Enough Is Never Enough
Never be satisfied with just one publicity "hit." Always try to turn one hit into several by recycling.
When you do a radio or TV interview, ask the host or producer off the air, "Who else do you know who might be interested in having me as a guest?" Media people often have valuable contacts in other markets.
If a national publication prints a story by or about you, write a short news release about it for your daily and weekly newspapers, trade publications, chamber of commerce newsletter and alumni magazine.
There are many other ways to recycle publicity, see Special Report #11 "Secrets for Building Your Celebrity Image" for more tips and ideas, as well as other ways to build your name fame.
