want to do business with. Instead of burning your bridges with these people and companies, just quietly do your business elsewhere. It does...
Posted in PublicRelationsIdeas on December 6, 2009 11:00 AM
If you are doing public relations you have to be honest. Your good reputation is largely going to determine the reputation of your company. Any lies, any cover ups, even any omissions of the truth will come back to...
Posted in PublicRelationsIdeas on December 5, 2009 10:59 AM
If you are working in public relations, you have an obligation to yourself and to your company to never stop learning. Your job is to represent your company to the world. This means that you have stay current on...
Posted in PublicRelationsIdeas on December 4, 2009 10:58 AM
Not everybody is good at everything but everybody is good at least something. Do whatever it is that you are good at. Use that your strengths when doing public relations for your company....
Posted in PublicRelationsIdeas on December 2, 2009 10:55 AM
In business, developing relationships with reporters is very important. You have to be able to get good publicity or else your business will not do very well. If you do not have good publicity then you will not have people...
Posted in PublicRelationsIdeas on December 1, 2009 07:00 AM
A position paper is a paper that is written by a person or a business.anyone that wants to take a position on a subject. If there are any controversial issues or anything, you can write a position paper to let...
Posted in PublicRelationsIdeas on November 30, 2009 06:00 AM
In order for a business to do well they need great publicity. If they do not have good publicity they will not be able to do well as a business. Their success depends on the public's opinion of them mainly....
Posted in PublicRelationsIdeas on November 29, 2009 07:20 AM
An op ed is an "op-inion ed-itorial" or sometimes it is called an "op-posite ed-itorial." It would be called an opposite editorial because it is usually located on the page opposite the editorial page in a newspaper. People who are...
Posted in PublicRelationsIdeas on November 28, 2009 06:00 AM
Businesses need good publicity in order to run. They need the public to know who they are and be interested in what they have to sell or else they will not have customers and their business will not be able...
Posted in PublicRelationsIdeas on November 27, 2009 06:00 AM
There are always different things happening. Every night the news is packed with new stories and new information. Reporters are busy publishing all these stories that they hear. Current world events are constant. For reporters it probably does not sound...
Posted in PublicRelationsIdeas on November 25, 2009 06:00 AM
One type of story that is always bound to get published in newspapers and other media is the story that has to do with human interest. These types of stories make people feel good and they interest people. They can...
Posted in PublicRelationsIdeas on November 24, 2009 06:00 AM
In order for a business to run they need publicity so that people will come to them and buy their products. If they do not have good publicity then it will be very hard for them to be successful and...
Posted in PublicRelationsIdeas on November 23, 2009 06:00 AM
Businesses and people that are trying to sell something and keep selling something have to have good publicity and they work hard to get publicity. Without good publicity and customers they would not be able to exist. Publicity allows people...
Posted in PublicRelationsIdeas on November 22, 2009 06:00 AM
When businesses strive for good publicity they are trying to sell themselves to the public. They want the public to be so interested that they want to buy the company's products. They are trying to get the public to build...
Posted in PublicRelationsIdeas on November 21, 2009 06:00 AM
When it comes to public relations and getting good publicity, many businesses will go on publicity campaigns. It just means that they are going to start doing a lot of advertising and such so that people will hear their name...
Posted in PublicRelationsIdeas on November 18, 2009 06:00 AM
For businesses to run they need publicity. They need to contact reporters and editors and they need to try and get articles published about them. They need to pitch their stories in such a way that editors will want to...
Posted in PublicRelationsIdeas on November 17, 2009 06:00 AM
Reporters have a big job. They have to find interesting stories to publish, stay updated on current events, read all the stories people pitch to them, decide which stories to accept etc, etc. There is a lot that they are...
Posted in PublicRelationsIdeas on November 16, 2009 06:00 AM
The Associated Press Stylebook is a usage and guidebook for most newspapers and magazines. It has many guidelines in it for these publications that they follow for their editing, grammar, punctuation and such. This book has grammar, punctuation and spelling...
Posted in PublicRelationsIdeas on November 15, 2009 06:00 AM
Public service announcements could be a way to get publicity for your business or non-profit organization. It would be a lot easier for a non-profit organization to get publicity off of a public service announcement because you are not really...
Posted in PublicRelationsIdeas on November 14, 2009 06:00 AM
Non-profits have to go about their public relations in different ways then normal businesses. Because they are non-profit they do not have the funds for advertising so they have to make themselves known in other ways. Normal businesses can take...
Posted in PublicRelationsIdeas on November 13, 2009 06:00 AM
Being on national public radio would be a great way for your business to get good publicity. You do not even have to have a business, if you are an author trying to sell a book or anything of that...
Posted in PublicRelationsIdeas on November 12, 2009 06:00 AM
For businesses to run they need great publicity. They need the public to know them and like them. The public has to want what they have and be willing to buy what they have or else the business will not...
Posted in PublicRelationsIdeas on November 11, 2009 06:00 AM
Many businesses and people (such as authors) work very hard at getting good publicity. Publicity is a key to their success. Without good publicity businesses could not run and people could not sell their products. The only reason they exist...
Posted in PublicRelationsIdeas on November 10, 2009 06:00 AM
For businesses everywhere there is one thing that is necessary for all of them to have in order for them to be successful and that is publicity. They have to have good relations with the public or else they will...
Posted in PublicRelationsIdeas on November 9, 2009 06:00 AM
If you are trying to get something published you have to always have the editor foremost in your mind. No matter how important you think you story is, no matter how badly you want it to get published, none of...
Posted in PublicRelationsIdeas on November 8, 2009 06:00 AM
If you want to get publicity for yourself or your business a great way to do it is on drive-time radio. There are many benefits to being on drive time radio. It is a great way to get publicity. For...
Posted in PublicRelationsIdeas on November 7, 2009 06:00 AM
A by-line is the line at the head of a column or article that tells you the writer's name. They are not on the tops of all articles, just things such as columns and such where the author is the...
Posted in PublicRelationsIdeas on November 6, 2009 06:00 AM
In terms of public relations, crucial publics are individuals or groups that play vital roles in the success of a corporation, organization, or entity. These individuals or groups as a whole may be: Suppliers; Strategic partners; Resellers; Integrators; Venture capitalists;...
Posted in PublicRelationsIdeas on November 5, 2009 06:00 AM
A crisis plan is a planned, organized arrangement that an organization creates on how to deal with a certain crisis, particularly when communicating with the media. Crisis communication, or a crisis communication plan, is the term used to describe the...
Posted in PublicRelationsIdeas on November 4, 2009 06:00 AM
What is crisis management? Crisis management is a professional approach to handling the crises that come up with organizations and people who are often in the public eye. Crisis management is one of the special realms of the art of...
Posted in PublicRelationsIdeas on November 2, 2009 06:00 AM
A crisis can occur at any time and any place to any organization, be it a school, business, community, or church. Crises can take a number of forms, from violent crimes to scandals to damage from severe weather. When a...
Posted in PublicRelationsIdeas on November 1, 2009 06:00 AM
This article is about crisis communications: what they are, and tips on how to deal with crises in a productive way. Any publicity is good publicity, right? Well, if you've just been hit by a major scandal, whether it's about...
Posted in PublicRelationsIdeas on October 31, 2009 06:00 AM
So what exactly is your corporate image? It's a term that you hear thrown around a lot. "Bad step on Microsoft's part. It's really going to hurt their corporate image." Things like that. Hopefully, reading stories in the news about...
Posted in PublicRelationsIdeas on October 30, 2009 06:00 AM
Community relations in reference to public relations refers to a company, organization, or other entity's relationship with their community. Community relations involves cultivating positive relationships and images with a company or organization's neighboring public. Positive community relations are a crucial...
Posted in PublicRelationsIdeas on October 29, 2009 06:00 AM
What Is a Clipping Service A clipping service is a tool generally used to by public relations firms to monitor their client's coverage by other publications. The user puts in search instructions into the service, and people within the clipping...
Posted in PublicRelationsIdeas on October 28, 2009 06:00 AM
A brief is a short, concise, article or written statement. The term brief is frequently associated with the law profession, where trial briefs, appellate briefs, and legal briefs are utilized. Briefs however do not apply solely to courtroom and law...
Posted in PublicRelationsIdeas on October 26, 2009 06:00 AM
When you read about or research advertising and marketing, the word "branding" will often come up. What is branding? How is it used? How do people use branding effectively? Can branding positively or negative change the way people see things?...
Posted in PublicRelationsIdeas on October 25, 2009 06:00 AM
So you have written a book and you want to publish it. In order to do well you are going to need very good publicity. The question is how to get this publicity. You need to work very hard in...
Posted in PublicRelationsIdeas on October 24, 2009 06:20 AM
Blogging has recently become popular amongst groups of teenagers and single adults looking to meet other people with they're same interest. A blog is simply a page that once formatted allows you to post information to the web with one...
Posted in PublicRelationsIdeas on October 22, 2009 07:00 AM
The blacklist is a death sentence for your publicity campaign. Here's the scenario: You need publicity. We all need publicity. Movie stars, TV stars, radio personalities, and fashion designers need publicity or nobody would watch their movies, watch their TV...
Posted in PublicRelationsIdeas on October 21, 2009 06:05 AM
Becoming a columnist is a career goal many writers and journalists aspire to achieve. Columns are usually magazine and newspaper staples, written at specific intervals such as daily or monthly. Columns consume little of a publication's precious space and devote...
Posted in PublicRelationsIdeas on October 19, 2009 06:00 AM
Astroturfing. What is it? If you are thinking it has anything to do with space and surfing, think again. Do you think astroturfing has something to do with that fake grass they use on sports fields? Well, you're closer. Astro...
Posted in PublicRelationsIdeas on October 18, 2009 06:00 AM
"Astroturfing" is the art of getting the public to believe that something is spontaneous and natural when in fact it is orchestrated and designed. Why would this be important? Well, the public is more likely to get behind something when...
Posted in PublicRelationsIdeas on October 17, 2009 06:00 AM
The Associated Press was founded in America in 1841. The purpose of the founding of it was to combine the efforts of the five largest New York newspapers to bring about more news of the going on's in Europe. To...
Posted in PublicRelationsIdeas on October 16, 2009 06:00 AM
When you hear the term article, what do you think? Most of us think of exactly what an article is: an informative piece that we read in the newspaper or in different magazines and journals. Articles are things written by...
Posted in PublicRelationsIdeas on October 15, 2009 06:00 AM
Advertising, in public relations, is the process of bringing a particular product or service to the attention of the public through television, print media, brochures, signs, direct-mailings, emails, commercials, and other means. Advertising is an expensive corporate necessity which requires...
Posted in PublicRelationsIdeas on October 14, 2009 06:15 AM
For any business or person trying to promote their products or services, advertising is key. You have to advertise so that people know who you are, what you have, and one it does. If they do not know anything about...
Posted in PublicRelationsIdeas on October 13, 2009 06:10 AM
Here are a few things to keep in mind, a few simple, precise things, when considering how best to go about the business of advertising....
Posted in PublicRelationsIdeas on October 12, 2009 06:10 AM
PR Web is an online news service that post news pertaining to small business and corporate communications. It is similar to associate press newswire and Pr newswire online. Associated press newswire and PR newswire differ from PR Web.com mainly because...
Posted in PublicRelationsIdeas on October 11, 2009 07:00 AM
Like many other industries, the public relations field goes through a number of trends in the way information is reported and publicity is used. In order to be successful as a professional in public relations, it's important to keep up...
Posted in PublicRelationsIdeas on October 10, 2009 07:00 AM
A public relations strategy can make or break the promotion of a company or the handling of an issue. A well-executed strategy can promote an organization or event in a favorable way with a low overhead, or it can take...
Posted in PublicRelationsIdeas on October 9, 2009 07:00 AM
The PRSSA has lots of different publications and ways to communicate with the different members of the PRSSA. These communications tell you about new opportunities that are available for leadership, different internships, ideas for finding jobs, tips for understanding the...
Posted in PublicRelationsIdeas on October 8, 2009 07:20 AM
What is the PRSSA, and what can it do for you? The PRSSA stands for the Public Relations Student Society of America. The PRSSA (Public Relations Student Society of America) is a student organization that is part of the PRSA,...
Posted in PublicRelationsIdeas on October 8, 2009 07:00 AM
What is the PRSA and what can it do for you? Well, the PRSA stands for the Public Relations Society of America. Have a clue now? The PRSA is an organization that is made up of public relations professionals. And...
Posted in PublicRelationsIdeas on October 7, 2009 07:00 AM
What do you think of when you hear the term "propaganda"? If you're like most people, you immediately think of totalitarian regimes and brutal dictatorships. Most people tend to associate propaganda with something bad. Most people think of Communist propaganda...
Posted in PublicRelationsIdeas on October 6, 2009 07:00 AM
Product publicity is when an organization attempts to attract public interest about a product that it offers. Publicity falls under the giant umbrella of promotion, which is a component of marketing. Other elements of promotion include advertising, sales promotion, and...
Posted in PublicRelationsIdeas on October 4, 2009 07:00 AM
It is important when trying to advertise and sell a product to get the right picture of the product to use in the advertisement. A simple photograph can sell a product all by itself. A photograph is also a great...
Posted in PublicRelationsIdeas on October 3, 2009 07:00 AM
Pr Newswire is a news service that combines sources from thousands of different media outlets into one service to provide minute to minute breaking news to the world. PR newswire is also a leader in taking your companies press releases...
Posted in PublicRelationsIdeas on October 2, 2009 07:00 AM
In the world of public relations, the press secretary plays a vital, complicated, exciting role. The press secretary is front and center all the time, right in the spotlight, as it were. The press secretary usually speaks for some powerful...
Posted in PublicRelationsIdeas on October 1, 2009 07:00 AM
A press release service is a company separate from your own whom you will submit your press release to and is then responsible to see that they are distributed to the media. Press release should be important to companies because...
Posted in PublicRelationsIdeas on September 30, 2009 07:00 AM
Why would someone want to submit a press release online as opposed to mail, fax, or telephone? Because most journalists and editors use the internet every day and it has been said that over seventy five percent of journalist get...
Posted in PublicRelationsIdeas on September 29, 2009 07:00 AM
At the top of each press release a person submits they must include their personal contact information, including, name, company they are representing, email, phone, and fax number. A press release in general needs to be two to three pages...
Posted in PublicRelationsIdeas on September 28, 2009 07:20 AM
A good press release is going to start with your personal information right at the top so that the reporter knows immediately who you are, who you work for, and how to contact you. You want your personal information to...
Posted in PublicRelationsIdeas on September 27, 2009 07:20 AM
It is important when contemplating how to distribute your press release to not only know how wide spread of an audience you are trying to reach, but also to know the different options for distributing your press release. There are...
Posted in PublicRelationsIdeas on September 26, 2009 07:10 AM
It is extremely useful and definitely beneficial when writing a press release to have contacts. You will need those contacts, whether journalists, editors, or publicists, to turn your press release into an interview, an article, or a broadcast. People who...
Posted in PublicRelationsIdeas on September 25, 2009 07:05 AM
What is a press release? Do you need one? How can you use them to get publicity? First, a press release is a statement or an article that is sent to different branches of the media. A press release can...
Posted in PublicRelationsIdeas on September 24, 2009 06:00 AM
The majority of companies, corporations, and organizations prepare and offer press kits. A press kit, sometimes referred to as a media kit in the business sector, is a packet of promotional material pertaining to a person, company, organization, or band,...
Posted in PublicRelationsIdeas on September 22, 2009 07:00 AM
The field of public relations can be competitive, but an undergraduate degree in public relations can open doors to those who would like to work in the PR field. Majoring in Public Relations A major in public relations will generally...
Posted in PublicRelationsIdeas on September 21, 2009 07:00 AM
The lines between marketing and public relations are sometimes blurred. While both work to promote, there are significant differences between the two. Marketing Marketing deals primarily with product awareness and promotion. Those involved with marketing work to promote a specific...
Posted in PublicRelationsIdeas on September 20, 2009 07:00 AM
A blog is an online journal established by individuals and/or companies that can be accessed by internet users. The word blog is derived from the term "web log". Blogs are normally simple websites that allow individuals to post daily written...
Posted in PublicRelationsIdeas on September 19, 2009 06:10 AM
Public relations is a vital area of concern for any company, organization, group, or prominent person. The vast majority of such entities hire public relations specialists to oversee their public relations. The role of a public relations specialist is to...
Posted in PublicRelationsIdeas on September 18, 2009 06:05 AM
How to Answer Tough Questions Inevitably, an interviewer will ask the publicist a set of tough or unfair questions. A publicist must prepare to answer such questions in advance. These questions are designed to probe the topic and the client...
Posted in PublicRelationsIdeas on September 16, 2009 08:20 AM
Public relations are a crucial aspect of any company, organization, or prominent person. These entities must maintain relationships and contact with the media and the public. A public relations specialist, or publicist, is hired to manage public relations for a...
Posted in PublicRelationsIdeas on September 16, 2009 08:00 AM
A public relations specialist has many duties he or she performs for their client. Maintaining positive relationships with the media and the public and portraying their client in a positive way are two of the largest responsibilities a career as...
Posted in PublicRelationsIdeas on September 15, 2009 08:00 AM
PR, the abbreviated term for public relations, is the means for an organization to present itself to the public in a positive light. The purpose of PR is to interact with other people and organizations. Those who work in PR...
Posted in PublicRelationsIdeas on September 14, 2009 08:15 AM
What is a pitch letter? A pitch letter is a brief letter that is written, usually by someone who works in public relations, to accompany press releases. Press releases are sent to the media by an organization to alert the...
Posted in PublicRelationsIdeas on September 13, 2009 07:00 AM
In this day of in demand public relations specialist, hiring a public relations specialist, or even a public relations firm, can get very expensive. If you do not have the means at this time to take advantage of public relations...
Posted in PublicRelationsIdeas on September 12, 2009 06:15 AM
In this day and age, the internet is an essential tool for businesses. The internet is an excellent tool for publicity as it is so widely used today. These days, consumers will often first check out a business's website for...
Posted in PublicRelationsIdeas on September 11, 2009 06:10 AM
What is a non-apology apology, when should you use it, and how can a non-apology apology work for you? This article will go through the definition of a non-apology apology and when you should make use of it. A non-apology...
