Public Relations Plan
When creating your public relations plans it is important first to think of and write down your goals and objectives. What are you trying to accomplish? Are you trying to build the value of your business to the press of future (or current) customers? Release new product information? Simply promote increased sales through out your community? Or increase sales production among your employees? Think about and write down your objective so it is clear to you and to those who may be helping you plan.
Second you need to decide if you are going to need a committee. Is this going to be a quick informational press release? Or are you trying to promote business through better trained employees and general public awareness. If you're overall objective is much larger than just releasing some company or employee information or updates, then you will want to consider electing a committee. A committee will be able to help you see your public relations plan from all angles, and you will be able to delegate different assignments to different members in order to end up with a more complete and well rounded public relations plan.
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