One great way to get more clients and publicity is to do a survey.

Now, a survey does not have to be something that is scientifically valid. It can be just asking usually anything over 100 people a simple question, and tallying the results. If the results are interesting and newsworthy, you can present it in an interesting and newsworthy way to get publicity for you.

You could survey a particular industry about how many of these companies actually got media coverage in the last year, or how many of them have a crisis communication plan in place. Of course, the responses need to be anonymous.

But then, you can put together a press release saying that, "Only 28.9% of a selection of companies in the local area actually have a plan about what to do if a crisis hits their company.""

That gives you an opportunity to talk about why this is so important.

Submit your results in a press release to the local media. Write them up as a fact sheet and send them out as direct mail to prime potential contacts. Them them into your media kit. Add them to your website. Distribute copies at the Chamber of Commerce meetings. Do whatever it takes to get them out.

Surveys give you two advantages - first, they're more newsworthy, so they're more likely to get you press. Second, presumably you will have chosen as a topic for your survey something which you have expertise in solving - this helps to set you up in your potential clients' minds as a potential source to help them resolve this issue.

This is just one of 24 tips to be found in 24 Ways To Attract Clients To Your P.R. Practice