Posted in PublicRelationsIdeas on September 10, 2009 06:10 AM
We've all heard people say it: "no comment." They say it when they walk out of the courtroom and run past all of those reporters: "no comment." They say it at the end, or the middle, of a news conference,...
Posted in PublicRelationsIdeas on September 9, 2009 08:00 AM
So you want to know about newswire services and what newswire services can do for you? Here's some basic background on newswire services: what and who they are. Also included for you are some publicity and public relations tips on...
Posted in PublicRelationsIdeas on September 7, 2009 07:00 AM
What Is a Newswire? A newswire is a wire service that electronically transmits up-to-date news to the media, government agencies, and occasionally the public. A newswire is typically a network of journalists or reporters that supplies information to a variety...
Posted in PublicRelationsIdeas on September 6, 2009 06:00 AM
A news release, also called a press release, can promote a persons company or business farther than is possible for advertising alone. A news release will be sent out to journalist, broadcasters, and other media outlets that will hopefully want...
Posted in PublicRelationsIdeas on September 5, 2009 06:00 AM
A news release is something that an author, a company, a politician, a celebrity, etc., gives to the media in order to get their story out. A news release proposes to have something important, something newsworthy, to say to the...
Posted in PublicRelationsIdeas on September 4, 2009 08:00 AM
A newspaper is an excellent source of publicity for an event, business, or promotion. Newspapers are read by millions each day, either online or via that actual paper delivered to the doorstep. The good part about it is that using...
Posted in PublicRelationsIdeas on September 3, 2009 07:08 AM
The news media is something that we all encounter every day. The news media is especially important for people who are involved in public relations. People who are in charge of publicity, of writing articles, sending our press releases, over...
Posted in PublicRelationsIdeas on September 2, 2009 07:00 AM
We've all seen news conferences. All kinds of people hold them. When celebrities are caught on camera doing something stupid, dumb, or offensive, they have to hold a news conference so that they can apologize. When athletes win, lose, or,...
Posted in PublicRelationsIdeas on September 1, 2009 08:00 AM
A news syndicate could mean two different things: (1) A chain that runs and owns a group of newspapers, or (2) A column or part of a newspaper that is published in many different newspapers at the same time. A...
Posted in PublicRelationsIdeas on August 31, 2009 07:00 AM
So you are a business and you are trying to get good publicity. All businesses are. Publicity is a major key to success in the business world. There are many ways the people go about getting good publicity. Businesses pitch...
Posted in PublicRelationsIdeas on August 30, 2009 07:00 AM
For any business, developing relationships with reporters is very important. A lot of what the public hears and thinks about you comes from the media. They cannot be in your business day in and day out, observing all that you...
Posted in PublicRelationsIdeas on August 29, 2009 07:00 AM
For anyone trying to get publicity, pitching stories well and the right way is crucial. You will never get heard if you cannot deliver a good pitch because you will not be listened to. It you pitch stories in the...
Posted in PublicRelationsIdeas on August 27, 2009 06:00 AM
If you want to appear on a morning show you have to be able to pitch your story in a way that will make the reporter want to have you on their show. You cannot just ask to be on...
Posted in PublicRelationsIdeas on August 26, 2009 06:20 AM
If the head of every business, if every actor, actress, professional athlete, singer, or anyone who is famous, even those who are not famous, if they all spoke for themselves this world would be all talk and nothing else. It...
Posted in PublicRelationsIdeas on August 24, 2009 06:05 AM
So you are a small business or just someone who wants to get a little bit of publicity for something or other. You are having a very hard time with it because you just do not know what you do...
Posted in PublicRelationsIdeas on August 23, 2009 07:00 AM
For any business or person that is trying to get good publicity, it would really help them if they would achieve expert status. Receiving expert status would help the spokesperson of a company as well as someone trying to publish...
Posted in PublicRelationsIdeas on August 22, 2009 06:00 AM
For any business, creating a market is a major key for your success. If you do not have people interested in you then you are not going to sell your stuff and your business will crash. It is very important...
Posted in PublicRelationsIdeas on August 21, 2009 07:20 AM
A public relations course is designed to help companies or organizations better understand the importance public relations plays within their organization. From there, it teaches specific methods and techniques for bettering public relations campaigns in order to increase recognition of...
Posted in PublicRelationsIdeas on August 20, 2009 07:20 AM
The importance of public relations is always being questions by new business and marketers alike, though it is an over one hundred year old functioning part of our every day lives. Can public relations truly change the public perception of...
Posted in PublicRelationsIdeas on August 19, 2009 07:15 AM
Public Relations awards are given out to those who have made a difference in communication for business, organizations, or community. The awards are to represent the fact that communication plays a key part in every business, community, and organization. The...
Posted in PublicRelationsIdeas on August 18, 2009 07:15 AM
There are all kinds of organizations. Whether they be businesses, charitable events, tourist attractions, or sports-related activities, each organization needs publicity to promote what it is they have to offer. For those larger companies having a hard time getting out...
Posted in PublicRelationsIdeas on August 17, 2009 07:10 AM
Have you ever thought about public relations? Well, you should be thinking about public relations constantly. No matter how great your product is, how important your product is to the lives of every single person living, or how well you...
Posted in PublicRelationsIdeas on August 16, 2009 07:10 AM
No matter what kind of publicity that you are interested in there are two important points to keep in mind. The first is your message. Decide what it is that you are trying to get across to the public. Everything...
Posted in PublicRelationsIdeas on August 12, 2009 07:00 AM
The failure rate among restaurants is extremely high so it is vital that you do everything that you can to promote your restaurant and there are many free sources of publicity that you can take advantage of. The following is...
Posted in PublicRelationsIdeas on August 8, 2009 06:15 AM
If you have tried you hand at getting publicity through the media but really haven't gotten anywhere then maybe you are not taking the right approach. There are ways to get free media publicity, you just need to know how...
Posted in PublicRelationsIdeas on August 7, 2009 06:00 AM
It is important for politicians to use the publicity that they get from the media wisely. Politicians tend to get a lot of publicity from the media without asking for it. Some publicity that politicians get is not so positive...
Posted in PublicRelationsIdeas on August 6, 2009 06:10 AM
If you own your own jewelry store, the best way to publicize is to have your own website. Another way is to sell on Ebay. This will often earn you more money due to more publicity. eBay.com is by far...
Posted in PublicRelationsIdeas on August 2, 2009 07:00 AM
If you are the owner of a hotel or a bed and breakfast there are ways for you to get free publicity for your business. You may have been spending your hard earned dollars advertising in the newspapers but there...
Posted in PublicRelationsIdeas on August 1, 2009 08:18 AM
The most common form of fitness publicity is based on the press release. This seems to be the method that is used exclusively by many companies. How do you do a press release? A good press release is not very...
Posted in PublicRelationsIdeas on July 30, 2009 07:20 AM
A publicity stunt is a staged situation used to catch the attention of the general public, usually through media coverage. The most widely covered publicity stunts are staged by those in the entertainment industry. They can be used as free...
Posted in PublicRelationsIdeas on July 17, 2009 06:00 AM
What Are Publicity Stills? A publicity still is a professional photo (usually, although some publicity stills are taken by amateurs) of a person, place or thing and used to advertise a company and its staff or to show an example...
Posted in PublicRelationsIdeas on July 16, 2009 08:00 AM
ROI stands for "Return On Investment." In other words, how much are you getting back in relation to how much you've invested? Publicity ROI, then, is: What am I getting in return for my attempts to publicize such and such?...
Posted in PublicRelationsIdeas on July 14, 2009 07:05 AM
They say a picture is worth 1,000 words, and the saying applies to publicity as well. A strong photo attracts not only a reader's attention, but an editor's as well. In some cases, a good photo or two can move...
Posted in PublicRelationsIdeas on July 13, 2009 08:20 AM
Are you interested in starting your own consulting business? How would you go about doing it and publicizing yourself? Sometimes the best thing to do is make an agreement with other consultants to refer each other to the media. News...
Posted in PublicRelationsIdeas on July 10, 2009 09:00 AM
Trade shows, sometimes also referred to as trade fairs, are exhibitions organized for persons, groups, or companies of a particular industries to showcase and/or demonstrate their products and/or services. Trade shows offer businesses or professionals the opportunity to promote themselves...
Posted in PublicRelationsIdeas on July 8, 2009 06:00 AM
Public relations are an increasingly vital aspect of a corporation, organization, or prominent person's identity. The need for public relations specialists has grown at an exponential rate over the years, and there are always newly trained public relations specialists there...
Posted in PublicRelationsIdeas on July 7, 2009 06:00 AM
Anyone who depends on the public in any way needs publicity. Obviously this means celebrities, athletes, and politicians. But the life of a business or a firm depends on publicity. It's easy to see how electronics companies, sporting goods companies,...
Posted in PublicRelationsIdeas on July 4, 2009 06:00 AM
The job of any public relations company is going to be to build good relationships with the company it is working for and its clientele or customer base, and the company and it's employees, and the company and the public...
Posted in PublicRelationsIdeas on July 3, 2009 06:00 AM
Public relations has become a vital aspect of company, organization, and individual identity. Entities such as companies, organizations, high profile individuals, and musical groups are more and more frequently utilizing the services of a public relations specialist or publicist. In...
Posted in PublicRelationsIdeas on July 2, 2009 06:00 AM
Becoming a public relations consult is quickly becoming more difficult as public relations consultants are be coming more and more in demand. It may seem that it would become easier with the demand, but the demand is for educated professionals...
Posted in PublicRelationsIdeas on July 1, 2009 06:00 AM
Public relations is one of the fastest growing lines of business in the United States. The need for a public relations specialist continues to grow, and educated people are there to provide their services. Universities and schools of higher learning...
Posted in PublicRelationsIdeas on June 30, 2009 06:00 AM
"Wikiturfing" is a strange word. What is it? What does Wikiturfing mean, exactly? It actually has a very simple definition. Wikipedia, as everyone knows, is a popular online encyclopedia. Wikipedia is free of charge and everyone can use it. That...
Posted in PublicRelationsIdeas on June 27, 2009 06:00 AM
When done correctly, a press release can be a valuable and free tool for promoting an event, business, or news item. A press release is a short article, usually one page, that announces or summarizes an event in order to...
Posted in PublicRelationsIdeas on June 26, 2009 07:00 AM
You have a great website but you do not know how to promote it so that you will get more viewers. You are not sure how to get it out there so that people want to come to it and...
Posted in PublicRelationsIdeas on June 25, 2009 07:05 AM
This article will define a video news release (VNR) and what it can do for you. A video news release (VNR) is a way for you to provide information to the news media and to the public. A video news...
Posted in PublicRelationsIdeas on June 24, 2009 07:00 AM
With 98% of households in the United States having at least one television set, it's no wonder utilizing the television is a smart idea for garnering publicity for a business or issue. Local news stations are an excellent way to...
Posted in PublicRelationsIdeas on June 23, 2009 07:05 AM
Trade publications are any magazine or newspaper that specializes in an industry. Companies, corporations, and other business entities utilize trade publications to glean industry related information and expose themselves to other industry businesses and to the public. Trade publications are...
Posted in PublicRelationsIdeas on June 21, 2009 08:00 AM
Talk shows are television or radio programs hosted by an individual who interviews or converses with invited guests. Talk shows routinely feature multiple guests, usually notable persons such as celebrities. Talk shows may focus on current events, such as with...
Posted in PublicRelationsIdeas on June 19, 2009 08:00 AM
When you are trying to get a reporter to publish your story you should always have great story angle options and pegs. Without these the reporter does not really have any reason to publish your story. Without them you story...
Posted in PublicRelationsIdeas on June 16, 2009 08:20 AM
First of all, what is a story angle or peg? A story angle or peg is whatever you're trying to emphasize, to bring out, in an advertisement, campaign, press release, etc. A peg, after all, is something you hang your...
Posted in PublicRelationsIdeas on June 15, 2009 08:05 AM
A soundbyte, or soundbite, is a brief, prominent remark or statement excerpted from audio or video footage for insertion in a broadcast, usually a news story. Soundbytes are usually selected from longer speeches or interviews, and represent main points, themes,...
Posted in PublicRelationsIdeas on June 14, 2009 08:00 AM
Social marketing is the campaign or program planning that is aimed to bring about social changes through commercial marketing. Social marketing is aimed at getting its target group to accept or deny certain behaviors. Some common examples we see today...
Posted in PublicRelationsIdeas on June 13, 2009 08:20 AM
First of all, what is slant? In advertising and public relations terms, slant is what you are trying to emphasize in an advertisement or campaign of some sort. The key thing to an effective advertisement, the key thing to an...
Posted in PublicRelationsIdeas on June 12, 2009 08:15 AM
This article is about recycling publicity. Everybody needs publicity, from the highest-paid Hollywood actor to the most famous NFL star to the greatest TV chef. You need publicity too, whether you are a member of a top national law firm,...
Posted in PublicRelationsIdeas on June 11, 2009 08:15 AM
The radio is an excellent source of publicity for an organization, event, issue or business. Millions of people drive to and from work and school each day, spending long amounts of time in their cars. And during that time, many...
Posted in PublicRelationsIdeas on June 10, 2009 08:10 AM
Quizzes are games or intellectual sporting puzzles consisting of questions that persons must attempt to answer correctly. In some cases, a quiz is not played as a game but rather used as a tool to assist in ascertaining a person's...
Posted in PublicRelationsIdeas on June 9, 2009 08:05 AM
Quizzes are games or intellectual sporting puzzles consisting of questions that persons must attempt to answer correctly. In some cases, a quiz is not played as a game but rather used as a tool to assist in ascertaining a person's...
Posted in PublicRelationsIdeas on June 9, 2009 08:05 AM
What is a public relations specialist, and do you need one? Well, one question that's easy to answer is if you need publicity. Of course you do! Everyone needs publicity! Celebrities need publicity so that people will keep hiring them...
Posted in PublicRelationsIdeas on June 7, 2009 11:00 AM
When creating your public relations plans it is important first to think of and write down your goals and objectives. What are you trying to accomplish? Are you trying to build the value of your business to the press of...
Posted in PublicRelationsIdeas on June 6, 2009 08:00 AM
What Is a Public Relations Issue? There are a number of events or circumstances that could require handling by someone experienced in public relations. A crisis or situation can occur at any time and any place to any organization, be...
Posted in PublicRelationsIdeas on June 5, 2009 08:05 AM
A soundbyte, or soundbite, is a brief, prominent remark or statement excerpted from audio or video footage for insertion in a broadcast, usually a news story. Soundbytes are usually selected from longer speeches or interviews, and represent main points, themes,...
Posted in PublicRelationsIdeas on June 4, 2009 10:42 AM
Public relations is quickly becoming an essential part of marketing for business, organizations, and groups running any sort of campaigns. Public relations firms work for the non-paid organizations running campaigns against drugs, smoking, and abuse. They also work for the...
Posted in PublicRelationsIdeas on June 4, 2009 10:15 AM
A boilerplate is a key component of the elements of a press release. The boilerplate is the part of the press release that gives information about you and your company and firm. The boilerplate is the part of your press...
Posted in PublicRelationsIdeas on April 19, 2009 07:07 AM
Blogging has recently become popular amongst groups of teenagers and single adults looking to meet other people with they're same interest. A blog is simply a page that once formatted allows you to post information to the web with...
Posted in PublicRelationsIdeas on April 18, 2009 07:25 AM
The blacklist is a death sentence for your publicity campaign. Here's the scenario: You need publicity. We all need publicity. Movie stars, TV stars, radio personalities, and fashion designers need publicity or nobody would watch their movies, watch their TV...
Posted in PublicRelationsIdeas on April 18, 2009 07:23 AM
Becoming a columnist is a career goal many writers and journalists aspire to achieve. Columns are usually magazine and newspaper staples, written at specific intervals such as daily or monthly. Columns consume little of a publication's precious space and...
Posted in PublicRelationsIdeas on April 16, 2009 07:18 AM
"AstroTurf" is the art of getting the public to believe that something is spontaneous and natural when in fact it is orchestrated and designed. Why would this be important? Well, the public is more likely to get behind something...
Posted in PublicRelationsIdeas on April 14, 2009 07:06 AM
The Associated Press was founded in America in 1841. The purpose of the founding of it was to combine the efforts of the five largest New York newspapers to bring about more news of the going on's in Europe....
Posted in PublicRelationsIdeas on April 13, 2009 07:04 AM
For any business or person trying to promote their products or services, advertising is key. You have to advertise so that people know who you are, what you have, and one it does. If they do not know anything...
Posted in PublicRelationsIdeas on April 10, 2009 07:06 AM
Here are a few things to keep in mind, a few simple, precise things, when considering how best to go about the business of advertising....
Posted in PublicRelationsIdeas on April 10, 2009 07:02 AM
Since one of your jobs in public relations is to create ads that help create a public image for your clients' one thing that you are going to need to think about is where to place these ads. You...
Posted in PublicRelationsIdeas on March 30, 2009 07:08 AM
As a public relations person your job is to get the message out to your clients' customers about the product they are selling, the service they are providing, etc. One of the cheapest ways to do this would be...
Posted in PublicRelationsIdeas on March 28, 2009 07:06 AM
Being involved in the public relations field you need to be aware of how important profiling is and you will need to convey this to your clients. In marketing and press releases profiling is very important because it allows...
Posted in PublicRelationsIdeas on March 27, 2009 07:05 AM
To be in the public relations industry you are going to need to take advantage of some of the newer technology to help get your clients name and image out to the public, one of the newest things you...
Posted in PublicRelationsIdeas on March 23, 2009 07:02 AM
Some thing that you need to think about when it comes to product placement is that sometimes it just simply happens. What this means is that the PR person putting together the movie or TV show or publicizing the...
Posted in PublicRelationsIdeas on March 21, 2009 07:00 AM
If you are involved in public relations then you know your job is to get your clients product's name out to the public eye or you are trying to get your clients view point out to the public. One great...
Posted in PublicRelationsIdeas on March 19, 2009 07:07 AM
One of the major aspects to public relations is marketing. And as most of you know a major part of marketing is ads. When you are writing your ads there are some important aspects that you will need to...
Posted in PublicRelationsIdeas on March 18, 2009 07:06 AM
Many people tend to think that the only people who need public relations people is the rich and the famous or those huge companies. The reason that they think this is because so many times those are the ones...
