A great way to get in the public eye as a public speaker is to not just speak, but also write. Write articles and try and get them published in local papers. The following are some tips to get it done:

Become thoroughly familiar with a publication before you pitch ideas to the editor. Pay attention to different sections and departments of magazines, newspapers and newsletters.

After you are familiar with the publication, query editors about writing articles for them, and be ready to suggest three or four ideas that would fit well in their publication. If they don't like your ideas, ask if there's something specific they would like you to write about.

If you're trying to book a speaking engagement before a particular trade group or within a certain industry, try to get an article or several articles placed in that industry's publication. Then send a reprint of the article along with your query letter to the meeting planner. This will give you additional credibility.

For more great publicity tips, and tips on how to get articles written about you and by you in print, see Special Report #21 "67 Clever Publicity Tips for Professional Speakers and Trainers."