Get more media by giving reporters what they want


Get in favor with your reporter and make sure your story is correct by giving them all you've got.

If a reporter asks:
"May I have your home telephone number in case I need to call you to verify anything in this story?"

Give them the number. If your number is unlisted and you feel you can trust the reporter not to give it out to anyone, do so. If you don't trust the reporter, then tell them it is unlisted. But offer to call back at a certain time to make sure any questions are answered.

"May I call you later to fact-check the story and read your quotes back to you?"

Hallelujah! Chances are good that this is an experienced reporter who truly cares about accuracy. Your answer should be an enthusiastic "Yes!" In fact, offer your home, cell and beeper numbers if you have them. Always make it easy for reporters to find you.

"Do you have a photo of yourself that we can use for the story?"

Keep a wallet-size black and white or color photograph, taken by a professional photographer, on file. If you don't have one, the newspaper photographer might catch you on a bad hair day, or when you've only had 4 hours sleep the night before and are not looking your best.

For more advice on what to allow, give, and withhold from a reporter, read Special Report #2, "Questions You Can Expect Reporters to Ask During An Interview (Including Nasty, Hostile Ones)"


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