Posted in PublicRelationsIdeas on March 17, 2009 07:05 AM
One thing that not many people are aware of is that over time the public relations field has actually changed. In fact over the past decade the PR industry has been adversely affected because of their old school practices,...
Posted in PublicRelationsIdeas on March 16, 2009 07:04 AM
Not only do public relations people keep the lines of communication open and maintain relationships with the media. But public relations people also have to write press releases and they may be involved in producing sales or marketing material....
Posted in PublicRelationsIdeas on March 15, 2009 07:03 AM
Many people understand what public relations is in the government, but what they might not be aware of is what public relations entails in the outside world. In the working world public relations people work for a company that...
Posted in PublicRelationsIdeas on March 14, 2009 07:02 AM
If you are thinking about finding a job in public relations you might be wondering if you need to have any kind of education or some kind of a college degree. The truth of the matter is that you...
Posted in PublicRelationsIdeas on March 13, 2009 07:01 AM
If you are looking at a career in public relations something that you need to keep in mind is what exactly somebody does who works in public relations. Basically if you are going to be going into the public...
Posted in PublicRelationsIdeas on March 12, 2009 07:00 AM
Something that every person involved in public relations knows is that press releases are a very important tool in the industry. But if you have not been involved in PR for a period of time you might be under...
Posted in PublicRelationsIdeas on March 8, 2009 07:06 AM
When you hear the term article, what do you think? Most of us think of exactly what an article is: an informative piece that we read in the newspaper or in different magazines and journals. Articles are things written...
Posted in PublicRelationsIdeas on February 23, 2009 05:02 PM
Advertising, in public relations, is the process of bringing a particular product or service to the attention of the public through television, print media, brochures, signs, direct-mailings, emails, commercials, and other means. Advertising is an expensive corporate necessity which...
Posted in PublicRelationsIdeas on February 12, 2009 07:08 AM
When you shoot a photo at a ceremony, make it matter. "Instead of shooting an award ceremony," suggests Phil Douglis, director of the Douglis Visual Workshops, publicists should "ask themselves who will benefit from the award or check or medal....
Posted in PublicRelationsIdeas on January 5, 2008 01:17 PM
Want to get publicity through giving speaches? Start with the basics. Good speakers are not born, they are created. Like any other skill, effective speaking is learned. It takes preparation and practice. Every speech has an opening, a middle...
Posted in PublicRelationsIdeas on January 4, 2008 02:32 PM
In the world of business, succeeding and accomplished speaking go hand-in-hand. To speak well, you first need to have an interest in what you are saying, and then say it with interest. How you hear yourself is not necessarily...
Posted in PublicRelationsIdeas on January 3, 2008 07:07 AM
How should you write an email follow-up? The first thing is that the subject line should be your headline. I always say to people, "Think in headlines," and that the more quickly you can think in headlines, the better...
Posted in PublicRelationsIdeas on January 2, 2008 01:51 PM
How can you convince other bloggers to link to your blog? They way that you usually do this is to, over a period of a month, make three to four really good comments that push the knowledge of the...
Posted in PublicRelationsIdeas on January 2, 2008 07:50 AM
Here's a good free publicity tip. Let's talk about the right and wrong way to follow-up. You don't need to follow-up with every editor who receives your stuff. But the follow-up might get you another assignment. Don't call an...
Posted in PublicRelationsIdeas on January 1, 2008 01:33 PM
A crisis communication plan is not complete if it fails to address the role of spokesperson. One of the most important elements of your plan is determining who in the company can most effectively talk with the press. You...
Posted in PublicRelationsIdeas on January 1, 2008 07:36 AM
Are you constantly facing on-the-job miscommunications? You may have a problem with mispronunciation and possibly be hurting your image at the same time. Remember the abuse George W. Bush took for his mispronunciation of "nuclear?" Don't fall into that...
Posted in PublicRelationsIdeas on December 28, 2007 07:19 AM
Are you always "dropping syllables"? Learn to fix the problem and you fix your professional image. According to Dr. June Johnson: Consistently dropping syllables can seriously affect your professional image. The clarity and effectiveness with which you speak determines...
Posted in PublicRelationsIdeas on December 18, 2007 07:09 AM
Here's a tip for using blogs for your business. Use other RSS sites to promote your blog. Basically an RSS aggregator is a program, and there are many of them out there that are really sort of cool, that...
Posted in PublicRelationsIdeas on December 16, 2007 07:51 AM
The most important thing to do before you even write a release is to decide what is going to be the focus of this release. Some people write news releases so infrequently that they think that once they do sit...
Posted in PublicRelationsIdeas on December 13, 2007 01:31 PM
Generally speaking, you shouldn't use canned quotes. But can you ever use an actual quote in your publicity material? It depends on how high-level the person is. But generally speaking, if they're doing a feature article, they do like to...
Posted in PublicRelationsIdeas on December 13, 2007 07:53 AM
How long should a press release be? I'm going to give you some rules that should never, ever, ever be violated. I don't care what your story is, there are no exceptions to these rules. And rule Number One...
Posted in PublicRelationsIdeas on December 12, 2007 07:12 AM
How should you pitch a satellite tour to local stations? Then I wouldn't actually spend that much time pitching the local media, unless they're actually going to be there, because I think it's a lot of time and energy...
Posted in PublicRelationsIdeas on December 11, 2007 07:52 AM
Functional crisis communication plans start with effective internal communication. Sadly, during crises, the internal communications piece is often overlooked. When that happens, employees often feel betrayed by management. If your leader is reticent about communicating internally, you can sell...
Posted in PublicRelationsIdeas on December 9, 2007 07:37 AM
Functional crisis communication plans start with effective internal communication. Sadly, during crises, the internal communications piece is often overlooked. When that happens, employees often feel betrayed by management. If your leader is reticent about communicating internally, you can sell...
Posted in PublicRelationsIdeas on December 9, 2007 07:37 AM
What are some media outlets to get publicity for your event? What about talk radio shows? Can you get some interesting people who are involved in your event to be guests on local talk radio shows? I'll give you a...
Posted in PublicRelationsIdeas on December 4, 2007 01:10 PM
Here are some ideas on how to write great headlines. Let's say it is a tip sheet. Count the number of tips on that tip sheet and use it in the headline. For example, "5 Tips to Make Spring...
Posted in PublicRelationsIdeas on December 3, 2007 07:35 AM
Why shouldn't you include a letterhead on your press release? One of the biggest enemies of success in publicity is creativity. People try to get creative and they go right down the tubes. Follow formulas that have been proven...
Posted in PublicRelationsIdeas on November 25, 2007 01:13 PM
An effective speech or presentation means understanding the basics of delivering it. Your opening is the most important part of your speech. You establish your credibility from the moment you enter the stage or room. You set the tone...
Posted in PublicRelationsIdeas on November 19, 2007 07:33 AM
What are some ways that you can grab the media's attention with your media kit? I had one press kit I thought was one of the most gorgeous things I've ever seen. I just loved it. It wasn't one that...
Posted in PublicRelationsIdeas on November 14, 2007 07:50 AM
If you want your product photo to be published you have to find out a few things, like whether they will take the picture, or if you will. One way to get a photo published is to shoot it yourself....
Posted in PublicRelationsIdeas on November 13, 2007 01:11 PM
Here are some great ideas for tip sheets. These are easy, and editors absolutely love them, for all the same reasons they love briefs. A tip sheet is nothing more than one page-notice I said one page-of tips on how...
Posted in PublicRelationsIdeas on November 12, 2007 07:37 AM
Did you know tongue twisters can help you improve your professional speaking? Building the Power of Your Voice: How to Improve Your Voice to Command Attention & Move People to Action says: Tongue twisters are an excellent way to...
Posted in PublicRelationsIdeas on November 11, 2007 07:20 AM
Want to know how to make pinging on your blog easy? Here's what I do. Whenever I post I ping Yahoo's site. I'm getting technical here. If you don't understand what I just said, the book that we have...
Posted in PublicRelationsIdeas on November 6, 2007 07:53 AM
Include images in your crisis communication plan for a well-rounded and complete plan. Collect images in electronic and paper format that aptly illustrate key areas of your business. This may seem excessive, but print press will usually want a...
Posted in PublicRelationsIdeas on November 5, 2007 07:39 AM
Include images in your crisis communication plan for a well-rounded and complete plan. Collect images in electronic and paper format that aptly illustrate key areas of your business. This may seem excessive, but print press will usually want a...
Posted in PublicRelationsIdeas on November 5, 2007 07:39 AM
If there are other events going on at the same time, that can affect your event, do you have any suggestions for how to check the schedule of other events that might be happening, so if I'm planning an event...
Posted in PublicRelationsIdeas on November 4, 2007 01:13 PM
Vocal training can help you succeed in getting more publicity, but don't forget the role body language plays in your delivery. Body language is the oldest, most trusted language in the world. It was around long before the spoken...
Posted in PublicRelationsIdeas on November 4, 2007 07:24 AM
Journalists call news pictures art. Not art in the sense of museum pieces, but communication art. Good news photographers think through their pictures before they shoot, and they take their work very seriously. Publicists, unfortunately, usually give pictures short shrift....
Posted in PublicRelationsIdeas on November 2, 2007 07:14 AM
Having trouble projecting a professional speaking image? It may be time to clean up your vowels. Dr. June Johnson, author of Building the Power of Your Voice: How to Improve Your Voice to Command Attention & Move People to...
Posted in PublicRelationsIdeas on October 23, 2007 07:21 AM
Effective on-the-job speaking starts with effective and sincere listening. Active listening can be one of your most powerful communication tools. There is a definite correlation between the ability to listen and the ability to persuade. It is not possible to...
Posted in PublicRelationsIdeas on October 22, 2007 07:40 AM
Want to deliver a powerful, effective presentation and get more publicity? Try these techniques successful public speaking: The better you know your presentation, the more relaxed you will feel. All of your practice will pay off to secure your...
Posted in PublicRelationsIdeas on October 16, 2007 07:35 AM
Who should you send your stories and information to? When you are sending this information to media contacts, try to aim for as low on the totem pole as possible. In other words, don't assume that the editor of...
Posted in PublicRelationsIdeas on October 15, 2007 07:39 AM
How can you turn your newsletter into a blog? Basically what I do is I take a whole issue of a newsletter, I put it on a full-text newsletter archive page. Then from that I take each individual articles...
Posted in PublicRelationsIdeas on October 14, 2007 07:54 AM
A picture is worth 1000 words, especially when it comes to newspaper and TV publicity. This step-by-step guide to getting pictures about your business or organization in the newspapers and on TV is designed to help you improve your...
Posted in PublicRelationsIdeas on October 13, 2007 01:06 PM
In the event of a company crisis, make sure media lists are at your fingertips. In a crisis it is important to have your updated media list in multiple formats because, depending on the emergency, you may not have access...
Posted in PublicRelationsIdeas on October 12, 2007 01:40 PM
You can improve your professional speaking by perfecting your vocal energy. Energy is the vitality and enthusiasm you bring to your voice and is not to be confused with volume. Volume is the decibel level at which you speak....
Posted in PublicRelationsIdeas on October 11, 2007 07:14 AM
If you have a media kit, how do you get it to the media? You want to put it on your site under a button on your home page that says "Press." It should not be just a press release....
Posted in PublicRelationsIdeas on October 9, 2007 07:45 AM
Did you know by slowing down you can become a more powerful speaker? Vocal coach Dr. June Johnson suggests checking your rate of speech. Do you speak faster than people can listen? Is it because your inner motor is...
Posted in PublicRelationsIdeas on October 8, 2007 07:11 AM
How can you make sure you have an effective media kit? Ask if there's a specific reporter who's going to be covering your event and if that reporter has already been assigned. A lot of times, that reporter might not...
Posted in PublicRelationsIdeas on October 4, 2007 01:14 PM
What kinds of things should you remember when doing interviews and contacting the media? One other thing I did want to mention are time frames here. I made a little note to myself to talk about time frames. What...
Posted in PublicRelationsIdeas on October 2, 2007 07:23 AM
Should you always have a quote in your press release? No. It's not always necessary. In fact, in section number two-and this is a little bit of an advanced tip-in section number two, I will either put a quote,...
Posted in PublicRelationsIdeas on September 24, 2007 07:18 AM
How can you avoid getting into trouble with your business blog? You need to have some kind of editorial guideline out there just to keep you out of court. Especially if part of your personality in your particular blog...
Posted in PublicRelationsIdeas on September 19, 2007 07:56 AM
Here's a great tip for polls and surveys. If you can tie your poll or survey-or even your brief-into a season of the year, or into a holiday, or into an anniversary, or something major that's coming up, editors love...
Posted in PublicRelationsIdeas on September 18, 2007 07:41 AM
Want to project a professional spoken image? According to Dr. June Johnson, you need to lose the "fillers". As with hesitations, fillers create the impression that you either don't have much to say or are not sure of what...
Posted in PublicRelationsIdeas on September 18, 2007 07:12 AM
Knowing how to communicate in a crisis is a key component of a crisis communication plan. Make sure that your plan includes a clear process for getting the news out. Some reporters like to get their news via email. Some...
Posted in PublicRelationsIdeas on September 17, 2007 07:43 AM
Here are some key tips to getting on a talk show. When the call from a producer comes, don't just jump in and start pitching, begin by asking them what their angle will be with the show. Continue to gather...
Posted in PublicRelationsIdeas on September 13, 2007 01:03 PM
How do you find lists of media to whom you can send your press releases? I'm going to give you two quick answers to that. You can go to your library for two books. One is called Bacon's Publicity...
Posted in PublicRelationsIdeas on September 13, 2007 07:16 AM
Does your on-the-job public speaking not seem successful? It may be what you're saying with your eyes. The eyes have it. There is a wonderful old Irish song that goes "When Irish eyes are smiling, all the world seems...
Posted in PublicRelationsIdeas on September 12, 2007 07:25 AM
Are blog links good for business? When I write a really good blog post I get thousands and thousands of visitors to my site because all of the other sites that are simply aggregating content and pointing people to...
Posted in PublicRelationsIdeas on September 11, 2007 01:55 PM
Speaking professionally with depth and power begins with proper breathing. Although you have been breathing since you were born, you have probably not paid much attention to it. You need to be aware of the two types of breathing...
Posted in PublicRelationsIdeas on September 10, 2007 07:15 AM
Great care should be taken with media conferences that involve alcohol. Back in the 1970s, the press and booze went hand-in-hand. No one blinked at the three-martini lunch between a reporter and a news source. Reporters sometimes even met their...
Posted in PublicRelationsIdeas on September 8, 2007 07:55 AM
If you have a media kit, how do you get it to the media? You want to put it on your site under a button on your home page that says "Press." It should not be just a press release....
Posted in PublicRelationsIdeas on September 4, 2007 07:41 AM
Effective and professional telephone communications are just as vital as public communications. Following are ten tips to help you on the phone: 1. Answer the phone promptly. The suggested rule is to answer after the second ring. This enables...
Posted in PublicRelationsIdeas on August 27, 2007 07:39 AM
Why are tip sheets important? Are they even important? Newspaper editors love tip sheets because it gets right to the point, and it's what it says it is. Here's a tip on a good story on what's happening, and...
Posted in PublicRelationsIdeas on August 23, 2007 01:19 PM
Delivering a powerful and successful spoken message means losing the whine and perfecting your resonance. Resonance is the "hum" in the voice that gives it the warm, rich sound that is pleasant to hear. The body is full of...
Posted in PublicRelationsIdeas on August 19, 2007 07:22 AM
Should you send pitches or news releases? I don't believe in pitches. They just take up too much time, not to say that I'm wrong. Other people, I imagine, have used pitches successfully, but to me, that's duplicating effort....
Posted in PublicRelationsIdeas on August 14, 2007 07:28 AM
What are good ways to write headlines? Avoid being punny or cute. You see that in your inbox and it doesn't even register. It's like it's as if you can't even see it or think about it because there's...
Posted in PublicRelationsIdeas on August 13, 2007 01:36 PM
How can you get the press to give you great publicity? One organizer that I know went and helped a reporter get organized and did such a great job, the reporter did a big story about organizing and, of...
Posted in PublicRelationsIdeas on August 13, 2007 07:01 AM
What should you be writing on your company blog? First, I believe that one of the best things that everyone should be doing is reading the publications that your customers read. Gather those together and have a year of...
Posted in PublicRelationsIdeas on August 12, 2007 07:58 AM
Confident public speaking begins with confidence your audience can see. The expression on your face has a direct bearing on the way you sound. If you look stern, you will sound stern. A smile produces an upbeat, positive sound...
Posted in PublicRelationsIdeas on August 12, 2007 07:26 AM
Successful public speaking can be achieved by facing your fears of it. Lack of confidence, insufficient knowledge of the subject matter, lack of preparation, the fear of making mistakes or looking foolish usually cause the fear of speaking in...
Posted in PublicRelationsIdeas on August 8, 2007 02:36 PM
How can you get on a talk show? What kind of guest are the producers looking for? Producers want a decisive guest. They want someone who can handle the fast pace of the show itself and someone who doesn't balk...
Posted in PublicRelationsIdeas on August 8, 2007 01:01 PM
The purpose of electronic media kits Want to know how to make electronic media kits work for you? First know its purpose. Its purpose is to quickly explain to the person in the media why whatever you do is newsworthy...
Posted in PublicRelationsIdeas on August 7, 2007 07:38 AM
Creating an effective crisis communications plan starts with crafting positive public perception. One way to ensure that you have some control over perceptions is to build strong relationships with the local media over time before the crisis ever happens....
Posted in PublicRelationsIdeas on August 6, 2007 07:44 AM
Public speaking is a great tool to generate publicity. Do you worry about on-the-job speaking? Relinquish worry and improve your professional communications by learning to relax. Use the following techniques to help you relax. Stand tall, with both feet...
Posted in PublicRelationsIdeas on August 5, 2007 07:16 AM
How can you get coverage for your special events? Here are some sneaky ways to get coverage for your events. This first one is one that I think a lot of people don't know about and it's an idea...
Posted in PublicRelationsIdeas on August 4, 2007 01:15 PM
Confidence is the key to powerful and effective public speaking and getting publicity. Power lies with the person who appears confident and in control. How you carry yourself, enter a room, walk, sit, or shake hands contributes to the...
