Opinions differ on exactly when to send a press kit. I'm a big believer in not wasting time and money on unsolicited kits. Instead, fax or mail your one-sheet to talk show producers. If they are interested, they will contact you for more information. Joe Sabah, author of the book "How to Get on radio Talk shows All Across America Without Leaving Your Home or Office," uses a giant gold postcard instead of a one-sheet.

"This 5 ½-by-8 ½ postcard works," Joe said. "I've kept track of results. I got a 6 percent return, which means that out of every 100 Giant Gold postcards, I mail out to radio stations, six stations call me."

Before mailing or faxing your one-sheet, you must be absolutely certain that the person whose name you have as a contact is correct. It's a good idea to call the radio station to make sure they still work there, get the correct spelling of their name, the correct address and find out whether they prefer that your information be sent via fax or snail-mail.

For more press kit tips for getting on a radio talk show see Special Report 28 "How to Get Booked on Radio Talk Shows, Give a Great Interview and Get Invited Back"