All companies deal with a crisis or two. The definition of a crisis is something that happens out of your control, but that doesn't mean you can't prepare for it.

One of the most ingenious ways to prepare for a media crisis is to use dark pages. These web pages are not accessible to the public, and your web designer should know how to protect the pages online. With pages like this, you can prepare the template for your crisis response, and then cater it to the problem just before you let the page go live.

It makes a lot of sense to prepare for the inevitable crisis, and this is one of the smartest ways you can spend your time. Oh, and when something happens in the middle of the night, your IT person will thank you.

This is just one of the many tips found in What to Do When Someone Damages Your Good Name.