Don't forget post-special event publicity!
It is essential to make the most of your post event publicity opportunities, so how are you going to keep the media interested in an event after it's over?
If it's a major fund-raiser and you raised far more money than you had hoped, provide a bar chart showing the difference between this year's proceeds and those of past years.
Keep in mind photo opportunities. If the proceeds are going toward the purchase of new hospital equipment, perhaps your newspaper might want to photograph someone using the new equipment when it arrives.
For more ideas and tips about how to best get post event publicity, see Special Report #10 "Powerful Publicity Tips for Your Fund-Raiser or Special Event"
