What's a common reason people don't get on a talk show? Well, will you try to turn their show into a commercial? Even though a producers knows it's tit for tat - that you're promoting something and they are the vehicle, at the same time they want to know that you know how to deliver an incredible show. This first interview is not the time to discuss your product, service, or cause. In fact, former Oprah producers Molly Allen and Melinda Morrison say that Oprah producers may automatically disqualify you if you dare mention your wares. NEVER NEVER NEVER say "In my book" even once in pre-interview - they'll notice it and make a mental black-mark. Just give them the information.

It's understood that they will do what is necessary to get your book, product, service or company mentioned. Once you've been confirmed as a guest, you can gracefully suggest ways to incorporate whatever you're promoting into the show. Producers will be prepared to show your book or product, put up a chyron (information on the screen that tells your title, web site etc.), use b-roll (background footage filmed before the show), create stills of your products and the like. While they don't want you to be an obnoxious promoter type, they are looking for experience. But that doesn't mean you've been on a national talk show before. It means that you understand how to handle yourself.

For more great tips on how to make sure that you're the one being interviewed on a TV talk show, read "Secrets to Get TV Talk Show Hosts to Book You As Their Guest."