Emailing your press release

Send your News Releases via email, but be sure you do it right:
Don't send e-mail releases as attachments. Send the release within the body of the message.

Be careful of the wording in the body of the message. Some spam filters might flag the message, and it may not get delivered.

Use a subject line that explains what the news release is about. Don't use the subject "News Release."

Do not send a news release as a zipped file that must be downloaded, unzipped and read into a word processor.

For more tips on how to write news releases via email see Special Report #12 "52 Tips for Kick-Butt Press Releases (and Bonehead Mistakes to Avoid)"

Posted by Dan on April 14, 2007 08:09 AM |

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