Don't let budgetary concerns keep you from preparing a crisis communication plan for your company.

Most managers, especially in today's economy, are very concerned about the numbers and how any major initiative or occurrence is going to affect their respective budgets. You probably have a budget to manage too. If you have the luxury, perhaps there is a line item in your budget for creating your crisis communications plan. If not, you may want to put some money into next year's budget to do so. Don't hesitate to mention to the manager that you and your department are absorbing the cost if this objection should arise. If you are with a non-profit, you will probably need to obtain board approval for any new spending. Present them with an estimated budget along with a business case for developing the plan.

Don't let costs become a major factor in the argument. In most cases, a crisis communications plan requires no "hard" cash outlays, just the time of those involved in its creation.

In Crisis Communication Planning: Organizing and Completing a Plan That Works, Don. K. Crowther provides valuable solutions and tools for creating a crisis communication plan.
http://101publicrelations.com/crisis-communication.html?utm_source=prideas&utm_content=crisis_communications