There are a variety of options when it comes to how to use your PR. One way is to get involved in a fundraiser. One tip is if your community has a new school being built or if there is an already existing school that is trying to raise money for new books or a new school play ground. You can help this cause by helping the fundraiser out. For example you could have the school sell your products but give them deal so that they can keep five dollars off every product they sell or something along those lines. This will help the community see that you are willing to help plus they will get familiar with your name because you can see if the school will let you advertise your banners and other products and school activities where the community can see it. Another tip is to donate a lot of money or set up other organizations to help with the fund raiser this will also help the community to see that you are not afraid to get involved which will help people trust your company and want to see what your company is all about.