Posted in PublicRelationsIdeas on August 1, 2007 07:30 AM
Wondering what to put in your company blogs? One of those blogs should be company news. This is where your press releases go. This is where you announce that so-and-so just got promoted. This is the boring stuff which...
Posted in PublicRelationsIdeas on July 29, 2007 01:00 PM
Should you keep a media database of your top media contacts? Absolutely! . I have two databases. I use the 20,000 database that I told you about. But every time I have an interview, I move that person. They...
Posted in PublicRelationsIdeas on July 24, 2007 01:21 PM
When you are looking for people to contact so you can get on national public radio a very helpful tool is to use media directories to aid you in your search. You can use Bacon's Media Directory. There's both an...
Posted in PublicRelationsIdeas on July 23, 2007 07:24 AM
What's a common reason people don't get on a talk show? Well, will you try to turn their show into a commercial? Even though a producers knows it's tit for tat - that you're promoting something and they are the...
Posted in PublicRelationsIdeas on July 18, 2007 01:59 PM
Confidence is the key to powerful and effective public speaking and getting publicity. Power lies with the person who appears confident and in control. How you carry yourself, enter a room, walk, sit, or shake hands contributes to the...
Posted in PublicRelationsIdeas on July 18, 2007 07:29 AM
There are things you should and shouldn't do when trying to get your photos published in print media: When you approach an editor with a story idea, be ready to suggest photo possibilities! If you make or sell luxury products,...
Posted in PublicRelationsIdeas on July 17, 2007 07:35 AM
What kind of personality will help your company blog? This blog is best if it is written by the CEO or ghost written for the CEO. But it is the CEO's voice. It's communicating the CEO's opinion about the...
Posted in PublicRelationsIdeas on July 16, 2007 07:59 AM
When working with editorial boards you need to act in such a way that they will respect you and not dislike you. I think the best thing to do when you're dealing with editorial boards is to be as...
Posted in PublicRelationsIdeas on July 14, 2007 07:26 AM
If you are writing a letter to the editor you need to be careful about what type of information you write in it. Be careful about whatever you submit because what runs in the op-ed pages generally, in my...
Posted in PublicRelationsIdeas on July 13, 2007 07:18 AM
What should you do with your hands while you speak? Careful use of gesturing can help you effectively convey your message. Gestures are as necessary to your speech as your words. Used effectively, they serve to highlight and emphasize...
Posted in PublicRelationsIdeas on July 12, 2007 07:27 AM
What are common mistakes made when people follow up a news release? A few things. 1. They focus too much on them, and not enough on the story. That would be what I'd call focusing on the advertising, and...
Posted in PublicRelationsIdeas on July 11, 2007 07:03 AM
Should you contact reporters through email? Technology editors want the technology, but most of them are giving out what I call a "public" email address. They never even go to that email box. It just overloads and they ignore...
Posted in PublicRelationsIdeas on July 10, 2007 07:26 AM
You may not know when a crisis is looming on your company. Be prepared with a crisis communications plan. Whether big or small, no organization should be without a crisis communications plan. Crises happen all of the time: it...
Posted in PublicRelationsIdeas on July 9, 2007 07:29 AM
When you want to pitch your story to get on national public radio you can do it yourself or you can seek help from a professional. Some people such as authors will choose to just call but another great way...
Posted in PublicRelationsIdeas on July 8, 2007 01:26 PM
Articulation is the key to successful and professional communication in the business world. Articulation is the meat and potatoes, the bread and butter of speech. According to the dictionary, articulation is, "The power of speech ... divided into clear...
Posted in PublicRelationsIdeas on July 8, 2007 07:18 AM
When you go in for an interview with a reporter they can sometimes ask mean and "nasty" questions. These tend to scare people and they do not do well in their interviews. No matter how nasty the questions are asked,...
Posted in PublicRelationsIdeas on July 5, 2007 01:52 PM
Should you have a news conference to announce your event? Don't reporters like news conferences? What is your event is important? It might be but the general answer is no. The media hate news conferences for two reasons. First,...
Posted in PublicRelationsIdeas on July 4, 2007 01:18 PM
Your photographs should be sent with sturdy cardboard stiffeners inside the envelope so the art can't be bent in the mail. If you bend a photograph, the surface may crack, and then it can't be reproduced well. Don't skimp on...
Posted in PublicRelationsIdeas on July 3, 2007 07:31 AM
What makes a press release catchy? It was an event designed to call attention to animal rights, and that really gets your attention, the alliteration, "Million Mutt March" (a play off the Million Man March). Those are qualities that...
Posted in PublicRelationsIdeas on July 1, 2007 07:41 AM
How can you blog without making your legal team freak out over your content? I have lived with legal sign-offs for years and it is one of the hardest elements of marketing. My recommendation is that. Here's the way...
Posted in PublicRelationsIdeas on June 28, 2007 07:49 AM
If you can get free ink by writing "How To" articles, you want to be sure to make the most of the space they give you. Give the article some meat, and a plug for your company, even if it...
Posted in PublicRelationsIdeas on June 27, 2007 01:02 PM
Want to write a successful crisis communications plan? Make it useable. A crisis communications plan should work regardless of who is running the show. Anyone should be able to pick it up and run with it in your absence...
Posted in PublicRelationsIdeas on June 24, 2007 07:45 AM
Is a squeaky voice hindering your communication? You can improve your delivery by improving your pitch. The high-pitched voice is a handicap for anyone in business. It is irritating and lacks authority. Although it is usually associated with women,...
Posted in PublicRelationsIdeas on June 21, 2007 07:31 AM
What is one of the top reasons that someone is not chosen to be on a talk show? If you area nutcase on the air, the producer will lose their job. What constitutes a nutcase? You may think it's a...
Posted in PublicRelationsIdeas on June 20, 2007 01:56 PM
Here's a tip when you're writing briefs for publicity. Let's get started and talk about briefs. I think they're absolutely terrific, and editors do too. If you want proof of that, just pick up any national magazine from any...
Posted in PublicRelationsIdeas on June 19, 2007 01:24 PM
Do you want more free publicity? Give free classes and demonstrations through adult ed programs, at schools and colleges, or at your own business. Participate in online discussion groups and offer lots of helpful advice. Use a signature file...
Posted in PublicRelationsIdeas on June 18, 2007 07:44 AM
When sending a pitch to a national public radio show you can do it electronically or you can do it on paper. We do most of our pitching with paper, simply because we publish books, and when we send out...
Posted in PublicRelationsIdeas on June 17, 2007 01:28 PM
In order to get on National Public Radio it is not always necessary that you have a lot of national exposure in the past. Some first time authors and experts can get on national public radio for their first national...
Posted in PublicRelationsIdeas on June 17, 2007 08:20 AM
When you are pitching to a person in order to get on national public radio you probably will either do it over the phone, mail, or email. There is a right way and a wrong way to go about this....
Posted in PublicRelationsIdeas on June 13, 2007 01:23 PM
If you are writing a letter to the editor you need to make sure that you have someone else look over it for you. I think it's important that a second set of eyes reads it. If you're writing something,...
Posted in PublicRelationsIdeas on June 13, 2007 07:17 AM
What's the difference between pitching to the print and the radio/TV media? Here's the thing about print. I actually think they're almost a little easier, because you can keep going with them. They have constant, ongoing deadlines. The nice thing...
Posted in PublicRelationsIdeas on June 12, 2007 07:05 AM
Although many publications will accept photos in electronic format, even in this electronic era, you can't rely completely on electronic photos, for two reasons. "Posting an image to the Web does not mean that you never have to produce a...
Posted in PublicRelationsIdeas on June 11, 2007 07:29 AM
Compelling professional speaking starts with inflection. The voice that lacks inflection speaks on one tone and sounds robotic, monotonous and dull. The speaking voice has a natural range of 5 to 8 tones. It is important to use these...
Posted in PublicRelationsIdeas on June 10, 2007 07:13 AM
A crisis communication plan can help you maintain control during a company crisis. There are two key elements of any crisis plan: 1. The crisis plan itself (how your company will deal with the issue at hand, to minimize...
Posted in PublicRelationsIdeas on June 7, 2007 07:31 AM
If you are going to pitch a story you may want to consider they day you pitch it on. The day you choose could mean a lot for whether or not your story gets published. The best time in terms...
Posted in PublicRelationsIdeas on June 6, 2007 08:37 AM
What will make someone open your media kit when they have five other ones in front of them to look through? That's a great question. What would make you open mine? I'd say some kind of a fun, little thing...
Posted in PublicRelationsIdeas on June 4, 2007 01:21 PM
If you get invited to an editorial board meeting there are a lot of things you should do to prepare. A couple of them are: 1. First, do your homework and decide beforehand the key points that you want...
Posted in PublicRelationsIdeas on June 3, 2007 10:22 AM
No matter how much experience you have with the media you still need to be sure and prepare a lot for crisis situations. I can't over-emphasize the value of preparation, both for media training and practicing key messages. A lot...
Posted in PublicRelationsIdeas on June 2, 2007 01:00 PM
Who cares if in grade school you got made fun of for kissing up, it is a great way to get some free publicity. You have to schmooze the media, but do it right: Target your "Top 25" media list....
Posted in PublicRelationsIdeas on May 30, 2007 12:45 PM
Always submit your professional photo with an article, or send an electronic version. What? You don't have professional photo? Get one. For less than $75, you can have a good-quality black and white or color photo taken and about a...
Posted in PublicRelationsIdeas on May 29, 2007 01:06 PM
It is very important for companies to develop crisis plans. Many companies do this but they tend to leave major gaps in their plans that need to be fixed. The single, biggest gaps I've seen in crisis plans is most...
Posted in PublicRelationsIdeas on May 29, 2007 07:06 AM
How can you get your blog into search engines? Go to www.Yahoo.com and set up a My Yahoo account if you don't already have one. In the new My Yahoo interface, click the link near the top (or the...
Posted in PublicRelationsIdeas on May 23, 2007 07:47 AM
When you want to be on a radio talk show, you have to have a good topic first. So ask yourself: Who do you want to buy your products? The over-50 crowd? Gen-Xers? Single men with lots of disposable...
Posted in PublicRelationsIdeas on May 22, 2007 08:25 AM
If you are planning on publishing your information in a business journal you will need to know who is reading what you publish. You do not want to try to get publicity form an audience that doesn't care. Typically, you...
Posted in PublicRelationsIdeas on May 21, 2007 08:05 AM
Sometimes the most successful way to get on national public radio would be to piggyback on other important events that are happening at the time. That is what the following author did and it worked perfectly for him. We had...
Posted in PublicRelationsIdeas on May 20, 2007 08:21 AM
Sometimes the most successful way to get on national public radio would be to piggyback on other important events that are happening at the time. That is what the following author did and it worked perfectly for him. We had...
Posted in PublicRelationsIdeas on May 20, 2007 08:21 AM
Following up your news releases is an important part of getting them published, but you want to go about it the right way. You can’t be a pest or you won’t get what you want. Do the following: Never follow...
Posted in PublicRelationsIdeas on May 19, 2007 08:26 AM
There are a number of things to remember when hosting lunches, particularly where payment is concerned. If you're taking a print reporter to lunch, even if it's at your invitation, always ask how the reporter would like to handle...
Posted in PublicRelationsIdeas on May 18, 2007 08:54 AM
You have to keep two audiences in mind when you write a release. The first audience is the people, the media gatekeepers, who are going to be reading the release and deciding do they want to follow up and...
Posted in PublicRelationsIdeas on May 18, 2007 07:39 AM
Special reports are extremely valuable to you for a number of reasons: They're quick and easy to read. They position you as an expert in your field. They give you a chance to upsell to higher-priced products...
Posted in PublicRelationsIdeas on May 17, 2007 08:59 AM
What's another tip to get on a talk show? Get the producer's contact information! One of my clients, inspirational humorist, sales trainer and author of Forget Perfect, Lisa Earl McLeod, missed out on an opportunity because she didn't gather all...
Posted in PublicRelationsIdeas on May 16, 2007 01:53 PM
What's another tip to get on a talk show? Get the producer's contact information! One of my clients, inspirational humorist, sales trainer and author of Forget Perfect, Lisa Earl McLeod, missed out on an opportunity because she didn't gather all...
Posted in PublicRelationsIdeas on May 16, 2007 01:53 PM
One place that many people tend not to think about when trying to publish their stories is in columns. People tend to try to get in major sections of newspapers or journals and try to get big stories published but...
Posted in PublicRelationsIdeas on May 16, 2007 01:13 PM
When you have an interview with the media you want to be prepared, not just for the questions, but for them in general, that means your office too. If you're doing an in-person interview in your office, remove anything...
Posted in PublicRelationsIdeas on May 16, 2007 11:40 AM
Newspaper photos are going to be different from magazine photos, so before you try and get your photos published, know what the media is looking for. Your publicity art for newspapers should have strong contrast, since a lot of its...
Posted in PublicRelationsIdeas on May 15, 2007 07:27 AM
The media love tip sheets and briefs because so many readers have such short attention spans. We sit in front of the television with our remote control and we just surf like crazy. We're going from one channel to...
Posted in PublicRelationsIdeas on May 14, 2007 01:26 PM
The most basic question to ask about follow-up is should you? My general rule is call everybody and follow up, because one of the things I love to say is, "First one to the phone wins" And your follow-up...
Posted in PublicRelationsIdeas on May 14, 2007 07:46 AM
Writing letters to the editor can be a great tool. When you are writing letters to the editor you have to know what they are looking for. When you're thinking of writing a letter, I would strongly encourage you to...
Posted in PublicRelationsIdeas on May 13, 2007 07:16 AM
A major way to deal with fierce wolf reporters is to have the right approach. You cannot approach them nervously, you have to face them equally. Most people think of wolves as fierce and hungry and willing to tear you...
Posted in PublicRelationsIdeas on May 11, 2007 01:32 PM
The key to creating a successful crisis communications plan is intra-company communication. In a way, building a crisis communications plan for a smaller firm is akin to creating one for your family - everyone plays an important role on the...
Posted in PublicRelationsIdeas on May 11, 2007 07:32 AM
As with most journalism, business journalism is about people. Look for people in your organization who are doing something interesting. One of the failures, in fact, of daily business sections is that they focus too much on the numbers and...
Posted in PublicRelationsIdeas on May 10, 2007 01:57 PM
Get in favor with your reporter and make sure your story is correct by giving them all you've got. If a reporter asks: "May I have your home telephone number in case I need to call you to verify...
Posted in PublicRelationsIdeas on May 10, 2007 01:44 PM
There are many different ways to write a pitch letter. The following format works well. First paragraph-Let the media know you are familiar with what they do and that you have an idea that's a good fit with their format...
Posted in PublicRelationsIdeas on May 8, 2007 01:32 PM
A great way to get publicity for yourself as a professional speaker or trainer is to make strategic media allies. The following are some ways to do so: Syndicated columnists can be found in "Editor & Publisher's Directory of Syndicated...
Posted in PublicRelationsIdeas on May 7, 2007 08:47 AM
How can you make sure that a reporter uses your name? Is it even important? I will often ask them, "Listen, are you going to put a sidebar in?" The sidebar is where they actually put your product name...
Posted in PublicRelationsIdeas on May 6, 2007 01:06 PM
Local reporters will always want to have a local angle on national events. Help them out by anticipating stories tied to seasons, annual educational events, and major national events and reports. Faculty are often excellent sources for “the big story”...
Posted in PublicRelationsIdeas on May 5, 2007 01:33 PM
Here's a great blogging tip. The key to success is to build your blog a strategy. A strategy for a blog starts with the message that you want to convey through your blog and how you want it to...
Posted in PublicRelationsIdeas on May 4, 2007 07:02 AM
There are some extra things you can do when writing your special reports to get the most out of them. Some examples include: Create two text files for your special report. The first file should include the document exactly...
Posted in PublicRelationsIdeas on May 3, 2007 08:19 AM
One of the first things to remember is that you can treat print and broadcast reporters very differently. That's because print media outlets often have ethics policies that dictate what reporters can and cannot accept. Broadcast reporters seldom have...
Posted in PublicRelationsIdeas on May 2, 2007 01:51 PM
Learn how to write headlines for your news release to really grab attention with the following tips: Because this is the most important part of the news release, the headline should be in type larger than the body copy....
Posted in PublicRelationsIdeas on May 1, 2007 01:57 PM
At large universities, it is not unusual for op-eds to be drafted by staff members. The person whose name appears on the piece generally reviews and edits the article and generally has provided information for the piece through interviews prior...
Posted in PublicRelationsIdeas on May 1, 2007 08:41 AM
Nothing drives a reporter or editor bonkers more than someone who calls with story ideas but has never seen their publication or listened to their show. Many people-even seasoned public relations professionals-pitch story ideas but don't have a clue...
Posted in PublicRelationsIdeas on April 27, 2007 01:29 PM
As it can be difficult to get booked to speak as a public speaker, when you do, there are some things you can do to make a lasting impression, and get asked back. For one, offer to help publicize your...
Posted in PublicRelationsIdeas on April 25, 2007 12:38 PM
Whether you're telling readers how to grow gargantuan tomatoes or how to stay out of trouble with the IRS, "how to" articles are an excellent way to call attention to your talents and establish yourself as an expert. They give...
Posted in PublicRelationsIdeas on April 24, 2007 12:00 PM
What should you say when you follow-up? You should have a scripted message, and I do mean scripted. You don't want to sound like you're reading something, but you do want to know what your clear message is. What...
Posted in PublicRelationsIdeas on April 23, 2007 01:49 PM
What are some examples of good press release headlines? Let me just inject a couple more good headlines that I found in my collection. Here's one that I like, and here it is, "Card protects travelers and motorists, assists hospital...
Posted in PublicRelationsIdeas on April 23, 2007 07:44 AM
Don't send a pitch letter if you don't have an interesting story idea. If you can't think of an idea right now, and you still want coverage, here's a list of things you might consider. Is your company...
Posted in PublicRelationsIdeas on April 22, 2007 01:27 PM
To make the most of your event publicity opportunities, you need to make the media's job as easy as possible. Make sure they have easy access into and out of the event, particularly photographers who must lug all that...
Posted in PublicRelationsIdeas on April 22, 2007 08:40 AM
If you are a business who gets in a crisis and wants to get good coverage out to the reporters, having already established a cushion of goodwill would really help you out. Del Webb Corporation, the people who built all...
