Pick up any national magazine from the news stand, flip through the pages, and count the number of short articles you see. They can be anything from those little 3-inch fillers, to short quizzes, 400-word "how-to" articles or resource boxes.

Editors love them. And you can generate some fabulous publicity for yourself by supplying them, either for a small freelance fee or for free. Here are seven reasons why fillers are so valuable to your publicity effort:

Because they are so short, editors often rely on them to "fill a hole" on the page. A 75-word brief stands a much better chance of being published than a 750-article.

Briefs help portray you as an expert in your field.

They appeal to readers with short attention spans and can be skimmed quickly.

They're easy to write. And you don't need to submit a query letter to editors. Simply snail-mail, fax or e-mail the copy.
To learn more reasons these little fillers, quizzes, and how-to articles are so well liked, and for tips on how you can write them to promote yourself see Special Report 30 "Briefs, Fillers & Quizzes: The Shortest, Easiest Articles You'll Ever Write"