If your book is reviewed in a major publication that refuses to grant reprint rights but, rather, insists that they SELL you the rights for several hundred or several thousand dollars, consider paying for the rights. A story about your book in a national magazine is more powerful than an ad that costs you several thousand dollars. Reprints can be used in dozens of ways: inside your media kit, at trade shows, to keep in touch with clients, to court potential readers, and to send to other non-competing media along with your pitch letter. National publicity provides credibility--almost as if the publication is giving you its stamp of approval.

Getting your book reviewed in Booklist, the flagship review journal of the American Library Association, is a long shot. But definitely worth a try. E-mail editor Bill Ott at bott@ala.org and he will send you information on how to submit books and which editor to submit them to.

For more ideas on getting reviews, see Special Report #40.