Posted in PublicRelationsIdeas on April 20, 2007 07:58 AM
We see photos of check-passings, ribbon-cuttings, ground-breakings and "grip and grin" shots all the time in local newspapers and an TV. That's the problem. They're far to common. And they're usually dull. If you can afford it, hire a...
Posted in PublicRelationsIdeas on April 19, 2007 01:36 PM
Preparing a crisis communication plan means thinking of and preparing for all the things that could go wrong. Whatever the size of your organization, many managers may be uncomfortable talking about the possibility of a disaster in their departments...But...
Posted in PublicRelationsIdeas on April 18, 2007 01:33 PM
Whether you’re taking a reporter to lunch at the local coffee shop, or inviting the media to an elaborate press conference complete with tables of gourmet delicacies, feeding the media can be fraught with problems. • Who picks up...
Posted in PublicRelationsIdeas on April 17, 2007 01:49 PM
Your follow-up should be by telephone. Simply ask the reporter if he is interested in the article and if he needs more information. If the reporter says no, for whatever reason, do not try to change his mind. Instead, ask,...
Posted in PublicRelationsIdeas on April 17, 2007 01:36 PM
After your article is printed, call the editor you worked with and, as a courtesy, ask permission to make reprints. They will almost always agree. Most media don't require written permission to do this because they're too busy. Take...
Posted in PublicRelationsIdeas on April 17, 2007 12:21 PM
Writing a special report should not be terrible, in fact, it can be easy by using the following, and other great special report writing tips: • Use dozens of solid how-to tips. • Use short sentences and paragraphs. Avoid big...
Posted in PublicRelationsIdeas on April 15, 2007 08:10 AM
When you write an article you should start with a lead. The lead is the beginning of the article. It must pull `em in, but after that it is your job to land them. After the lead, answer the...
Posted in PublicRelationsIdeas on April 15, 2007 08:05 AM
Send your News Releases via email, but be sure you do it right: Don't send e-mail releases as attachments. Send the release within the body of the message. Be careful of the wording in the body of the message. Some...
Posted in PublicRelationsIdeas on April 14, 2007 08:09 AM
There are many reasons that you would want to write letters to the editor. One such reason is this: You can use letters to state your opinion about any kind of an issue or a story that you seem to...
Posted in PublicRelationsIdeas on April 13, 2007 01:14 PM
When you want to have something published you will have to work with the editor, reporter etc. You have to be able to help them out and not just expect them to do everything foryou. Whether you're dealing with...
Posted in PublicRelationsIdeas on April 13, 2007 07:29 AM
No other product is as easy and inexpensive to produce as a special report. It requires nothing more than a computer and a printer. There's no fancy packaging. Virtually no investment up front. No damaged merchandise that will be returned....
Posted in PublicRelationsIdeas on April 12, 2007 08:47 AM
Preparing to be a guest on talk shows Tags: radio_talk_show get_on_radio getting_on_the_radio booked_for_radio_talk_show radio_show talk_show broadcast_media media news publicity public_relations radio_talk_show_tips prepare_for_show Prep_radio_talk_show radio_talk_show_prep When you go on a radio talk show, don't just go into it with nothing,...
Posted in PublicRelationsIdeas on April 11, 2007 01:29 PM
When you go on a radio talk show, don't just go into it with nothing, and think you will be fine. Be prepared with: The ability to talk in short sentences. Radio is not the time for long-winded explanations....
Posted in PublicRelationsIdeas on April 11, 2007 01:29 PM
Publicity Photos are more likely to get published if they are good, simply said. However, keep in mind that photos need editing, too! Sometimes, by cropping, you can save a piece of art. Ask your camera shop to print 4x5...
Posted in PublicRelationsIdeas on April 11, 2007 07:24 AM
A tip sheet is one of my favorite publicity tools. It's nothing more than a list of tips on how to do something, or how to solve a problem. Editors love them because they can take your 10 tips and,...
Posted in PublicRelationsIdeas on April 10, 2007 01:30 PM
How often should you follow up? The truth is, once it's in their hands as a story, you can't really control it. The only thing you control is what message you're putting out there. I will often ask them,...
Posted in PublicRelationsIdeas on April 10, 2007 07:07 AM
What's a great way to impress the producers and get on their talk show? Follow the advice of jazz musician Dizzy Gillespie: "It's not how much you play. It's how much you leave out." Keep your list of talking points...
Posted in PublicRelationsIdeas on April 9, 2007 01:52 PM
Sending a pitch letter is a great way to get your story covered, with out one you might be wasting time. When I worked as a newspaper editor, one of my biggest frustrations was people who called to suggest...
Posted in PublicRelationsIdeas on April 8, 2007 08:24 AM
Most university and college media relations professionals report to a marketing or public relations director who, in turn, reports to the vice president of development or institutional advancement. That individual then reports to the president or chancellor of the university...
Posted in PublicRelationsIdeas on April 7, 2007 01:30 PM
Choosing which NPR Show to pitch Tags: national_public_radio radio_shows publicity list_of_shows There are many, many national public radio shows that you could consider when trying to pitch your story. This is a list of a few of them: There's...
Posted in PublicRelationsIdeas on April 6, 2007 01:30 PM
At an interview you can expect a variety of questions, never answer with something you can't back-up, and NEVER speculate. If the reporter asks. "Can you give me an example?" If you are making a key point or observation,...
Posted in PublicRelationsIdeas on April 6, 2007 11:42 AM
What details need to be in your news release? Make sure you have a contact person and contact information, and these days, it doesn't hurt to have a main phone number that they can call and maybe your cell...
Posted in PublicRelationsIdeas on April 4, 2007 10:42 AM
A good reporter is going to get some background about you for credibility and interest, know what they will ask so you don't get caught off guard. Expect questions like the following: "How do you know that?" Good reporters...
Posted in PublicRelationsIdeas on April 4, 2007 08:39 AM
1. Identify media outlets that need the information you are sending. If you are not familiar with the publication or broadcast outlet, call and ask if they would be interested in what you are writing about. It’s better to send...
Posted in PublicRelationsIdeas on April 3, 2007 01:53 PM
When you are having an interview with a reporter they can some times play tricks on you in order to get you to do something that is not necessarily good. You always have to be careful in interviews and such...
Posted in PublicRelationsIdeas on April 3, 2007 01:36 PM
In order to get yourself in the lime light, and get publicity for your college or university, you can’t sit back and wait for it. GET OUT OF THE OFFICE!!! Dig up those stories about faculty, students, alumni and staff...
Posted in PublicRelationsIdeas on April 3, 2007 08:38 AM
The Day of the Interview Let's assume you're doing a telephone interview. Here's how to sound your best. Make a cheat sheet that lists the three major points you want to get across in your interview. Post it on...
Posted in PublicRelationsIdeas on April 2, 2007 11:33 AM
There are a couple of different aspects to NPR that are important to understand. There are specific shows that you can pitch an idea to, and pitch a guest to, and there are individual correspondents that you can pitch to....
Posted in PublicRelationsIdeas on April 1, 2007 01:16 PM
The Critical Follow-up: After a radio talk show, the follow-up is a critical part of getting invited back, or at least learning why you don’t to help you in the future. So do the following: After the show, send...
Posted in PublicRelationsIdeas on March 30, 2007 08:35 AM
When you pitch a story to a business journalist or reporter you may not always get a response, it is part of you job to persist and contact them because they will not always contact you. If you think about...
Posted in PublicRelationsIdeas on March 27, 2007 01:08 PM
If you do an interview with a reporter it is important that you handle it correctly. The reporter may not be educated on your topic or may not be very prepared to hear you. You want to work with the...
Posted in PublicRelationsIdeas on March 26, 2007 08:35 AM
Create a plan that assigns specific tasks and checklists to your publicity committee one year out, eight months out, six months, etc. Know about every opportunity open to you. For example, if the state's best magician will be at your...
Posted in PublicRelationsIdeas on March 25, 2007 08:20 AM
A great way to make more money as a professional speaker, is to not just publicize yourself, but also your products. This will mean higher attendance, as well as higher sales. So how do you do it? Submit books and...
Posted in PublicRelationsIdeas on March 23, 2007 01:49 PM
Here's a great blogging tip. The key to success is to build your blog a strategy. A strategy for a blog starts with the message that you want to convey through your blog and how you want it to...
Posted in PublicRelationsIdeas on March 23, 2007 07:03 AM
What can your event offer that's an interesting visual for television? If you don't have good visuals, you can forget about TV. Does your publicity committee have color slides from last year's event that you can offer to local newspapers...
Posted in PublicRelationsIdeas on March 22, 2007 01:13 PM
The media are as skeptical of the college rankings as the people at the colleges and universities. However, that does not give you an excuse to sidestep them. A few universities and colleges have boycotted them in the past but...
Posted in PublicRelationsIdeas on March 22, 2007 08:43 AM
Special Reports can be very profitable if you learn some valuable ways to market them. For example, you could do the following: • Sell them from the back of the room during speaking engagements. • You can excerpt a few...
Posted in PublicRelationsIdeas on March 21, 2007 01:22 PM
Don't let budgetary concerns keep you from preparing a crisis communication plan for your company. Most managers, especially in today's economy, are very concerned about the numbers and how any major initiative or occurrence is going to affect their...
Posted in PublicRelationsIdeas on March 21, 2007 07:35 AM
Here's an idea on how to use briefs for publicity. Briefs are a great way to introduce new products. Many magazines have a "new products" section, and they will sometimes even review the products. This is a great place to...
Posted in PublicRelationsIdeas on March 20, 2007 01:32 PM
A great way to get in the public eye as a public speaker is to not just speak, but also write. Write articles and try and get them published in local papers. The following are some tips to get it...
Posted in PublicRelationsIdeas on March 20, 2007 12:42 PM
What's the best way to follow-up a news release? The first method is usually phone unless you're pitching a technology story. Then the follow-up should be by email. (Editor's Note: That's because almost all technology reporters prefer email rather...
Posted in PublicRelationsIdeas on March 19, 2007 01:47 PM
Special reports aren't just for large corporations. Here are just a few ideas to show you the wide variety of possibilities that exist for writing and marketing special reports. Authors can write them and borrow material from their books....
Posted in PublicRelationsIdeas on March 18, 2007 08:05 AM
Many people believe that the most important way to get publicity for business is in the business sections of newspapers. It may be more important though that instead of targeting papers, targeting business journals. The way most people think about...
Posted in PublicRelationsIdeas on March 17, 2007 12:52 PM
There are some things you can do to keep the reporters coming back to you, and editors coming back to you for more articles, which means more free publicity for you. 1. Be fanatic about meeting deadline. Miss one,...
Posted in PublicRelationsIdeas on March 16, 2007 01:23 PM
If you are doing an interview with a reporter and he is coming to your business you will want to give your employees the heads-up that a reporter will be there in the building. You need to let people know,...
Posted in PublicRelationsIdeas on March 16, 2007 07:55 AM
Should you pick up the check when eating with the media? Tags: paying ethical lunch media invitation hosting There are a number of things to remember when hosting lunches, particularly where payment is concerned. If you're taking a print reporter...
Posted in PublicRelationsIdeas on March 15, 2007 01:53 PM
What's one of the best tips for bloggers? Here is one of the things that I would recommend. Make sure as you do your blogging that you blog with search engines in mind. Structure your blogging comments so that...
Posted in PublicRelationsIdeas on March 15, 2007 07:48 AM
How should you choose editors to whom you should send your press release? If you are focusing on a certain industry, then it does make sense to try to get to know those media people. And if you're comfortable making...
Posted in PublicRelationsIdeas on March 15, 2007 07:44 AM
If you are being interviewed by a newspaper, magazine or television reporter, don't make the mistake of thinking you don't have to prepare for the interview. In some cases, if the reporter makes an appointment to meet with you...
Posted in PublicRelationsIdeas on March 14, 2007 08:36 AM
You can request a media kit from the newspaper or magazine you wish to be printed in. In the media kit you will find the editorial calendar, a month-by-month breakdown that lists special sections and topics that will be discussed...
Posted in PublicRelationsIdeas on March 13, 2007 01:31 PM
You can request a media kit from the newspaper or magazine you wish to be printed in. In the media kit you will find the editorial calendar, a month-by-month breakdown that lists special sections and topics that will be discussed...
Posted in PublicRelationsIdeas on March 13, 2007 01:31 PM
Don't wait for the media to come to you Tags: howtoarticles press reporter editors publicity freepublicity publicitytips articles publicityarticles expertwriting There she is again. Your biggest competitor. Smiling back at you from the inside of a local business magazine....
Posted in PublicRelationsIdeas on March 13, 2007 08:57 AM
There she is again. Your biggest competitor. Smiling back at you from the inside of a local business magazine. She's doling out free advice on how to do something you wish people would hire YOU to do. It's the...
Posted in PublicRelationsIdeas on March 13, 2007 08:57 AM
I can remember as an editor, getting letters to the editor. Sometimes, that was the first time I heard about a major story. I would give the letter to the editor to a reporter and assign the reporter the story...
Posted in PublicRelationsIdeas on March 13, 2007 07:08 AM
Opinions differ on exactly when to send a press kit. I'm a big believer in not wasting time and money on unsolicited kits. Instead, fax or mail your one-sheet to talk show producers. If they are interested, they will...
Posted in PublicRelationsIdeas on March 12, 2007 11:32 AM
In business journals there are sometimes special sections that can greatly aid you in getting your story published. One of the old standbys is what's known as "40 Under 40." Many of the publications around the country will do an...
Posted in PublicRelationsIdeas on March 11, 2007 01:10 PM
There are times when a reporter may come to you, and you simply can't help them. This does not mean you should slam the door in their face, or the phone onto the receiver. They may ask you, "Who...
Posted in PublicRelationsIdeas on March 11, 2007 08:47 AM
Your press release doesn't have to be alone, but you also don't want to weigh it down. The following are some ideas for optional attachments: The news release announcing the antique show that features unusual salt and pepper shakers...
Posted in PublicRelationsIdeas on March 10, 2007 01:05 PM
When it comes to writing news releases there are some important things to avoid: Sending a cover letter with the salutation "Dear Media Professional." If you must send a cover letter, personalize it. Wasting time and money sending books and...
Posted in PublicRelationsIdeas on March 10, 2007 10:28 AM
Always tell the truth. Most reporters understand there are times when you can't say everything about some situation, but what you do say should be accurate. Saying "no comment" is better than being unreachable or not telling the truth. Guessing...
Posted in PublicRelationsIdeas on March 9, 2007 10:36 AM
While little kids think the best way to get attention is to be obnoxious, you can get it much better ways. For example, create a media kit, but don’t forget the following: Consider creating a “Media Coverage” sheet that lists...
Posted in PublicRelationsIdeas on March 9, 2007 08:40 AM
Will the media cover any event no matter how much publicity you give to it? No, it doesn't go without saying that. They won't cover it if there's another PR person out there who's smarter than you are and who's...
Posted in PublicRelationsIdeas on March 8, 2007 12:00 PM
How can you get on a TV talk show? I just received a fax inviting me to go to Orlando Florida to "Get away from life." This got me thinking: there is no "getting away" from life - what we're...
Posted in PublicRelationsIdeas on March 7, 2007 01:48 PM
Many publications have rules of thumb that encourage pictures with fewer than five people in them. "The more people there are in a shot, the more difficult it is to compose a good photo," says photographer Andrew Yale. So unless...
Posted in PublicRelationsIdeas on March 7, 2007 07:19 AM
It is essential to make the most of your post event publicity opportunities, so how are you going to keep the media interested in an event after it's over? If it's a major fund-raiser and you raised far more...
Posted in PublicRelationsIdeas on March 6, 2007 01:51 PM
If you want to get good publicity out of letters to the editor you need to be aware of how frequently to send the something. If you're throwing out something every month where it looks like you're almost desperately trying...
Posted in PublicRelationsIdeas on March 5, 2007 01:20 PM
When you go before a journalist it is important to ask them what they want from you rather than presenting what you want them to do. You need to go before them and ask them what you can do for...
Posted in PublicRelationsIdeas on March 5, 2007 01:02 PM
If you're pitching via e-mail, keep your pitch letter as short as possible. You need to explain very quickly your idea and why you think their audience will care. Here are tips for e-mail pitches: Include a strong opening...
Posted in PublicRelationsIdeas on March 4, 2007 01:34 PM
Spend at least a year planning the event. If you want national coverage, remember that many major magazines work six months out. That means that six months before the event, you must have your theme chosen, the activities schedule intact...
Posted in PublicRelationsIdeas on March 4, 2007 08:07 AM
While a great fashion tip is to never wear white after labor day, a few great white-paper tips are as follows: Be objective, not promotional. Use a nice cover with a heavier stock. Keep your interviews brief....
Posted in PublicRelationsIdeas on March 2, 2007 07:52 PM
Don't dismiss the chance to be on television because you think your business isn't "important enough." If you can offer an interesting visual-the Number One most important criteria for TV-you just might be what the TV cameras are looking for....
Posted in PublicRelationsIdeas on March 2, 2007 07:39 AM
There are some clever ways to get free publicity for your company, if you know how to do it. For example you can use polls and surveys: Are you taking a poll or survey, either among your customers or among...
Posted in PublicRelationsIdeas on March 1, 2007 08:41 PM
You want to make your media room as user friendly as possible. This is a great way to keep the media involved, and coming back. Anyone who is truly serious about media attention will provide an easy-to-navigate, compelling media room....
Posted in PublicRelationsIdeas on March 1, 2007 07:00 AM
If you're hosting a special event, there are several great ways you can promote it by involving the media. Ask news anchors and TV weather people to serve as emcees or keynote speakers at your event, or be the...
Posted in PublicRelationsIdeas on February 28, 2007 08:07 PM
If your book is reviewed in a major publication that refuses to grant reprint rights but, rather, insists that they SELL you the rights for several hundred or several thousand dollars, consider paying for the rights. A story about your...
Posted in PublicRelationsIdeas on February 28, 2007 08:27 AM
Even though having a kick-butt online media room is crucial to success, it is also important to consider the following: At events the media are covering, be sure you make printed media kits available. Not all journalists have access to...
