1. The first element of the basic press release is the headline.
2. The second element of the basic press release is the dateline.
3. The third element of the basic press release is the introduction.
4. The fourth element of the basic press release is the body.
5. The fifth element of the basic press release is the boilerplate.
6. The sixth element of the basic press release is the media contact information.

Your media contact information consists of things like your name, your phone number, your email address, your fax number, and your address. Make sure that everything is correct!

While your media contact information can be anywhere on your press release-the top, the bottom, or both-the other elements of a press release stay in the order presented.

The headline is the first attention grabber. Make it short, make it snappy, and make it informative. The dateline gives the date information: where is your event, when is it held, etc. The introduction is your basic introduction: give some background, and answer basic questions. Who are you, what are you talking about, when will it be, where will it be, and why is it important? Why does your event or study exist?

The body of the press release expands on the introduction. It gives more information about what you've presented. This is where you'll put data from your study. But make sure that you don't give away too much! Then nobody will have to call you for more, and deeper, information. The boilerplate is the part where you talk about yourself. Give information about your firm, your company, yourself, etc.

Remember when you're writing a press release that you don't really want your press release to be the only thing that's put in the newspaper or written in a magazine article. What you really want is for a reporter to call you and to devote a large amount of air time or print to your event or your information. So the purpose of your press release is to tantalize. Make it interesting! Make it powerful! Make sure that the editor who reads your press release remembers your press release above all of the other ones that are sent in. If your press release is remembered, you'll get the story and the publicity. While having an important event or important information to announce is one of the main attention-grabbers, having a well-written and well-presented press release is just as, if not more, important than anything you might have to say.

A good press release is one of the best ways to get attention that will lead to more publicity. But if you want your press release to do its job, then you have to make sure that it's written well. For some more tips, free templates, and more, look at these websites:

For tips on how to write great press releases and mistakes not to make, go here:
101publicrelations.com/sr12.html.

For tips on how to write a great headline that grabs attention, go here:

101publicrelations.com/sr39.html.

www.publicrelationsideas.com/use_formula_press_release_headlines_to_get_the_rep_000005.html.

For templates and a step-by-step guide on how to create great press releases, go here:

101publicrelations.com/pressreleasereport.html.

For a basic overview of how to publicize your company, and your products, go here:

www.publicrelationsideas.com/4_options_to_getting_your_publicity_materials_to_t_000077.html.

For tips on how to send your press release, go here:

www.publicrelationsideas.com/the_best_way_to_send_a_press_release_000006.html.