Who should you send your stories and information to? When you are sending this information to media contacts, try to aim for as low on the totem pole as possible. In other words, don't assume that the editor of every publication is the person that you're supposed to send this to, because the editor is busy doing 8,000 other things. They're dealing with the union, and they're doing performance reviews. So aim as low as possible. Try to send it a reporter who you know writes about your particular topic. Or you can send it to a feature editor at a publication. Or you can send it to a business reporter who happens to cover your particular industry. Just be sure you know the name of that person, so that when it comes time to follow up with them, you can call them on the telephone. You don't want to just send it to a features department, or business department. Because it may not go to anybody specific. It may just go right into the wastebasket.

Take the time to track down who the best person is at a publication to receive the information. And if you're not sure who that person is, call the publication and ask them, and they'll tell you who to send it to. Just tell them what you have and just ask who the best contact person would be, and then plug that person into your media database.
For more tips on how to get great, free publicity, read Briefs, Fillers and Quizzes: How To Write Them and Why Editors LOVE Them