Posted in PublicRelationsIdeas on February 27, 2007 07:58 AM
Even though having a kick-butt online media room is crucial to success, it is also important to consider the following: At events the media are covering, be sure you make printed media kits available. Not all journalists have access to...
Posted in PublicRelationsIdeas on February 27, 2007 07:58 AM
You can use polls and surveys to subtly promote your product. It is an excellent way to grab a reader without even saying much. The company that makes Just for Men Haircolor surveyed 505 executives from Fortune 1000 companies and...
Posted in PublicRelationsIdeas on February 26, 2007 07:47 PM
Fear of public speaking is greater than the fear of dying in a house fire or a plane crash. Yet public speaking is one of the most powerful ways to establish yourself as an expert, get free publicity and sell...
Posted in PublicRelationsIdeas on February 26, 2007 07:38 AM
A great way to get free publicity and media attention is not to be perfect, rather to be imperfect, so go ahead. TALK ABOUT YOUR PROBLEMS What are the three biggest business problems you are facing? Find out the name...
Posted in PublicRelationsIdeas on February 25, 2007 08:40 PM
Harley-Davidson celebrated its 95th anniversary with the world's largest motorcycle ride that attracted more than 10,000 bikers. When the classic Ore-Ida Tater Tot Turned 40, it invited fans to call 1-800-9-TATERS to share their stories, poems, jingles, jokes and testimonials...
Posted in PublicRelationsIdeas on February 25, 2007 07:26 AM
Products require publicity too, so do it right with these: If yours is a commodity product, identify product benefits your competitors have ignored. Shoot your product both with and without people. Make sure you get to see the models for...
Posted in PublicRelationsIdeas on February 24, 2007 10:19 AM
Instead of spending precious time planning the best way to stuff yourself on Thanksgiving Day, you should be crafting the perfect story pitch to serve to your local beat reporter. While your competitors are crawling over each other at the...
Posted in PublicRelationsIdeas on February 24, 2007 06:28 AM
Besides using briefs for getting some free publicity, and having your name, or company printed in a magazine, newspaper, etc. you can use briefs elsewhere. Other Uses for Your Briefs Make reprints and tuck them into your media kit....
Posted in PublicRelationsIdeas on February 23, 2007 04:28 PM
If you're front and center at most of the important networking breakfasts in your community, but you think writing a White Paper to establish your expertise as a consultant is too much trouble, keep reading. If you're the ultimate schmoozer...
Posted in PublicRelationsIdeas on February 23, 2007 06:16 AM
Once you and your partner agree on a product, define specific duties right up front so there is no misunderstanding about who is going to do what. If you have absolutely no interest in a certain task, such as doing...
Posted in PublicRelationsIdeas on February 22, 2007 06:51 PM
If you're an author trying to get on a major TV or radio talk show, don't pitch your book! Pitch an entire show that relates to the topic of your book. Example: If you wrote a book about how children...
Posted in PublicRelationsIdeas on February 22, 2007 07:32 AM
When trying to publicize a story, it's a good idea to involve reporters in them. Any time you can provide a memorable experience for reporters by involving them in your story, you increase the chances of a better story. That's...
Posted in PublicRelationsIdeas on February 21, 2007 08:58 PM
When you are actually onsite at a trade show, there are some important tips for things you can do to increase your chances for publicity: Take plenty of news releases with you. Make sure your booth is media-friendly. That means...
Posted in PublicRelationsIdeas on February 21, 2007 07:06 AM
A partnership is a great way to get your products out there. But where do you find a good partner? Within your own trade association. Many of my partners are also members of the National Speakers Association. When I attend...
Posted in PublicRelationsIdeas on February 20, 2007 06:53 PM
When creating your media room, consider the following tips: Your PR department, not your webmaster, should take the lead when designing a media room. Webmasters are good at what they do, but most of them don't understand what journalists need....
Posted in PublicRelationsIdeas on February 20, 2007 07:57 AM
A white paper is a report that provides new information on some aspect of your business or industry, or the business or industry of potential customers. It is generally from 10 to 15 pages with a few graphs or charts....
Posted in PublicRelationsIdeas on February 19, 2007 07:51 PM
Many people overlook letters to the editor as a valuable publicity tool. Yet editors always welcome timely, compelling, controversial letters. Be on the lookout for every opportunity to write one. Think of clever ways to weave into the letter what...
Posted in PublicRelationsIdeas on February 19, 2007 07:36 AM
There are ways you can get tons of free publicity just by giving a little something away. OFFER FREE ADVICE What advice can you offer that will help someone else solve their problems? Tell reporters they can call on you...
Posted in PublicRelationsIdeas on February 18, 2007 08:38 PM
If you make a product or provide a service that will help people save time or money, make them healthier, make them more comfortable or help them in any other way around a holiday or anniversary, let the media know....
Posted in PublicRelationsIdeas on February 18, 2007 07:24 AM
Tips on Working with Editors If you do write a query letter and you want to bring up the topic of rights, offer editors one-time rights on your briefs. This means the brief can be printed once, and you are...
Posted in PublicRelationsIdeas on February 16, 2007 04:26 PM
Create a great marketing and publicity strategy for yourself with these tips: Use a Signature File Put an automatic signature at the end of every e-mail message you send. Call yourself a consultant, or an expert, or any other word...
Posted in PublicRelationsIdeas on February 16, 2007 06:14 AM
There are many products you can use to promote your services, including: Books. If there's any product that can take years to create, and at great expense, it's this one. Cut your time in half by tracking down a co-author....
Posted in PublicRelationsIdeas on February 15, 2007 06:48 PM
If your book is on a niche topic, check out the Oxbridge Directory of Newsletters, a resource book at your local library. You can search print newsletters by topic. Send copies of your book for review to newsletters, which have...
Posted in PublicRelationsIdeas on February 15, 2007 07:23 AM
Print and TV reporters aren't the only ones who can have fun participating in your stories. Remember the radio folks, too. A recent promotion for a story done by a local radio station. One of the deejays who had a...
Posted in PublicRelationsIdeas on February 14, 2007 08:05 PM
There are ways to get the publicity balls rolling before the show even begins. For example, target publications that would be interested in the show. An engineering magazine, for example, would be a prime target for a large engineering show....
Posted in PublicRelationsIdeas on February 14, 2007 07:05 AM
While the technical requirements for product shots are similar to photos of events and people, the visual approach is quite different. Freelance photographer Jerry Pozniak explains, "It's important to hire the right photographer for product shots. A newspaper or publicity...
Posted in PublicRelationsIdeas on February 13, 2007 08:14 PM
Professional success begins by perfecting your ability to use and control your voice. You dress for success, diet to stay trim, exercise to stay slim and eat to stay healthy. But how do you sound? In business and social...
Posted in PublicRelationsIdeas on February 13, 2007 02:04 PM
What's the format for the body of a press release? In Section Number One, tell your whole story in two or three sentences. That's all you get. Two or three sentences, because the reporter just wants to read that...
Posted in PublicRelationsIdeas on February 13, 2007 01:15 PM
What are some of the amenities you must be sure you give to the reporters so that they can do the best job possible covering your event? You have to treat the reporters really special and you have to help...
Posted in PublicRelationsIdeas on February 13, 2007 12:19 PM
Your online media kit should include the same elements as your printed kit. Before you build it, think about what you want to accomplish. Your Number One goal should be to include anything that will make a journalist's job easier...
Posted in PublicRelationsIdeas on February 13, 2007 07:56 AM
You can use polls, surveys, and white-paper to bring attention to yourself and your industry. It is a great way to raise community awareness that you exist without overdoing it. For example, if you are in the supermarket industry you...
Posted in PublicRelationsIdeas on February 12, 2007 07:46 PM
There are some things you can do to get "in" with a reporter. For example, invite the reporter to call on you for background information they might need for another story. Then ask, "How else can I help you?" Reporters...
Posted in PublicRelationsIdeas on February 12, 2007 07:34 AM
Some people take planes, others the bus, you can piggyback your way to fame (or at least free publicity). PIGGYBACK ON A NEWS EVENT After severe rains in Milwaukee a few years ago, a Minnesota company got several minutes of...
Posted in PublicRelationsIdeas on February 11, 2007 08:36 PM
Letters to the Editor and Opinion Columns: Use these two vehicles as a way to spread the word about a particular cause or issue. If you oppose the U.S. space program, for example, write a letter to the editor or...
Posted in PublicRelationsIdeas on February 11, 2007 07:22 AM
Paul Gourvitz of Gourvitz Communications, a New York video production house, recently solved a tough publicity challenge with a very clever approach. Matchbox wanted to do a video news release about its new toys, R.C. Ripskate and R.C. Radskate. "They...
Posted in PublicRelationsIdeas on February 10, 2007 08:12 PM
Even after a tradeshow you can get great publicity. Do a debriefing of the show and file your notes to review before next year's show. Make a list of things that need to be improved, or overlooked opportunities. Make special...
Posted in PublicRelationsIdeas on February 10, 2007 07:11 AM
You do not have to be super creative to write a brief, especially because there are so many ways to do so: Round-up articles. Call six or seven experts in a particular industry and ask them all the same question....
Posted in PublicRelationsIdeas on February 9, 2007 04:23 PM
Use the following great tips in order to custom build your publicity and marketing strategy: Paulette Ensign's excellent site at Create a Tips Booklet An informational tips booklet, which you can sell as a product or give away, can be...
Posted in PublicRelationsIdeas on February 9, 2007 06:12 AM
Having a partner help with funding and promoting a product is a great idea. You won’t have to look very far to find great product partners. Here are three ideas to get you started: • Direct competitors. When I started...
Posted in PublicRelationsIdeas on February 8, 2007 06:45 PM
Submit a news release about your book and a sample copy to the many newspapers and magazines throughout the country that publish holiday gift guides, those tabloid-size sections that include holiday gift ideas. The Gift List for Holiday 2002 explains...
Posted in PublicRelationsIdeas on February 8, 2007 07:20 AM
Imagine if you could get Time magazine, CBS News, and USA Today to run stories about your product (or service) - including your Web address and phone number - all without paying one thin dime for advertising space. Imagine no...
Posted in PublicRelationsIdeas on February 7, 2007 08:11 PM
Don't view trade shows only as a chance to schmooze with potential customers, collect boxes of business cards and impress everybody with a glitzy booth. If you do your publicity homework as carefully as you plan your displays, you can...
Posted in PublicRelationsIdeas on February 7, 2007 07:02 AM
Product testing is another way to involve a reporter in a story. If you're seeking publicity for a new product, send the product to a reporter along with an invitation to do a comparison test with other similar products, then...
Posted in PublicRelationsIdeas on February 6, 2007 08:03 PM
Tags: website, media, press, media_room, online_media, online_media_room, website_mistakes Here are some of the most egregious sins a web site can make that confuse, offend and generally turn off visitors, including the media: Home pages with big, clunky photos that cause...
Posted in PublicRelationsIdeas on February 6, 2007 07:54 AM
Most weekdays, pick up the Wall Street Journal and right there on the front page, in the fifth column, you're likely to see a short item about results of a poll or survey. It's likely to warrant no more than...
Posted in PublicRelationsIdeas on February 5, 2007 07:41 PM
If you're just starting your business, send a news release to local newspapers, magazines and trade publications that serve your industry. If you join your local chamber of commerce, ask if they can write a short item about you in...
Posted in PublicRelationsIdeas on February 5, 2007 07:43 AM
Does this sound like you? You can't understand why the business reporter at your local newspaper has quoted your competitor in five separate stories but hasn't called you once. Your company sends out more than two dozen news releases every...
Posted in PublicRelationsIdeas on February 4, 2007 08:34 PM
How would you like a piggyback ride? Well, you can be a kid again by piggybacking your publicity on the Holidays. The Fourth of July. National Garden Week.. Hanukkah. Veterans Day. Public Service Recognition Week. Thomas Edison's Birthday. New Year's...
Posted in PublicRelationsIdeas on February 4, 2007 07:11 AM
Models don't always have to be tall and thin, they can be modeled after your product and made of plastic, foam, etc. There are some important techniques that photographers use to make products look their best in photos. Sometimes it's...
Posted in PublicRelationsIdeas on February 3, 2007 08:15 AM
Instead of spending precious time planning the best way to stuff yourself on Thanksgiving Day, you should be crafting the perfect story pitch to serve to your local beat reporter. While your competitors are crawling over each other at the...
Posted in PublicRelationsIdeas on February 3, 2007 06:28 AM
Pick up any national magazine from the news stand, flip through the pages, and count the number of short articles you see. They can be anything from those little 3-inch fillers, to short quizzes, 400-word "how-to" articles or resource boxes....
Posted in PublicRelationsIdeas on February 2, 2007 04:18 PM
There are many ways to involve a reporter in a story. One newspaper in Ohio where I worked printed a special section one year called "Trading Places." It was a compilation of stories written by reporters who worked at someone...
Posted in PublicRelationsIdeas on February 2, 2007 08:00 AM
Creating products is one of the best ways to ensure an alternative revenue stream. And the quickest, cheapest and easiest way to do it is by teaming up with someone else. Two heads are better than one, the saying goes....
Posted in PublicRelationsIdeas on February 1, 2007 06:41 PM
Submit books and products to the new product review section of newspapers, magazines and trade publications. Rather than trying to get a feature story on your new book, try instead for publicity about the topic. If you can offer advice,...
Posted in PublicRelationsIdeas on February 1, 2007 07:17 AM
1. Get to know reporters. Offer yourself as someone they can call on for background, commentary and story ideas. Call and ask, "How can I help you?" 2. Start your own TV show on your local cable TV company's public...
Posted in PublicRelationsIdeas on January 31, 2007 08:30 AM
Write, post, and do, these are some great ways to market yourself and your business and get the publicity you need and want. So start out right. Post E-zines at Your Web Site If you publish an e-zine, post it...
Posted in PublicRelationsIdeas on January 31, 2007 06:02 AM
Tip sheets are a great way to get publicity, and give the general public a little something too, the following are some tip sheet suggestions: - If you write articles for your web site, you can create a tip sheet...
Posted in PublicRelationsIdeas on January 29, 2007 05:34 PM
Tags: news, media, reporter, publicity, build_image, celebrity_image, name, name_fame, website, website_publicity It's expected that every celebrity should have an interesting web site. You don't have to spend a fortune for it. But the site should convey your celebrity appeal, or...
Posted in PublicRelationsIdeas on January 29, 2007 07:05 AM
If you have interesting ideas that can get your company some free publicity, use them. But, use them right, know who to and where to pitch your ideas. For example, pitch to. Local newspapers. Find out which reporter covers your...
Posted in PublicRelationsIdeas on January 25, 2007 06:44 PM
If the damage is done, don't think all is lost, there is still something you can do. Let's just say that, the story appears in the newspaper and it's wrong. Or one-sided against you. Or downright unfair. So what do...
Posted in PublicRelationsIdeas on January 25, 2007 06:35 AM
The more you can customize your pitch, the greater your chances of getting coverage. If you are the public information officer for a community college, for example, and your story idea is about a new gourmet cooking program at your...
Posted in PublicRelationsIdeas on January 24, 2007 06:07 PM
It's a good idea to write your pitch, practice it and make sure it's less than 30 seconds. If it isn't, edit unnecessary words. Use shorter sentences. When you call, don't read it word for word or it will sound...
Posted in PublicRelationsIdeas on January 24, 2007 05:54 AM
You can turn negative things to positive with contests, you just have to be creative. For example, you can use a clever contest as a great way to correct an error. An author even used a contest to get herself...
Posted in PublicRelationsIdeas on January 23, 2007 05:44 PM
Tips for More Hits: 1. Ask friends and associates what keywords they would use if doing a search for your web site. Then use the top 10 or 15 words at the top of the Web page, in META tag...
Posted in PublicRelationsIdeas on January 23, 2007 07:35 AM
If you'd like to create a tip sheet, here are suggestions to help you along: Limit the tips to one page. Keep tips brief and use a punchy writing style. Consider using alliteration in headlines. Example: "Six...
Posted in PublicRelationsIdeas on January 22, 2007 05:32 PM
For instant credibility, get published everywhere you can. That means writing letters to the editor of your weekly newspaper. How-to articles for trade publications read by your customers. Advice articles for national magazines. Commentary pieces for the Wall Street Journal....
Posted in PublicRelationsIdeas on January 22, 2007 07:01 AM
Strutting your stuff is not a bad thing, it attracts the right people, and helps you retain employees. Here are a few tips on what you can do to promote the good your company has to offer: Publicize alluring...
Posted in PublicRelationsIdeas on January 18, 2007 06:42 PM
Ever worried about interviews because the reporter might have an attitude with you? What would you do if the reporter who came to interview you clearly has a bad attitude, an agenda, or is belligerent and argumentative? Say, you're 10...
Posted in PublicRelationsIdeas on January 18, 2007 06:34 AM
When you email a pitch letter to a reporter or editor, it is essential that you do it right, the following are a few tips on what to do: Offer Expert Sources If you've lined up expert sources who can...
Posted in PublicRelationsIdeas on January 17, 2007 06:05 PM
When the Reporter Asks for Something in Writing This is a good sign, because it shows that they are interested. Write your pitch letter so that it sounds a lot like your "30-Second Pitch." The key difference with a letter...
Posted in PublicRelationsIdeas on January 17, 2007 05:52 AM
The tip sheet's most valuable use is when working with the media because editors are always on the lookout for free advice they can offer to their readers. Often, you can get much more space for free than you could...
Posted in PublicRelationsIdeas on January 16, 2007 05:30 PM
Turn Articles into Tip Sheets A tip sheet is nothing more than a list of 8 to 15 helpful tips that explain how to help people solve a problem, save money, live healthier, be safer, or have more fun. The...
Posted in PublicRelationsIdeas on January 16, 2007 07:16 AM
When you give the press a story, or get interviewed, you may be asked for a photograph, and you want to make sure you have a great one on hand. Here are things to keep in mind before you are...
Posted in PublicRelationsIdeas on January 15, 2007 04:58 PM
If the vast majority of letters on a particular topic seem to all take the same position, your letter will stand out and have a greater chance of being printed if it takes the opposing viewpoint. Don't ask editors to...
Posted in PublicRelationsIdeas on January 15, 2007 07:49 AM
Buying paid ads to find employees is expensive, particularly if you advertise regularly in the "Help Wanted" sections of daily newspapers and trade publications. A story about the merits of working at your company, written by a reporter at a...
