Expert Status
For any business or person that is trying to get good publicity, it would really help them if they would achieve expert status. Receiving expert status would help the spokesperson of a company as well as someone trying to publish a book or an article or anything of the sort.
If you are trying to achieve expert status that means that you not only claim to know what you are talking about, but you are actually an expert in that area. For someone writing a book about animals, they have to be able to prove that they actually know about the animals, they have to prove that they are an expert in their field.
If people know that you are an expert they will trust what you have to say. If Michael Jordan were to write a book about basketball, he would probably sell many, many copies because he is an expert in his field.
People can see how good he is at basketball and so if he were to write a book they would want to hear what he has to say on the subject. They would want to know how they could improve their basketball abilities. They trust him because they know that he is experienced.
On the other hand, if Michael Jordan were to write a book about planting and keeping alive the most beautiful flower put during winter, people probably would not trust it unless he could show that he had background knowledge and could prove that he actually knew about flower pots and winter.
People might buy his book because he is such a celebrity, but they probably would not buy it because they thought he really knew what he was talking about. They have to trust their source and that trust is mainly built on the level of your expertise in the field that you are claiming to know about.
For a business it is very important that the spokesperson or head is viewed as an expert because it will help to create a market. If people feel that they can trust the business, they will want be customers of that business.
If there were two businesses selling bug spray and the head of one of the business had studied bugs his whole life and knew exactly what would kill them and how different chemicals would react in their bodies, while the head of the other business had majored in art in college and had no background with bugs, people would buy the spray from the business who had expert status.
There are many different ways that you can establish yourself as having expert status. If you have an advanced degree in the field that you are speaking on, people will know that you have studied it and know more than they do. Because you know more than they do, they will trust you and use your product or buy your book.
Something else you could do would be to do a project with other experts in that field and your status would be seen as expert also because these other experts trusted you to help them with their project.
There are many little things you can do to establish yourself as an expert. The main point is that you have to get your name out and however you get it out, it has to be in a way that will show that you are an expert in your area. You have to do things that will get you noticed and will gain people's trust in the things you say concerning your area of expertise.
Visit these websites for more PR information:
http://101publicrelations.com
www.publicrelationsideas.com
