Your follow-up should be by telephone. Simply ask the reporter if he is interested in the article and if he needs more information. If the reporter says no, for whatever reason, do not try to change his mind. Instead, ask, "Is there a different angle to the story that might interest you?" or "Do you know anyone else who might be interested in this type of story?"

If your offer is declined, don't send the same pitch letter to the same person two months later, hoping he will have forgotten about you. You will brand yourself as a pest. You can, however, send the same pitch letter to someone who works in a different department of the publication. If, for example, you pitch a food-related idea to the business editor, who declines it, you are free to send the same pitch letter to the food editor.

If you're trying to follow up but you keep getting the reporter's voice mail, leave a message. If you don't hear anything, follow up a week later. Some reporters would rather communicate by e-mail. Whenever you contact a reporter, ask whether they prefer phone calls or e-mails.

In order to get more tips about follow-up after writing a pitch letter see Special Report # 7 "How to Write the Perfect Pitch Letter That Convinces an Editor to Write About You"
http://101publicrelations.com/sr7.html?utm_source=prideas&utm_content=sr7