Posted in PublicRelationsIdeas on January 11, 2007 05:39 PM
Reporters ask questions, that is their job, but sometimes that can be a problem. You might be wondering: Will the reporter ask the most important questions? Sometimes. But if not, you might pass up the chance to make your key...
Posted in PublicRelationsIdeas on January 11, 2007 06:33 AM
Reporters and editors with whom I have a close association are used to seeing "Story Idea for You" or "Column Idea for You" in the subject line. They know my ideas are usually right on the mark, so I don't...
Posted in PublicRelationsIdeas on January 10, 2007 03:57 PM
After a phone conversation pitching your idea there are some things to do. When the Reporter Likes Your Idea: Ask if they are looking for ideas for photos. Reporters will be impressed that you thought of this, because most news...
Posted in PublicRelationsIdeas on January 10, 2007 06:51 AM
Editors love tip sheets because they're ready-made lists that require no extra work on the part of the reporter. Publications can simply reprint them verbatim. TV stations love them because they provide content for the short bulleted lists that are...
Posted in PublicRelationsIdeas on January 9, 2007 05:28 PM
Recycling publicity is like rolling a snowball downhill and watching it get bigger and bigger. Here is a great way you can recycle publicity: Recycle at Your Web Site Post timely news releases. Post articles that have been...
Posted in PublicRelationsIdeas on January 9, 2007 07:14 AM
To get a quality image you want to be sure to know what the technical requirements are for your electronic photos. Technical Requirements for Electronic Photos Some publications will accept publicity photos in electronic form, but you must make sure...
Posted in PublicRelationsIdeas on January 9, 2007 12:17 AM
There are all kinds of great ideas for capturing the media's attention, even if your company won't be exhibiting at a trade show, or if you're simply attending your industry convention. Visit the Media Room at the trade show or...
Posted in PublicRelationsIdeas on January 8, 2007 11:09 PM
When you create a media kit you have a lot of options for things to put in it. The following are some examples of great options for your personal media kit: Fact sheet. This differs from the narrative history...
Posted in PublicRelationsIdeas on January 8, 2007 04:57 PM
It is essential to make the most of your post event publicity opportunities, so how are you going to keep the media interested in an event after it's over? If it's a major fund-raiser and you raised far more...
Posted in PublicRelationsIdeas on January 8, 2007 09:45 AM
Get free publicity by getting others to talk on your behalf. Don't try to rally support for your cause by encouraging your friends and neighbors to write letters on the same topic you have chosen. Editors despise organized letter-writing campaigns....
Posted in PublicRelationsIdeas on January 8, 2007 07:46 AM
How can you use search engines with your media kits? Definitely search engine optimize them. One of the things we do is, in the address itself we have key words that are important, that draws a lot of people there....
Posted in PublicRelationsIdeas on January 5, 2007 07:56 AM
You can get publicity with honey, better than you can with vinegar. It was the week before Christmas in 1996, when the media were hungry for stories. When the local NBC News affiliate in Milwaukee heard that a local ad...
Posted in PublicRelationsIdeas on January 4, 2007 05:37 PM
What's the best time to begin publicizing an event? I think you should start publicizing an event as soon as you know that it's going to occur. As long as you have all of the pertinent information, the major details-for...
Posted in PublicRelationsIdeas on January 4, 2007 01:07 PM
Misspelled names. Wrong facts. Inaccurate quotes. Don't let it happen to you. Will they misspell my name? You interview with a reporter by phone or in person and want to be sure your name is spelled correctly. Damage control: Reporters...
Posted in PublicRelationsIdeas on January 4, 2007 06:30 AM
Gone are the days when you'd call a reporter, leave a voicemail message, and pray you got a callback. These days, more reporters than ever are relying on e-mail pitches to review story ideas. That's because e-mail is fast and...
Posted in PublicRelationsIdeas on January 3, 2007 05:56 PM
You've got a terrific story idea. You've researched the magazine you're pitching to, and you know that the reporter doesn't mind story pitches over the phone. You dial her number and wait patiently for her to answer. When you hear...
Posted in PublicRelationsIdeas on January 3, 2007 06:49 AM
Making reprints is a great way to keep the publicity ball rolling when you get an article published. How to Use Reprints Use them to train and educate your employees, or your clients. Include them in your handouts...
Posted in PublicRelationsIdeas on January 2, 2007 07:13 AM
Martha Stewart has everything from books to bedsheets. One of the best ways to start creating your own brand and celebrity status, regardless of your industry, is with information products. These include books, audio tapes, video tapes, newsletters, workbooks and...
Posted in PublicRelationsIdeas on January 2, 2007 07:04 AM
Here are some of the main items in a media kit: A folder to hold the materials. If you have money to spend, you can have folders with your company names, address, phone number and web site URL printed...
Posted in PublicRelationsIdeas on January 1, 2007 04:53 PM
Publicity is how you promote yourself and your company. So what if you can't afford to buy a display ad, or even a tiny classified ad? If you're clever, you can use letters to the editor to promote your product...
Posted in PublicRelationsIdeas on January 1, 2007 07:40 AM
How should you write a great press release? A lot of people write a press release the way they want it to appear in the newspaper, and that's dead wrong. The main reason that it's wrong is that if you...
Posted in PublicRelationsIdeas on January 1, 2007 07:09 AM
There have been some really clever contests in the past that have resulted in some wonderful publicity for the companies that offered them. For example, To celebrate its 100th anniversary three years ago, OshKosh B'Gosh launched a six-month nationwide search...
Posted in PublicRelationsIdeas on December 29, 2006 05:46 PM
People love contests. So do the media. They're fun. They provide an aura of suspense. And they're one of the best ways to get publicity for your company without having to spend money on a paid ad. Choosing a clever...
Posted in PublicRelationsIdeas on December 28, 2006 05:42 PM
The following are some ideas for getting media attention: List company experts at your site and invite the media to call on them for commentary, background and story ideas. Include a "Media Room" at your site. For an...
Posted in PublicRelationsIdeas on December 28, 2006 07:38 AM
Getting people to your site initially is important, but getting them back to it again and again is how you make money and boost sales. The following are some great tips for getting people to your site: Publish an...
Posted in PublicRelationsIdeas on December 27, 2006 05:39 PM
People will spend both money and time on your website if it is easy to use and navigate. Don't ask the customer to provide too much information about themselves or they will bail out before buying. Offer a...
Posted in PublicRelationsIdeas on December 26, 2006 05:41 PM
If You're Doing Broadcast Interviews you can reward yourself with tons of free publicity by recycling and reusing the interview. When you do a radio or TV interview, ask the host or producer off the air, "Who else do...
Posted in PublicRelationsIdeas on December 26, 2006 04:10 PM
Never be satisfied with just one publicity "hit." Always try to turn one hit into several by recycling. When you do a radio or TV interview, ask the host or producer off the air, "Who else do you know...
Posted in PublicRelationsIdeas on December 26, 2006 07:07 AM
Here are tips to help you sponsor a great contest with maximum publicity potential. Make your contest easy to enter. Let people enter at your web site. If you have a retail store, print ballots and post them...
Posted in PublicRelationsIdeas on December 25, 2006 07:47 PM
A media kit is a folder of information that will help reporters write an accurate story. It should include whatever facts you want them to know about. Contents can include-among other things-a history of your company, professional profiles of key...
Posted in PublicRelationsIdeas on December 25, 2006 04:51 PM
Letters to the editor are one of the fastest, easiest and least time-consuming ways to catch the media's attention and spread your message to the greatest number of people possible. Unlike news stories that are written by reporters, letters allow...
Posted in PublicRelationsIdeas on December 25, 2006 07:34 AM
In a crisis it is important to have your updated media list in multiple locations and formats because, depending on the emergency, you may not have access to your computer or regular files. It is often a good idea to...
Posted in PublicRelationsIdeas on December 21, 2006 07:42 AM
Headline writing is an art. Spend some time really thinking about it, maybe even running your final headline by a few people, to get their impression. It’s worth it. A couple of tips—keep it short. Make sure you use your...
Posted in PublicRelationsIdeas on October 15, 2006 11:24 AM
If you’ve written a book, you probably have spent many months toiling over the book proposal, negotiating with the publisher, writing the book, rewriting it, preparing your marketing materials and determining how to sell it. If you’re self-published, you’ve probably...
Posted in PublicRelationsIdeas on October 9, 2006 10:27 AM
When writing your bio box, you need to keep it short. Make it no more than three or four lines. Otherwise, you run the risk of the most important piece of contact information getting chopped off. You absolutely want to...
Posted in PublicRelationsIdeas on October 7, 2006 11:22 AM
When you ask your top publicist candidate or candidates for references, also ask for the contact information for any client that fired them before a project was completed. You want to know if it was because the client was unhappy...
Posted in PublicRelationsIdeas on October 3, 2006 10:25 AM
Let’s say you’re a crisis communications consultant. You wrote a chapter in a book on the “Ten C’s of Good Crisis Communication” and now your writing an online article. You only have time in 600-800 words in your article, so...
Posted in PublicRelationsIdeas on October 1, 2006 11:20 AM
Say you’re in the midst of writing a book, and would like to include quotes from other people, like from other authors, or maybe just other well-known people, at the beginning of each chapter to present the theme of the...
Posted in PublicRelationsIdeas on September 30, 2006 09:58 AM
Disciplined follow-up. If your interview process is slower than you had hoped, and they don’t hear from you for a week or two, do they follow up with you to see where the project stands—and do so without being a...
Posted in PublicRelationsIdeas on September 27, 2006 10:23 AM
Letters of agreement are common occurrences when ironing out negotiations between you and a journal that wants to publish your article. It’s often better for someone who’s not in the law department to right the letter of understanding. Simply because...
Posted in PublicRelationsIdeas on September 24, 2006 09:56 AM
This is a little different from what most people are taught in terms of effective public relations. When submitting an article to a portal, you should never follow up. You should always follow up with the print media, after you...
Posted in PublicRelationsIdeas on September 23, 2006 11:17 AM
If you like what you hear after the initial phone call, and you ask the candidate publicist to submit a written proposal, be ready to respond to this question which every smart publicist should ask: “Who, other than you, will...
Posted in PublicRelationsIdeas on September 21, 2006 10:22 AM
If you reprint, or you link, to something where infringement is taking place, and you have contributed to it down the line in some way, this is copyright infringement. It can be dangerous and devastating to your credibility as an...
Posted in PublicRelationsIdeas on September 19, 2006 09:52 AM
And smiling reporters pick up your stories more often. When you find that you do get a really good hit from a reporter, send them a thank you note. Make it handwritten. This is not only good manners, but does...
Posted in PublicRelationsIdeas on September 17, 2006 10:24 AM
Selling information online is a tricky business. You have to offer the information in as many different mediums as possible because you don’t know what resources your customers have access to or what they are willing to buy into. However,...
Posted in PublicRelationsIdeas on September 16, 2006 11:13 AM
Ask them to send you their standard marketing materials and any price sheets on retainer or contract relationships. Publicists who charge strictly by the project won’t have price sheets, however. Find out if they have experience with placements in media...
Posted in PublicRelationsIdeas on September 14, 2006 10:20 AM
If you are an expert in your field and you want to reprint an article that you’re quoted in, or an article written about you, it’s natural to want copies of them. Those are wonderful credibility enhancing mechanisms. But you...
Posted in PublicRelationsIdeas on September 13, 2006 09:50 AM
Pitch letters must be short, snappy, and to the point. A big mistake is making your pitch letter too long. Of course, you’re dealing with a lot of information in a very small space—the headline and the first four lines....
Posted in PublicRelationsIdeas on September 11, 2006 09:22 AM
1. Assess whether you have anything of value to say – if you don’t really have anything to add to your industry or your customers, it’s probably not too wise to go out and create another blog. 2. Decide whether...
Posted in PublicRelationsIdeas on September 9, 2006 10:23 AM
You want to make sure you’re not burning or yelling at your reader when your’re writing online articles. You have to be careful. There is nothing wrong if you wanted to capitalize your subhead, but as most of you know,...
Posted in PublicRelationsIdeas on September 8, 2006 11:10 AM
Reprint rights are the non-exclusive rights that you give to a print publication—a newspaper or a magazine—to publish your manuscript after it’s already appeared in another publication. First rights, sometimes called first North American serial rights, are offered to the...
Posted in PublicRelationsIdeas on September 7, 2006 09:19 AM
Share with publicists you talk to—right up front and as soon as you meet them—what you expect to achieve from publicity. Also give them a range of how much you can afford. This will save a lot of time. Good...
Posted in PublicRelationsIdeas on September 6, 2006 10:18 AM
Most blogging packages come with a feature called RSS, which is a huge reason why businesses should have blogs. The acronym RSS has two purported meanings. The one that seems most useful is “Really Simple Syndication.” Syndication essentially means that...
Posted in PublicRelationsIdeas on September 4, 2006 09:16 AM
The biggest error in writing a pitch letter is not getting to the point in the first two lines. What are you writing about? You get to the point when you’re talking to people you like and know. You’ve got...
Posted in PublicRelationsIdeas on September 3, 2006 08:20 AM
You want to write somewhere between 600-800 words, certainly no more than 900, and no less than 500 when writing for online portals. Keep in mind this is an online strategy. People like short, quick information. If it’s too short,...
Posted in PublicRelationsIdeas on September 2, 2006 11:09 AM
When it comes to offering an article for free to a publication, it is possible for you to maintain copyright. You own the copyright in the article. The publication owns the copyright in the completed version. Most magazines are registered...
Posted in PublicRelationsIdeas on September 1, 2006 09:16 AM
If the very thought of talking to reporters and editors or appearing on a radio show frightens you, hire a good media coach. A media coach will give you all the training you need to feel comfortable during print and...
Posted in PublicRelationsIdeas on August 31, 2006 10:16 AM
1. Write with a voice. Does everyone in your industry write like a bunch of lawyers or academicians? Does everyone carefully pussyfoot around, never calling a spade a spade? If so, step up and become the person who does things...
Posted in PublicRelationsIdeas on August 30, 2006 01:13 PM
Journalists love a person who makes their job easier. As a PR person, that should be one of your main goals, as journalists are more likely to grab a story where all the legwork is already done. In your pitch...
Posted in PublicRelationsIdeas on August 29, 2006 10:18 AM
While planning your news conference, write down the goals you need to accomplish. For example, are you calling a news conference to refute criticism by one of your competitors? Are you trying to rally public support for an unpopular project...
Posted in PublicRelationsIdeas on August 29, 2006 07:29 AM
Finally, you blog’s all setup and ready to go. Now it’s time to start blogging! But, a key question remains...What do I say? Here are a number of suggestions that have created successful results on business blogs. Write about what...
Posted in PublicRelationsIdeas on August 26, 2006 10:10 AM
A portal is the key tool that you’re going to use to start submitting your articles online. Essentially, it’s a centralized website that specializes in receiving expert articles, and then distributing the articles around the Internet. Portals do this in...
Posted in PublicRelationsIdeas on August 25, 2006 10:29 AM
It’s generally known that reporters hate follow-up calls to news releases and pitch letters. That’s true, but only if you call and say, “Did you get my letter?” The answer is, invariably, “yes” but unless you offer something else—dangling carrots,...
Posted in PublicRelationsIdeas on August 24, 2006 09:16 AM
Certain situations lend themselves, even to the point of requiring, to hiring a publicist. Some of these situations are: You are familiar with the basics of how to get local publicity, but you want to take your campaign to the...
Posted in PublicRelationsIdeas on August 23, 2006 10:01 AM
Copyright law is a vehicle that protects the creators of original works. You can’t copyright a title, an idea or a fact. But you can copyright any other tangible, fixed, creative expression. It’s the creative expression of the ideas or...
Posted in PublicRelationsIdeas on August 22, 2006 09:11 AM
At the end of a news conference, it is common courtesy to open your panel of experts up to questions from the press. This can be terrifying and spin madly out of control if not done properly. The moderator should...
Posted in PublicRelationsIdeas on August 21, 2006 06:46 AM
Perhaps the one thing that can make or break your company website or online Media Room is hard-to-find addresses, phone and fax numbers and e-mail addresses. Don’t hide this information under a “Contact Us” key. Post it right out there...
Posted in PublicRelationsIdeas on August 20, 2006 10:23 AM
Most blogging software allows you to format a navigation area around the actual blog content with your own links, graphics, and marketing materials. There are several key elements that every business blog should include in their navigation section: Links into...
Posted in PublicRelationsIdeas on August 19, 2006 08:59 AM
Email is a very intimate kind of a medium. And it’s perfectly acceptable to be personable and chatty. Try to take a formal business letter and put it into an email is nonsensical at this point. Emailed pitch letters are...
Posted in PublicRelationsIdeas on August 18, 2006 07:14 AM
Regularly scan the headlines on the front of the major magazines while they are waiting in line at the grocery store. Start compiling a list of the ones that catch your attention. Then when you need a headline for a...
Posted in PublicRelationsIdeas on August 17, 2006 08:55 AM
1. Don’t bury your press releases where no one can find them. If you’re going to have press releases at your website, make sure that there’s some way to find them from the home page. 2. Post your press releases...
Posted in PublicRelationsIdeas on August 16, 2006 10:31 AM
One or two people speaking on behalf of the organization that is calling the news conference is ideal. Many more than that, and it becomes too confusing. The media will usually want to hear from people at the top. So...
Posted in PublicRelationsIdeas on August 15, 2006 09:37 AM
As you probably know by now, on the web, if you build it, they won’t come. You’ve got to promote anything you do on the web to generate traffic to your blog. We recommend the following steps to promote your...
Posted in PublicRelationsIdeas on August 14, 2006 10:19 AM
One of the core elements of the blogging world is the tradition of bloggers commenting on and linking to other people’s blog posts. Indeed, if you look at many of the top blogs out there, you will see that the...
Posted in PublicRelationsIdeas on August 14, 2006 07:20 AM
Before you build your online Media Kit, think about what you want to accomplish. Your Number One goal should be to include anything that will make a journalist’s job easier and faster. Provide lots of free information, including articles and...
Posted in PublicRelationsIdeas on August 13, 2006 09:19 AM
Some experts say that new releases have seen their day. There are, of course, situations where you need to use them, but they’re getting to be few and far between. Especially when thinking about the fact that most of us...
