One great way to use your PR is to get involved in the community schools. There are so many people that love to see people get involved with the schools especially businesses. One tip to get involved in the schools is to either get involved with their sports programs or get involved in the other extracurricular activities that the schools have to offer. This will help the kids get to know your name and logo but also the parents and the other people in the community that get involved with the schools. Another tip is to hand out things at games or other extracurricular activities with your name and logo on it so people will see your name and get to know your company. People will start thinking of your company before others because thy know that you are supporting their schools and in return their kids which is a huge seller for a lot of people.