Letters to the editor are one of the fastest, easiest and least time-consuming ways to catch the media's attention and spread your message to the greatest number of people possible. Unlike news stories that are written by reporters, letters allow you to state an opinion, offer an alternative viewpoint, heap praise, or move someone to action-in your own words. That means there's a much smaller chance that the facts will be wrong or that your message will be twisted or diluted as it might be in a regular news story.

Why You Should Write Letters
To keep your name in front of the public. Even if you're already receiving great publicity, use letters to the editor to supplement the stories that are written about you.

To build or maintain a high profile. Because well-written letters are so easy to get printed, you can use them as part of your campaign to build your celebrity image, increase your profile in the community or simply to become better known, and to be seen as an expert.

To learn of the many other reasons to write letters to the editor, as well as great tips on writing them right see Special Report #4 "How to Write Crisp, Compelling Letters to the Editor to Promote Your Product, Service or Favorite Issue"