Posted in PublicRelationsIdeas on August 12, 2006 06:04 AM
Blogs don’t have to be public. They can be on intranets, behind firewalls, and/or password protected. This, plus their ease of use, makes them a great source for internal communications, project tracking, issue resolution, etc. Here are a few ideas:...
Posted in PublicRelationsIdeas on August 11, 2006 08:55 AM
Many people are online and using search engines to find the information they urgently want to find. If you can put information on the Internet that is designed to catch the attention of potential customers, then you can do that...
Posted in PublicRelationsIdeas on August 10, 2006 09:29 AM
Editors toss the best news release into the trash if the headline is flat, dull or lifeless. Your article is likely to be forgotten, too, if the editor can’t figure out from the headline why readers should care about what...
Posted in PublicRelationsIdeas on August 9, 2006 08:51 AM
The news conference can serve you, the news-maker, very well if it is used sparingly and staged correctly. When you’re at the center of a bad news story. Your product gets recalled. Your competitor files a multi-million dollar lawsuit against...
Posted in PublicRelationsIdeas on August 8, 2006 10:33 AM
Just as you create a paper media kit, create an electronic media kit right at your web site under a button called “Media Room” or “Press Center.” This is the place reporters can stop if they need background or story...
Posted in PublicRelationsIdeas on August 7, 2006 07:15 AM
Making a good impression is important when pitching your press release to media outlets. Over-extravagance, however, can produce the wrong impression. Try to avoid these mistakes: -Wasting money on expensive, ostentatious “packaging” for your news releases, such as a release...
Posted in PublicRelationsIdeas on August 6, 2006 12:12 PM
Did you know certain times of year, you are almost guaranteed to get your story on the air? You just need to understand the schedule of television and sweeps periods. Sweeps periods are crucial months for TV stations. Stations beef...
Posted in PublicRelationsIdeas on August 5, 2006 08:59 AM
Blogs are an incredibly easy and inexpensive way to publish on the web. The following points illustrate how blogging technology can help your business: -Blogs are a great way to get your site noticed by the search engines - search...
Posted in PublicRelationsIdeas on August 4, 2006 07:51 AM
Absolutely. Media people hate getting attachments. Do not send attached files until you have permission to do so. You want to send an ordinary, plain old email. No fancy HTML stuff in it. No attached files. If you’re a reporter...
Posted in PublicRelationsIdeas on August 3, 2006 07:27 AM
If appropriate, consider a “tips list” to accompany your news release. For example, if the release is about your tips booklet on “51 Ways to Make Moving Day a Breeze” attach a separate sheet with 7 tips taken directly from...
Posted in PublicRelationsIdeas on August 2, 2006 10:08 AM
Wardrobe has changed a great deal in television. It used to be the suit was the only way to go. Today’s wardrobes are far more casual and relaxed. The key to dressing for your interview is dress for your image....
Posted in PublicRelationsIdeas on August 1, 2006 07:52 AM
The best way to contact them is to send a fax to the assignment editor with their name on it so it’ll get set on their desk, because that’s literally what they do. So as they rush in and rush...
Posted in PublicRelationsIdeas on July 31, 2006 10:55 AM
When writing a news release, keep in mind these common mistakes: -Don’t forget to answer the questions who, what, where, when, why and how in the first two paragraphs. -Don’t use anonymous quotes. Attribute the quote to someone and mention...
Posted in PublicRelationsIdeas on July 30, 2006 12:06 PM
Poor-quality electronic photos, whether on your company website or in your online Media Kit generally turn off visitors, especially the media. You can post images to the web the 72dpi format that most web-based image files are set at. However,...
Posted in PublicRelationsIdeas on July 28, 2006 01:11 PM
So you’ve sent in your news release and you want to follow up. How can you do this without being an annoyance? Never follow up with a phone call to ask, “Did you get my news release?” or “Do you...
Posted in PublicRelationsIdeas on July 27, 2006 12:10 PM
What is the number one thing you can do to be a talk show host’s dream date? Be compelling. If you are not compelling, you are boring, and you’ll never be invited back. To be compelling, you have to create...
Posted in PublicRelationsIdeas on July 26, 2006 06:49 AM
The headline is the most important part of the news release and should immediately convey why the news is important. The headline you write most likely will not be printed. However, the headline flags the editor to the importance of...
Posted in PublicRelationsIdeas on July 25, 2006 09:04 AM
1. Use themes. You see them all the time. Tax time is a theme. Heat waves are a theme. Christmas shopping is a theme. School starting, getting ready for school, outdoor safety are all themes. Piggyback off themes, because that’s...
Posted in PublicRelationsIdeas on July 24, 2006 08:52 AM
Whatever you do, don’t call and tell reporters you want publicity for your start-up company. Instead, explain how your company helps people solve a particular problem. How does your product or service fill a need? Talk about the problems you...
Posted in PublicRelationsIdeas on July 23, 2006 10:23 AM
There’s a trend that has swept the online world, which is only now becoming visible to most businesses. It’s called blogging. A blog (short for weblog) is essentially a program that allows the user to log into a form, type...
Posted in PublicRelationsIdeas on July 22, 2006 08:46 AM
It’s always better to send a pitch letter than a standardized press release. However, that’s not always going to be possible because sometimes there are just too many media outlets that you want to contact. The best pitch letters are...
Posted in PublicRelationsIdeas on July 21, 2006 08:23 AM
-Email pitches must be very, very short. Absolutely no more than one screen of copy. Reporters should not have to scroll to get to the meat of the story idea you’re pitching, they may not have that kind of time....
Posted in PublicRelationsIdeas on July 20, 2006 09:21 AM
It happens all the time. The most intelligent and colorful person blanks out when the camera starts to role because they suddenly realize every word is going to be scrutinized, and people are looking just at them. Suddenly they realize...
Posted in PublicRelationsIdeas on July 19, 2006 09:47 AM
When preparing for a news release, it is best to do some homework first: Identify media outlets that need the information you are sending. If you are not familiar with the publication or broadcast outlet, call and ask if they...
Posted in PublicRelationsIdeas on July 18, 2006 10:01 AM
The best way to reach reporters is to let them know you’re on their side. Simply stated, when you help people, they help you. You want to do everything you can to make their life easy. Offer story ideas, first...
Posted in PublicRelationsIdeas on July 17, 2006 09:49 AM
Let’s say that you’ve been on TV and you’ve had a great experience. The interview went great, the host was just wonderful. What do you do afterward? Write a note to their boss, and copy it to the host. Don’t...
Posted in PublicRelationsIdeas on July 16, 2006 10:54 AM
A great tip for pitching is to offer reporters other sources and contact information like names of other people who they can call or email and use as sources for the story you are pitching. Why? Reporters are under increasing...
Posted in PublicRelationsIdeas on July 15, 2006 07:19 AM
1. Using a delivery service or a newswire. Four services that are very reputable are the following: PR Newswire, Business Wire, E-Releases, and PressReleaseNetwork.com. They have up-to-date lists of media and they get your stuff out when they say they’re...
Posted in PublicRelationsIdeas on July 14, 2006 10:20 AM
Is it better to pitch an editor because they’re higher on the totem pole? No. The best rule of thumb is if you’re going to be pitching somebody, pitch as low as you possibly can. Find out who the beat...
Posted in PublicRelationsIdeas on July 13, 2006 10:17 AM
Competition is fierce among guests who want to get onto TV talk shows. How do you determine what those topics you should be talking about, before you start pitching ideas to a particular show? Subscribe to USA Today. Every producer...
Posted in PublicRelationsIdeas on July 12, 2006 10:44 AM
There are two key reasons to send a news release. First, you can announce routine information such as a promotion or a special event. Second, you can attract the media’s attention and give them enough information about a story—results of...
Posted in PublicRelationsIdeas on July 11, 2006 08:32 AM
When pitching a story, it’s important to know who is in charge. TV stations have what’s called a “Queen Bee.” This is someone in the newsroom who knows everything that’s going on, who everyone runs to, who has all the...
Posted in PublicRelationsIdeas on July 10, 2006 01:45 PM
Ensure your pitch won’t fall on deaf ears - try these tips when you are pitching your story to a reporter: - Create the pitch before you pick up the telephone. In other words, sit down in front of your...
Posted in PublicRelationsIdeas on July 9, 2006 08:14 AM
In most cases, you’re going to have a pretty good idea of which publications the people who you sell to read. But you'd be surprised at all the publications that are out there that you may not have thought of....
Posted in PublicRelationsIdeas on July 5, 2006 08:27 AM
There are so many different ways you can use reprints. Here are 5 ways to use yours. 1. Use reprints when you’re pitching editors at larger publications. You can send them along with your pitch letters. 2. You can take...
Posted in PublicRelationsIdeas on July 4, 2006 07:12 AM
So your article has been printed and you are absolutely delighted. There are some things that you need to do with follow-up that are very important to making sure you get the biggest bang for the buck. • Send a...
Posted in PublicRelationsIdeas on July 3, 2006 04:04 PM
Before you write an article, it’s a good idea to simply query the editor of the publication that you want to get into to see if they’re even interested in your article. Who do you query at a publication? Aim...
Posted in PublicRelationsIdeas on July 1, 2006 04:01 PM
How do you choose a snappy title for your how-to article that will command the attention of editors and readers? A great way to is to steal great headlines by going to the supermarket, or any place where they sell...
Posted in PublicRelationsIdeas on June 27, 2006 01:55 PM
Here are 12 different things you can do with a blog to build business: 1. Community building – create a blog that presents a wide variety of information of interest to your customers, both about your company, your industry, your...
Posted in PublicRelationsIdeas on June 12, 2006 11:13 AM
If you’re clever, you can use letters to the editor to promote your product or service - for FREE. One way to do this is to weave information about whatever you are selling into a letter that states a strong...
Posted in PublicRelationsIdeas on May 17, 2006 05:47 PM
Should I comment? A print or broadcast reporter calls asking you to comment on a sensitive story. You’re not sure if you want to get involved, but you know its rarely appropriate to say “No comment.” Damage control: Find out...
Posted in PublicRelationsIdeas on April 21, 2006 04:25 PM
Weather stories are big news, particularly when a celebrity or well-known public figure is adversely affected. When the weather is bad or unusual, be aware of opportunities to be interviewed or to pass along helpful tips to the media. People...
Posted in PublicRelationsIdeas on April 19, 2006 09:27 PM
A quick look at the statistics that describe those who read in-flight magazines should convince you that these publications, often with high circulations, can be vital to your publicity campaigns: · Many are Frequent Flyers, among the most educated and...
Posted in PublicRelationsIdeas on April 6, 2006 04:21 PM
How many words should articles contain when you are writing them to be submitted to online article directories? You want to write somewhere between 600-800 words, certainly no more than 900, and no less than 500. Keep in mind this...
Posted in PublicRelationsIdeas on March 30, 2006 03:58 PM
Many people who set out to write a press release have a basic misunderstanding of their objective. They dutifully slave over a release, choosing the exact words to best tell their story in a single page. Unfortunately, even if their...
Posted in PublicRelationsIdeas on March 22, 2006 05:08 PM
All companies deal with a crisis or two. The definition of a crisis is something that happens out of your control, but that doesn't mean you can't prepare for it. One of the most ingenious ways to prepare for a...
Posted in PublicRelationsIdeas on March 15, 2006 08:31 AM
When you're in a negative situation, how do you make people believe you and your side of the story? Obviously, trust is extremely important in relationships, including business relationships. When rumors abound, no one will believe the truth unless they...
Posted in PublicRelationsIdeas on March 13, 2006 07:42 PM
When you come across a negative rumor about your company on the web, your first inclination may be to send out a news release stating the truth. Don't do this, because it will only give the rumor power. People who...
Posted in PublicRelationsIdeas on March 10, 2006 08:02 AM
If you research your company online, you're apt to find some negative comments about the company or its services. To see an example of the Internet's power to influence large groups of people, visit http://www.crankycustomer.com/. This site is a great...
Posted in PublicRelationsIdeas on March 9, 2006 07:30 AM
Much to the dismay of many companies, the best weapon in a business crisis cannot be prepared in a hurry. Instead, it must be figured out in advance, hopefully before you have to deal with a crisis. This amazing tool...
Posted in PublicRelationsIdeas on March 8, 2006 12:46 PM
Presenting an idea to a producer involves one very important thing: the pitch. Although difficult, landing the pitch is the best step you can take to getting booked, especially on a morning or early show. Make sure you keep your...
Posted in PublicRelationsIdeas on March 8, 2006 07:17 AM
For a small business in a local community, the opinion page of your newspaper is an incredible opportunity. It’s easy to get publicity by commenting on a feature or article. However, understand that you don’t want to give yourself a...
Posted in PublicRelationsIdeas on March 7, 2006 07:45 AM
Bet you didn’t know that there’s a method to journalism madness. Many, if not all, reporters read a directory called Chase's Calendar of Events. It has more than 14,000 events listed that range from Secretary Appreciation Day to Library Lover’s...
Posted in PublicRelationsIdeas on March 4, 2006 10:56 PM
To a publicist, knowing your media before your pitch it is a no-brainer. As someone trying to get publicity yourself, make sure you take that professionalism to your own level: watch or listen to the show you’re hoping to pitch....
Posted in PublicRelationsIdeas on March 1, 2006 07:45 AM
For a small business, the local media is one of your biggest chances for publicity. It's important that you build relationships with the reporters there, because so much of this career is about connections and who you know. You are...
Posted in PublicRelationsIdeas on February 28, 2006 07:45 AM
Planning an event budget is almost as important as planning the event itself. You need to make sure you are making a decent profit for the amount of time and work you're putting into this event. If you plan a...
Posted in PublicRelationsIdeas on February 23, 2006 07:34 AM
The truth is, Public Relations is about long-term relationships. Quite often PR does not make the phone ring today, or even tomorrow, but you're always building. You're building relationships with people who will help you when the time is right....
Posted in PublicRelationsIdeas on February 22, 2006 07:45 AM
All of us know that committees are key to successful even planning. However, everyone is probably also acquainted with the frustration and miscommunication that accompanies these groups. When you're in charge of the event, it's important to try to delegate....
Posted in PublicRelationsIdeas on February 21, 2006 07:33 AM
The most important resource you can have in event-planning is people power. Do you have enough staff? How about volunteers? Events take a lot of work, and even the best people burn out on the job. Make sure you have...
Posted in PublicRelationsIdeas on February 20, 2006 07:31 AM
Since this is the season when people start planning major summer and fall events, we'll be posting event planning tips for the next several days. Choosing your date and day of the week is a very important part in planning...
Posted in PublicRelationsIdeas on February 19, 2006 07:27 AM
Don't forget to prepare for a pre-interview! Producers use pre-interviews as the deciding factor whether or not to book you or your client. This interview is usually done over the phone, between you or your client and the producer. It's...
Posted in PublicRelationsIdeas on February 18, 2006 07:13 PM
When a journalist comes calling, you should not be coy and or evasive about the truth. If you're embarrassed or unwilling to talk about your business' problem, you're closing off a wonderful opportunity to get free publicity for yourself. Of...
Posted in PublicRelationsIdeas on February 17, 2006 10:22 PM
When planning an event, it is critical to determine the purpose of your event. What do you want to accomplish? Is it a fundraiser? Are you looking for new customers? Are you trying to build your image? Determining the purpose...
Posted in PublicRelationsIdeas on February 14, 2006 10:16 PM
One great way to get more clients and publicity is to do a survey. Now, a survey does not have to be something that is scientifically valid. It can be just asking usually anything over 100 people a simple question,...
Posted in PublicRelationsIdeas on February 6, 2006 10:18 PM
How do you know which topics to pitch to a particular TV show? Read the newspaper! Almost all producers use the USAToday to keep up on the news and current issues in the nation. If you read that same information,...
Posted in PublicRelationsIdeas on February 1, 2006 10:41 PM
For some reason, most of us naturally drop into long drawn out story pitches, somehow thinking that something in our diatribe will attract the reporter's attention. In reality, the exact opposite is true. The best story pitches are short and...
Posted in PublicRelationsIdeas on January 26, 2006 09:21 PM
Briefs are very short articles you can use to build your publicity. Why spend your time writing briefs? - They fill odd-size holes on a page, and they can sometimes stand alone. If you offer a 75-word list, it stands...
Posted in PublicRelationsIdeas on January 23, 2006 10:35 PM
One of the toughest things for many business bloggers is to think of things to write about. Here's a great technique that helps to generate ideas that are guaranteed to be of interest to your audience. First, I believe that...
Posted in PublicRelationsIdeas on January 20, 2006 05:37 PM
So what do you do if you make a pitch to a Morning Show, and they give you the ambivalent "we'll get back to you?" Although this can be frustrating, there are two things to remember: first, producers really are...
Posted in PublicRelationsIdeas on January 18, 2006 11:52 PM
You've sent out a press release or story pitch and now it's time to follow up. You dial the reporter's number, and get sent to voicemail. Should you just hang up or should you leave a message? Especially if it's...
Posted in PublicRelationsIdeas on January 17, 2006 09:27 PM
What's the best way to send a press release? E-mail? Fax? Or regular snail-mail? For immediate attention fax is best. If you're doing a local publicity campaign, you can do that campaign for pennies - just the cost of your...
Posted in PublicRelationsIdeas on January 16, 2006 08:26 PM
If the headline doesn't do its job, the rest of the press release is worthless. The job of the headline is to force the reporter to keep on reading. Don't be worried about be overly creative. What you need are...
Posted in PublicRelationsIdeas on January 14, 2006 04:01 PM
Just as each different type of media outlet (radio, TV, newspapers, magazines) communicates their stories in different ways, each has a different set of needs for information in a media kit. Tailoring your media kit to fit their needs not...
Posted in PublicRelationsIdeas on January 13, 2006 03:24 PM
Why is drive-time radio so valuable to somebody's publicity campaign and why should you try to get onto it? There are probably more than a dozen reasons why it's important for you to actively pitch your story to drive-time radio...
Posted in PublicRelationsIdeas on January 12, 2006 10:46 AM
One key to getting on your local TV news is to pitch your stories to the right people. Here's how most TV newsrooms are organized, and who is best for you to pitch: Everyone goes to the "Queen Bee," that...
Posted in PublicRelationsIdeas on January 11, 2006 09:44 PM