A great way to get publicity for yourself as a professional speaker or trainer is to make strategic media allies. The following are some ways to do so:

Syndicated columnists can be found in "Editor & Publisher's Directory of Syndicated Services" which can be purchased for $8.50 by calling 888-612-7095 or by visiting http://www.editorandpublisher.com/store/syndicat.htm
Call local radio and TV talk show hosts and invite them to call on you when other guests cancel. They will be thankful you offered.

Contact your trade association and ask them to refer reporters to you. Many reporters who don't know where to find sources start by calling trade associations.

For more tips on how to make strategic allies, and better publicize yourself as a professional speaker see Special Report #21 "67 Clever Publicity Tips for Professional Speakers and Trainers."